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Ig agile roots-2010

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Here is a copy of my keynote from Agile Roots 2010.

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Ig agile roots-2010

  1. 1. Innovation Games® Software Powered Innovation Through Collaborative Play” Luke Hohmann Founder and CEO The Innovation Games® Company Twitter: #innovgames
  2. 2. A bit about Luke Work Hard Play Hard (even at work  )
  3. 3. Software Powered Innovation The magic YOU create! http://visaoagil.files.wordpress.com/2009/09/pair_programming_emerleite.jpg
  4. 5. http://www.prng.net/play/unclesteve/assets/unclesteve.jpg
  5. 7. Object Translation Transaction Management Domain Model Persistent Store
  6. 13. What Creates, Causes, Enables, and Promotes Innovation?
  7. 14. Remember, we’re talking innovation. Invention is thinking up cool stuff. Innovation is successfully applying the inventions in practice.
  8. 15. New Product Development Is Innovation. Can you see elements of the “Agile Manifesto”?
  9. 16. The Agile Manifesto (2001) <ul><li>We are uncovering better ways of developing software by doing it and helping others do it. Through this work we have come to value: </li></ul><ul><ul><li>Individuals and interactions over processes and tools </li></ul></ul><ul><ul><li>Working software over comprehensive documentation </li></ul></ul><ul><ul><li>Customer collaboration over contract negotiation </li></ul></ul><ul><ul><li>Responding to change over following a plan </li></ul></ul><ul><li>That is, while there is value in the items on the right, we value the items on the left more. </li></ul>www.agilemanifesto.org Copyright © By the Authors of the Manifesto!
  10. 17. Yup. External Collaboration is Essential Expanding the Innovation Horizon IBM Global Business Services
  11. 18. Really… external collaboration External Collaboration – Twice as Much! External Collaboration
  12. 19. Let’s Find Out Who You Talk With <ul><li>Draw a circle. Write your name in the center of the circle. </li></ul><ul><li>Write the names of people you collaborate with at work around the circle. Draw the web of these relationships as you see it. Use different line weights and colors to represent good/bad communication. </li></ul>Spider Web
  13. 20. Let’s Do It Again <ul><li>Draw a circle Write your name in the center of the circle. </li></ul><ul><li>Using your first diagram as a guide, replace the names of the people with their organizational roles (marketing, sales, etc.). Use different line weights and colors to represent good/bad communication. </li></ul>Spider Web
  14. 21. So? <ul><li>Who do you talk with? </li></ul><ul><li>What do you talk about? </li></ul><ul><li>Is it working for you? </li></ul>Want a copy of the results? Give me your name and email address. Write your name and email address so that I can actually read them, OK?
  15. 22. Developer One
  16. 23. Developer Two
  17. 24. Manager One
  18. 25. If we’re so AGILE , where are the collaborating customers?
  19. 26. * That’s one big asterisk!
  20. 27. Collaboration is more than talking…
  21. 28. So, what’s Collaboration? <ul><li>Collaboration is a recursive process where two or more people or organizations work together in an intersection of common goals — for example, an intellectual endeavor that is creative in nature—by sharing knowledge, learning and building consensus. </li></ul><ul><li>Thanks, wikipedia! </li></ul>
  22. 29. It’s not the platform But tools and platforms are important!!!
  23. 30. Is it about me? It’s not about me… but I am important… https://jazz.net/downloads/pages/rational-team-concert/2.0/M3/images/apt_tempo.png
  24. 31. It’s not “sharing” But we need to share to collaborate. http://www.inf.unisi.ch/postdoc/lelli/imgIndexArticle/social_network.jpg
  25. 32. But notifications are important. But we need to be notified of changes.
  26. 33. It’s not just “talking”
  27. 34. Maybe… It is the tools?
  28. 35. Collaboration DOES Need Tools collocated distributed Different Time Same Time
  29. 36. Innovation Games® are Serious Collaboration Tools.
  30. 37. What Are Innovation Games® <ul><li>Innovation Games® are serious games that solve a wide range of product strategy and management problems across the market lifecycle. </li></ul><ul><li>They are played: </li></ul><ul><li>with customers & internal stakeholders </li></ul><ul><li>online or in-person </li></ul><ul><li>within or across organizational units </li></ul><ul><li>in single or multi-game formats </li></ul>
  31. 38. Not Humor Like Joke Not Silly Like Water Park
  32. 39. More Like Settlers of Catan & Euchre Meet Business
  33. 40. Not Work (Leisure) Pleasure Work Play Not-Play External Goals Internal Goals Not-Pleasure Adapted from http://it.coe.uga.edu/~lrieber/resources/blanchardmodel.gif
  34. 41. And yes, it is FUN Chat log extracts from three games played to prioritize a product backlog. V1-388 Luke Did you enjoy this experience? V1-388 Toni Yes - fun! V1-388 Greg Sure. V1-388 Greg I enjoyed it. V1-388 Vladimir thanks for the chance. B) V1-393 Luke Did you enjoy the experience? Would you be willing to play again in the future? V1-393 Tom yes, and yes V1-393 Mike Yes -- it was fun V1-393 Sarah Definitely V1-393 Dominic Yes, and I think VersionOne are getting great info here V1-393 Patrick I would be happy to play again. V1-394 Luke Team, are you now satisfied with your bids? V1-394 Mike YES! V1-394 Rene yup V1-394 Andre Indeed. V1-394 Jim I want more money! V1-394 Andre It was hard. But lots of fun. And yes, I want more money too - do you take credit cards? V1-394 Mike hahaha V1-394 Mike ok, gotta go guys.... it was fun
