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Colombian Coffee 
A Renovated Story 
Juan Esteban Orduz 
Colombian Coffee Federation, Inc. 
North America Subsidiary of the National Federation of Coffee 
Growers of Colombia, FNC 
San José, Costa Rica –Sintercafé, November 2014 
Fecha © Copyright FNC (año)
Colombian Coffee at a Glance 
ü Coffee Zone Area:……… 7.4’ ha. – 18.3’ acres 
ü Coffee Farms Area:….. 3‘095.803 ha. – 7.74’ acres 
ü Coffee Area:…………….... 949,366 ha. – 2.345’ acres 
ü Number of Farms………….. 686.548 
ü Coffee Municipalities :……........... 595  1,100 
ü Number of Coffee growers:…....550.126 
Source: Technical Management / SICA /Sept. 30-2014 
Fecha © Copyright FNC (año)
95% of coffee plantations are 
5 hectares (+- 12.5 acres) or less 
Avrg. Farm in NY: 211 acres (USDA) 
COFFEE GROWERS 
COMPOSITION BY COFFEE AREAS 
More 0,49% 
than 
20 Hect. 
4,77% 
5,79% 
28,36% 
60,59% 
5,1 a 20 Hect. 
3,1 a 5 Hect. 
1 a 3 Hect. 
Less than 1 Hect. 
Fecha © Copyright FNC (año)
FNC’s Structure > 
a Democratic Organization 
Through 
democra-c 
elec-ons, 
Colombia’s 
coffee 
growers 
elect 
their 
representa-ves 
to 
the 
different 
bodies 
of 
the 
Coffee 
Growers’ 
Congreso 
Nacional de 
Cafeteros 
National Congress 
Comité Nacional 
National Committee 
Comité Ejecutivo organiza-on. 
Committee of Directors (Board) 
Comités Departamentales 
Department Committees 
(States) 
Comités Municipales 
Municipal Committees 
Caficultores Federados 
15 
370 
Federated Coffee Growers 
Fecha © Copyright FNC (año)
Record Turnout in this Year’s Coffee Elections 
Source: FNC 2014 
Fecha © Copyright FNC (año)
Almacafé 
Fecha © Copyright FNC (año)
Coffee Grower´s Cooperatives 
34 Cooperatives 
540 Purchasing points 
Fecha © Copyright FNC (año)
Technical Assistance + Research 
+ Knowledge Transfer 
1,500 
engineers, 
technicians 
and 
agronomists 
are 
part 
of 
the 
TECHNICAL 
ASSISTANCE 
SERVICE 
Scien6fic 
Research 
– 
CENICAFE 
20+ 
PhD 
Fecha © Copyright FNC (año)
SICA – The Coffee Information 
System 
The SICA is a dynamic information 
system that provides information 
regarding every single coffee farm 
in the country. 
It has two large databases: 
-The georeferencing database: 
provides the unique location for 
every coffee lot including its 
geographic coordinates and 
altitude information. 
-Alphanumeric database: number 
of coffee growers, estates and 
coffee lots in each of the estates 
and farms including their specific 
characteristics. 
It also includes: education, 
domiciliary infrastructure, social 
health protection, Coffee Growers 
ID’s, special coffee traceability, 
socioeconomic studies, nutritional 
security, environmental conditions, 
crops and others. 
Fecha © Copyright FNC (año)
INFORMATION CYCLE 
Updated Information 
SICA 
Daily 
Weekly 
Regionals 
Committees 
Coffee farm 
Headquarters 
Coffee grower Farms 
Crops Lots 
Monthly 
Education 
Visits 
Fecha 10 © Copyright FNC (año)
Our 
goal: 
100% 
Sustainable 
100% 
Sustainable 
Fecha © Copyright FNC (año)
• Education and training 
• Rural connectivity 
• Personal development 
• Employment 
• Supplier support 
Social 
Sustainability 
Fecha © Copyright FNC (año)
Ü Standardization of agronomical practices 
Ü Carbon footprint is measured. 
