Let’s Find Out Who You Talk With <ul><li>Draw a circle. Write your name in the center of the circle. </li></ul><ul><li>Write the names of people you collaborate with at work around the circle. Draw the web of these relationships as you see it. Use different line weights and colors to represent good/bad communication. </li></ul>Spider Web
Let’s Do It Again <ul><li>Draw a circle Write your name in the center of the circle. </li></ul><ul><li>Using your first diagram as a guide, replace the names of the people with their organizational roles (marketing, sales, etc.). Use different line weights and colors to represent good/bad communication. </li></ul>Spider Web
So? <ul><li>Who do you talk with? </li></ul><ul><li>What do you talk about? </li></ul><ul><li>Is it working for you? </li></ul>Want a copy of the results? Give me your name and email address. Write your name and email address so that I can actually read them, OK?
So, what’s Collaboration? <ul><li>Collaboration is a recursive process where two or more people or organizations work together in an intersection of common goals — for example, an intellectual endeavor that is creative in nature—by sharing knowledge, learning and building consensus. </li></ul><ul><li>Thanks, wikipedia! </li></ul>
It’s not the platform But tools and platforms are important!!!
Is it about me? It’s not about me… but I am important… https://jazz.net/downloads/pages/rational-team-concert/2.0/M3/images/apt_tempo.png
It’s not “sharing” But we need to share to collaborate. http://www.inf.unisi.ch/postdoc/lelli/imgIndexArticle/social_network.jpg
But notifications are important. But we need to be notified of changes.
Collaboration DOES Need Tools collocated distributed Different Time Same Time
Innovation Games® are Serious Collaboration Tools.
What Are Innovation Games® <ul><li>Innovation Games® are serious games that solve a wide range of product strategy and management problems across the market lifecycle. </li></ul><ul><li>They are played: </li></ul><ul><li>with customers & internal stakeholders </li></ul><ul><li>online or in-person </li></ul><ul><li>within or across organizational units </li></ul><ul><li>in single or multi-game formats </li></ul>
More Like Settlers of Catan & Euchre Meet Business
Not Work (Leisure) Pleasure Work Play Not-Play External Goals Internal Goals Not-Pleasure Adapted from http://it.coe.uga.edu/~lrieber/resources/blanchardmodel.gif
And yes, it is FUN Chat log extracts from three games played to prioritize a product backlog. V1-388 Luke Did you enjoy this experience? V1-388 Toni Yes - fun! V1-388 Greg Sure. V1-388 Greg I enjoyed it. V1-388 Vladimir thanks for the chance. B) V1-393 Luke Did you enjoy the experience? Would you be willing to play again in the future? V1-393 Tom yes, and yes V1-393 Mike Yes -- it was fun V1-393 Sarah Definitely V1-393 Dominic Yes, and I think VersionOne are getting great info here V1-393 Patrick I would be happy to play again. V1-394 Luke Team, are you now satisfied with your bids? V1-394 Mike YES! V1-394 Rene yup V1-394 Andre Indeed. V1-394 Jim I want more money! V1-394 Andre It was hard. But lots of fun. And yes, I want more money too - do you take credit cards? V1-394 Mike hahaha V1-394 Mike ok, gotta go guys.... it was fun
To take Action we need to: <ul><li>Create goals and/or equifinal meanings </li></ul><ul><li>Reduce ambiguity </li></ul><ul><li>Reduce equivocality </li></ul><ul><li>Identify, distribute, perform, integrate, verify… </li></ul>
Envisioning Product Box Set a vision for your product with customers. Remember the Future Understand shared steps for mutual success.
Relationships and Use Spider Web Understand complex relationships from your customers’ point of view. Start Your Day Know how the when influences the how.
Hidden Needs and Problems Show and Tell Understand usage from your customers’ point of view. Speed Boat Understand the problems your customers are facing.