  35. 42. Innovation and Collaboration Goals Manage strategic roadmaps . Identify New Products Determine Product Interactions Train Sales Teams NPD Improve Marketing Messages Prioritize Project Portfolio Identify Product Enhancements Prioritize Epics NPD
  36. 43. Enterprise Goals ARE Verbs
  37. 44. Verbs mean ACTION
  38. 45. To take Action we need to: <ul><li>Create goals and/or equifinal meanings </li></ul><ul><li>Reduce ambiguity </li></ul><ul><li>Reduce equivocality </li></ul><ul><li>Identify, distribute, perform, integrate, verify… </li></ul>
  39. 46. Solving Specific Problems With Specific Tools
  40. 47. Envisioning Product Box Set a vision for your product with customers. Remember the Future Understand shared steps for mutual success.
  41. 48. Relationships and Use Spider Web Understand complex relationships from your customers’ point of view. Start Your Day Know how the when influences the how.
  42. 49. Hidden Needs and Problems Show and Tell Understand usage from your customers’ point of view. Speed Boat Understand the problems your customers are facing.
  43. 50. Prioritization 20/20 Vision Understand customer benefit priorities. Prune the Product Tree Develop great roadmaps. Buy a Feature Use a virtual market to prioritize key features.
  44. 51. Cost of an “Epic” (Really Big Thingy!) The stakes are big!
  45. 52. Planning Time Horizons Daily Sprint Strategy Portfolio Product Release Exec PM Dev Team 2-4 wk 2-9 mon many mons years many years Iteration Plan Portfolio Map Release Plan Vision & Roadmap
  46. 53. Do your roadmaps look like this? Saturn June 10 Sept 10 Dec 10 Mar 11 June 11 Jupiter Neptune Version 4.0 SaaS Offering Extra fast install Comprehensive Platforms Multi-site Collaboration Oracle Support Version 3.2 New platform support Security Management Scalability enhancements Usability improvements Better Integration* Version 3.01 Security Patch Better Scalability Client Access SDK
  47. 54. Or This?
  48. 55. Or This? Actual client roadmap. Contents obscured per NDA.
  49. 56. Or this?
  50. 57. Prune the Product Tree Understand the evolution of your offering. <ul><li>Draw a tree. </li></ul><ul><li>Add current ideas from your roadmap as leaves and apples. </li></ul><ul><li>5 to 8 stakeholders shape the “growth” of your offering. </li></ul><ul><li>Captures very rich information about perceptions of the future, timing of new concepts, balance, and relationships among ideas. </li></ul>
  51. 58. Prune the Product Tree Online: Preparing Planners define layers and regions so that they will know where players are placing their ideas. Planners choose images to represent growth. Planners select the kind & number of items that can be placed on the image during the game.
  52. 59. Place Initial Items Any existing ideas or roadmap items are placed on the tree.
  53. 60. Playing the Game! Players collaborate in real-time to place features/benefits (leaves/apples) on the tree. An integrated chat facility enables you to understand player motivations. Players label and describe their ideas All information is recorded and available for analysis
  54. 61. * Remember Me?
  55. 62. If we’re so AGILE , where are the collaborating customers?
  56. 63. Hiring The Complete Developer <ul><li>Imagine that developers came in boxes and were sold at Fry’s. What would be on the box that describes your “ideal” developer – the developer you would buy? </li></ul>Product Box
  57. 64. The Results?
  58. 65. They Don’t Trust Developers With Customers The first thing to build is TRUST!
  59. 66. Getting Access To Customers <ul><li>Ask to be included when customers will be present (e.g., conferences, user groups, etc.) </li></ul><ul><li>Be a good Observer </li></ul><ul><ul><li>Don’t make any promises on priorities </li></ul></ul><ul><ul><li>Don’t make any commitments </li></ul></ul><ul><ul><li>Don’t talk negatively about your product or company </li></ul></ul><ul><ul><li>Don’t talk negatively about your competitor’s products </li></ul></ul><ul><ul><li>Don’t say “That should be easy” </li></ul></ul><ul><ul><li>Don’t say “That is too hard” </li></ul></ul><ul><ul><li>Listen nonjudgmentally </li></ul></ul>Be forewarned: It isn’t always a fun experience
  60. 67. To Summarize…. <ul><li>The foundation of innovation is understanding your customer’s problems. </li></ul><ul><li>Innovation Games® are seriously fun Agile techniques to collaborate with your customers. </li></ul><ul><li>You can do this. Lots of people are here to help. </li></ul>
  61. 68. http://www.togetherwecanchangetheworld.com/Images/TWCCTW.jpg
  62. 69. Games For Democracy.org For the 2010 Global Conference on Product Innovation Management, the PDMA will be focusing on the social cause of attacking poverty – a deep issue that affects virtually everyone in the world on an emotional, social and spiritual level.
  63. 70. Smithsonian Lemelson Exhibit Table of arts and crafts that lets visitors collaborate on problems. Cork board so that visitors can share and comment on their designs. Topographical scanner lets new images be placed on the web site. Video that shows various online solutions and how to access the online games. http://bit.ly/a6oHXt
  64. 71. Games For Democracy How will you have changed the world? And yeah, we have a game to help you answer that…
  65. 72. Thank You Innovation Through Understanding® Luke Hohmann Founder & CEO The Innovation Games® Company cell: (408) 529-0319 [email_address]

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