Ü Colombian Port 
Ü Use of alternative energy 
Ü Wastewater treatment plant 
Environmental 
Sustainability 
Fecha © Copyright FNC (año)
Ü Over 500 purchase and storage 
facilities. 
Ü Purchase guarantee program. 
Ü Financial support. 
Ü 95% of the international price is 
transferred to the grower 
Economic 
Sustainability 
Fecha © Copyright FNC (año)
Cup Profiles 
Fecha © Copyright FNC (año)
Sustainable Standars 
Fecha © Copyright FNC (año)
How 
We 
Connect 
with 
our 
Consumers 
Fecha © Copyright FNC (año)
Fecha © Copyright FNC (año) 
7.173 
7.264 
7.133 
7.461 
8.647 
7.233 
8.663 
7.256 
8.054 
7.843 
8.266 
7.294 
7.535 
8.507 
6.893 
8.375 
6.660 
10.657 
11.387 
11.889 
12.073 
13.470 
12.126 
13.746 
11.562 
11.260 
10.712 
12.974 
11.811 
11.066 
14.083 
16.179 
16.094 
13.637 
12.031 
13.697 
11.190 
10.704 
12.783 
9.112 
10.619 
10.936 
11.614 
11.568 
11.240 
11.119 
12.078 
12.607 
11.478 
7.812 
8.923 
7.809 
7.700 
10.900 
0 
2.000 
4.000 
6.000 
8.000 
10.000 
12.000 
14.000 
16.000 
18.000 
1960 
1961 
1962 
1963 
1964 
1965 
1966 
1967 
1968 
1969 
1970 
1971 
1972 
1973 
1974 
1975 
1976 
1977 
1978 
1979 
1980 
1981 
1982 
1983 
1984 
1985 
1986 
1987 
1988 
1989 
1990 
1991 
1992 
1993 
1994 
1995 
1996 
1997 
1998 
1999 
2000 
2001 
2002 
2003 
2004 
2005 
2006 
2007 
2008 
2009 
2010 
2011 
2012 
2013 
Colombian 
Coffee 
Production 
1960-­‐2013 
(Thousands 
of 
60 
Kg 
bags)
33% 
29.2% 
Fecha © Copyright FNC (año)
Productive Transformation 
Colombia – Production and Productivity Recovery 
Productive Has. (Thousands) 
Production (SS/60K) (Thousands) 
Has. <2 years (Thousands) 
Productivity 
(SS 60K/ Ha) 
Ha. Productivas (en miles) Ha. < 2 años (en miles) 
888 911 921 932 
11.4 10.8 11.1 
124 131 
763 
780 
197 
724 
236 
696 
772 
14.2 
974 949 
202 149 
800 
10.2 
7.812 
8.923 
7.809 7.744 
10.886 
15.2 
12.124 
16 
14 
12 
10 
8 
6 
4 
2 
0 
1,200 
1,000 
800 
600 
400 
200 
- 
2009 2010 2011 2012 2013 Septiembre 30/ 2014 
Thousand of has. 
Source: Technical Management FNC / September 30 2104 
September 30/2014 
Fecha © Copyright FNC (año)
Transformación productiva 
Coffee Plantations 
Traditional vs Technified 
September 30 2014! 
4%! 
96%! 
7%! 
2012! 
93%! 
14%! 
86%! 
2008! 
Technified Traditional 
Fecha © Copyright FNC (año)
2008! 
70%! 
260K Has. 
30%! 
Transformación productiva 
Coffee Crops 
Resistant vs Susceptible 
2012! 
46 
%! 
54 
%! 
September 30 2014! 
35%! 
618K Ha. 
65%! 
50K Has. 
331K Ha. 
430 mil Ha. 
618K Has. 
Susceptible Resistant 
Fecha © Copyright FNC (año)
2012! 
29%! 
71%! 
Transformación productiva 
Coffee Plantations 
Young vs Old 
81%! 