Prioritization 20/20 Vision Understand customer benefit priorities. Prune the Product Tree Develop great roadmaps. Buy a Feature Use a virtual market to prioritize key features.
Cost of an “Epic” (Really Big Thingy!) The stakes are big!
Planning Time Horizons Daily Sprint Strategy Portfolio Product Release Exec PM Dev Team 2-4 wk 2-9 mon many mons years many years Iteration Plan Portfolio Map Release Plan Vision & Roadmap
Do your roadmaps look like this? Saturn June 10 Sept 10 Dec 10 Mar 11 June 11 Jupiter Neptune Version 4.0 SaaS Offering Extra fast install Comprehensive Platforms Multi-site Collaboration Oracle Support Version 3.2 New platform support Security Management Scalability enhancements Usability improvements Better Integration* Version 3.01 Security Patch Better Scalability Client Access SDK
Prune the Product Tree Understand the evolution of your offering. <ul><li>Draw a tree. </li></ul><ul><li>Add current ideas from your roadmap as leaves and apples. </li></ul><ul><li>5 to 8 stakeholders shape the “growth” of your offering. </li></ul><ul><li>Captures very rich information about perceptions of the future, timing of new concepts, balance, and relationships among ideas. </li></ul>
Prune the Product Tree Online: Preparing Planners define layers and regions so that they will know where players are placing their ideas. Planners choose images to represent growth. Planners select the kind & number of items that can be placed on the image during the game.
Place Initial Items Any existing ideas or roadmap items are placed on the tree.
Playing the Game! Players collaborate in real-time to place features/benefits (leaves/apples) on the tree. An integrated chat facility enables you to understand player motivations. Players label and describe their ideas All information is recorded and available for analysis
If we’re so AGILE , where are the collaborating customers?
Hiring The Complete Developer <ul><li>Imagine that developers came in boxes and were sold at Fry’s. What would be on the box that describes your “ideal” developer – the developer you would buy? </li></ul>Product Box
They Don’t Trust Developers With Customers The first thing to build is TRUST!
Getting Access To Customers <ul><li>Ask to be included when customers will be present (e.g., conferences, user groups, etc.) </li></ul><ul><li>Be a good Observer </li></ul><ul><ul><li>Don’t make any promises on priorities </li></ul></ul><ul><ul><li>Don’t make any commitments </li></ul></ul><ul><ul><li>Don’t talk negatively about your product or company </li></ul></ul><ul><ul><li>Don’t talk negatively about your competitor’s products </li></ul></ul><ul><ul><li>Don’t say “That should be easy” </li></ul></ul><ul><ul><li>Don’t say “That is too hard” </li></ul></ul><ul><ul><li>Listen nonjudgmentally </li></ul></ul>Be forewarned: It isn’t always a fun experience
To Summarize…. <ul><li>The foundation of innovation is understanding your customer’s problems. </li></ul><ul><li>Innovation Games® are seriously fun Agile techniques to collaborate with your customers. </li></ul><ul><li>You can do this. Lots of people are here to help. </li></ul>
Games For Democracy.org For the 2010 Global Conference on Product Innovation Management, the PDMA will be focusing on the social cause of attacking poverty – a deep issue that affects virtually everyone in the world on an emotional, social and spiritual level.
Smithsonian Lemelson Exhibit Table of arts and crafts that lets visitors collaborate on problems. Cork board so that visitors can share and comment on their designs. Topographical scanner lets new images be placed on the web site. Video that shows various online solutions and how to access the online games. http://bit.ly/a6oHXt
Games For Democracy How will you have changed the world? And yeah, we have a game to help you answer that…
Thank You Innovation Through Understanding® Luke Hohmann Founder & CEO The Innovation Games® Company cell: (408) 529-0319 [email_address]
www.LukeHohmann.com Jan. 2003 Copyright (c) 2001-2003 by Luke Hohmann Real architectures always differ from known styles and patterns. These are just pictures . Tarchitecture is more than “pictures”