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MoneythinkMobile 
a gamified instagram for finances
Moneythink: 
A high-touch, 
high-tech 
financial 
mentorship 
for high 
school youth.
As we learned more about 
our students, we noticed….
85% of our low-income 
students have smartphones.
All financial decisions 
are made 
outside the classroom.
Eager to develop a mobile strategy to 
bring learning out of the class and into 
the real world, we partnered with these 
amazing institutions...
To create…
MoneythinkMobile 
An interactive social 
platform that enables 
mentors to issue 
mentees challenges 
that build financial 
awareness, skills, and 
habits.
+ 
+ 
(In other words, a gamified Instagram for finances.)
What’s inside?
The Home Screen 
(where students track their progress 
and preview upcoming challenges)
The Challenge Room 
(where students view other students’ 
posts from their class and around the 
country)
Creating posts 
and receiving alerts
What students are posting...
Help us 
challenge 
American youth 
to become 
financially healthy 
adults.
Questions? 
Want to learn more? 
Contact Jennifer Shoop, 
Moneythink’s Chief 
Innovation Officer, at 
jshoop@moneythink.org.
Thanks for viewing!

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Introduction to Moneythink Mobile