2012! 
19%! 
September 30 2014! 
84%! 
142K Has. 
16%! 
77K Has. 
169K Has. 
218K Has. 
708K Has. 
534K Has. 
young Old 
Fecha © Copyright FNC (año)
Coffee Plantations Renewal 
2008 – 2014 (sept 30) 
Average last 6 years: 
Renewal: 98,000 ha 
Renew of Coffee Growers 
Year Hectares 
2014 (sept 30) 
2013 
49.717 
83.900 
2012 124.402 
2011 137.037 
2010 94.073 
2009 76.492 
2008 73.670 
TOTAL 589.574 
Fecha © Copyright FNC (año)
THANK 
YOU! 
www.cafedecolombia.com 
Fecha © Copyright FNC (año)

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Colombian Coffee A Renovated Story

  • 1. Colombian Coffee A Renovated Story Juan Esteban Orduz Colombian Coffee Federation, Inc. North America Subsidiary of the National Federation of Coffee Growers of Colombia, FNC San José, Costa Rica –Sintercafé, November 2014 Fecha © Copyright FNC (año)
  • 2. Colombian Coffee at a Glance ü Coffee Zone Area:……… 7.4’ ha. – 18.3’ acres ü Coffee Farms Area:….. 3‘095.803 ha. – 7.74’ acres ü Coffee Area:…………….... 949,366 ha. – 2.345’ acres ü Number of Farms………….. 686.548 ü Coffee Municipalities :……........... 595 1,100 ü Number of Coffee growers:…....550.126 Source: Technical Management / SICA /Sept. 30-2014 Fecha © Copyright FNC (año)
  • 3. 95% of coffee plantations are 5 hectares (+- 12.5 acres) or less Avrg. Farm in NY: 211 acres (USDA) COFFEE GROWERS COMPOSITION BY COFFEE AREAS More 0,49% than 20 Hect. 4,77% 5,79% 28,36% 60,59% 5,1 a 20 Hect. 3,1 a 5 Hect. 1 a 3 Hect. Less than 1 Hect. Fecha © Copyright FNC (año)
  • 4. FNC’s Structure > a Democratic Organization Through democra-c elec-ons, Colombia’s coffee growers elect their representa-ves to the different bodies of the Coffee Growers’ Congreso Nacional de Cafeteros National Congress Comité Nacional National Committee Comité Ejecutivo organiza-on. Committee of Directors (Board) Comités Departamentales Department Committees (States) Comités Municipales Municipal Committees Caficultores Federados 15 370 Federated Coffee Growers Fecha © Copyright FNC (año)
  • 5. Record Turnout in this Year’s Coffee Elections Source: FNC 2014 Fecha © Copyright FNC (año)
  • 6. Almacafé Fecha © Copyright FNC (año)
  • 7. Coffee Grower´s Cooperatives 34 Cooperatives 540 Purchasing points Fecha © Copyright FNC (año)
  • 8. Technical Assistance + Research + Knowledge Transfer 1,500 engineers, technicians and agronomists are part of the TECHNICAL ASSISTANCE SERVICE Scien6fic Research – CENICAFE 20+ PhD Fecha © Copyright FNC (año)
  • 9. SICA – The Coffee Information System The SICA is a dynamic information system that provides information regarding every single coffee farm in the country. It has two large databases: -The georeferencing database: provides the unique location for every coffee lot including its geographic coordinates and altitude information. -Alphanumeric database: number of coffee growers, estates and coffee lots in each of the estates and farms including their specific characteristics. It also includes: education, domiciliary infrastructure, social health protection, Coffee Growers ID’s, special coffee traceability, socioeconomic studies, nutritional security, environmental conditions, crops and others. Fecha © Copyright FNC (año)
  • 10. INFORMATION CYCLE Updated Information SICA Daily Weekly Regionals Committees Coffee farm Headquarters Coffee grower Farms Crops Lots Monthly Education Visits Fecha 10 © Copyright FNC (año)
  • 11. Our goal: 100% Sustainable 100% Sustainable Fecha © Copyright FNC (año)
  • 12. • Education and training • Rural connectivity • Personal development • Employment • Supplier support Social Sustainability Fecha © Copyright FNC (año)
  • 13. Ü Standardization of agronomical practices Ü Carbon footprint is measured. Ü Colombian Port Ü Use of alternative energy Ü Wastewater treatment plant Environmental Sustainability Fecha © Copyright FNC (año)
  • 14. Ü Over 500 purchase and storage facilities. Ü Purchase guarantee program. Ü Financial support. Ü 95% of the international price is transferred to the grower Economic Sustainability Fecha © Copyright FNC (año)
  • 15. Cup Profiles Fecha © Copyright FNC (año)
  • 16. Sustainable Standars Fecha © Copyright FNC (año)
  • 17. How We Connect with our Consumers Fecha © Copyright FNC (año)
  • 18. Fecha © Copyright FNC (año) 7.173 7.264 7.133 7.461 8.647 7.233 8.663 7.256 8.054 7.843 8.266 7.294 7.535 8.507 6.893 8.375 6.660 10.657 11.387 11.889 12.073 13.470 12.126 13.746 11.562 11.260 10.712 12.974 11.811 11.066 14.083 16.179 16.094 13.637 12.031 13.697 11.190 10.704 12.783 9.112 10.619 10.936 11.614 11.568 11.240 11.119 12.078 12.607 11.478 7.812 8.923 7.809 7.700 10.900 0 2.000 4.000 6.000 8.000 10.000 12.000 14.000 16.000 18.000 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 Colombian Coffee Production 1960-­‐2013 (Thousands of 60 Kg bags)
  • 19. 33% 29.2% Fecha © Copyright FNC (año)
  • 20. Productive Transformation Colombia – Production and Productivity Recovery Productive Has. (Thousands) Production (SS/60K) (Thousands) Has. <2 years (Thousands) Productivity (SS 60K/ Ha) Ha. Productivas (en miles) Ha. < 2 años (en miles) 888 911 921 932 11.4 10.8 11.1 124 131 763 780 197 724 236 696 772 14.2 974 949 202 149 800 10.2 7.812 8.923 7.809 7.744 10.886 15.2 12.124 16 14 12 10 8 6 4 2 0 1,200 1,000 800 600 400 200 - 2009 2010 2011 2012 2013 Septiembre 30/ 2014 Thousand of has. Source: Technical Management FNC / September 30 2104 September 30/2014 Fecha © Copyright FNC (año)
  • 21. Transformación productiva Coffee Plantations Traditional vs Technified September 30 2014! 4%! 96%! 7%! 2012! 93%! 14%! 86%! 2008! Technified Traditional Fecha © Copyright FNC (año)
  • 22. 2008! 70%! 260K Has. 30%! Transformación productiva Coffee Crops Resistant vs Susceptible 2012! 46 %! 54 %! September 30 2014! 35%! 618K Ha. 65%! 50K Has. 331K Ha. 430 mil Ha. 618K Has. Susceptible Resistant Fecha © Copyright FNC (año)
  • 23. 2012! 29%! 71%! Transformación productiva Coffee Plantations Young vs Old 81%! 2012! 19%! September 30 2014! 84%! 142K Has. 16%! 77K Has. 169K Has. 218K Has. 708K Has. 534K Has. young Old Fecha © Copyright FNC (año)
  • 24. Coffee Plantations Renewal 2008 – 2014 (sept 30) Average last 6 years: Renewal: 98,000 ha Renew of Coffee Growers Year Hectares 2014 (sept 30) 2013 49.717 83.900 2012 124.402 2011 137.037 2010 94.073 2009 76.492 2008 73.670 TOTAL 589.574 Fecha © Copyright FNC (año)
  • 25. THANK YOU! www.cafedecolombia.com Fecha © Copyright FNC (año)