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MEET YOUR WEBSITE Comm2Comms, 31 March 2010
User Research Strategy & Ideas I.A. & Content User / Usability Testing Graphic Design Build Test DISCOVER DESIGN DEVELOP
 
 
A FEW HOME TRUTHS ON WEBSITES  <ul><li>From your visitor’s point of view, your organisation’s website  is  your organisati...
Task #1 Think about your current website as if it was an  actual person  greeting a visitor.  How would they come across t...
 
 
 
 
 
 
 
KNOW YOUR AUDIENCE
 
 
Task #2 Who’s your most important  website visitor ? Does your  website personality  meet their needs?
<ul><li>Identify  the users, cluster those with similar needs </li></ul><ul><li>Profile  each user cluster </li></ul><ul><...
So, who are they? Who has direct contact with  your visitors?   Talk to them! Emails Feedback, complaints, questions Web s...
<ul><li>“ Researchers” </li></ul><ul><li>Students </li></ul><ul><li>Librarians </li></ul><ul><li>Journalists </li></ul><ul...
 
Task #3 Create a profile  of your most important visitor. Include  3 questions  they might ask your website.
CREATE A STRATEGY
YOU ARE HERE
… a strategy for your website provides an explicit understanding of the goals of the site and your visitors… … the strateg...
 
<ul><li>Click Suite’s website vision (2009): </li></ul><ul><li>Become a destination. </li></ul><ul><li>Become a place to d...
 
 
COMPETITIVE ANALYSIS
GAP ANALYSIS
 
 
 
Flickr Photo Credits mssociety-lancashiregreatermanchesterandsouthcumbria dullhunk monitronics [email_address] rkeffer hig...
 
MAKING MEDIA THAT AUDIENCES LOVE
15 YEARS EXPERIENCE 81 AWARDS  & FINALIST PLACINGS SO FAR
STRATEGY INFORMATION DESIGN DESIGN HTML/CSS/FLASH/.NET USER TESTING HOSTING AND GROWTH
www.clicksuite.co.nz twitter.com/suitey WHERE TO FIND US
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Meet Your Website

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If your website was a real person what would they be like? How would they react to your visitors and what sort of information would they share with them? Would they try and educate visitors? Sign them up to volunteer? Ask for a donation?

This was my presentation to the NZ Federation of Voluntary Welfare Organisations - a mini-workshop focused on getting these organisations thinking about the core purpose of their websites.

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Meet Your Website

  1. 1. MEET YOUR WEBSITE Comm2Comms, 31 March 2010
  2. 2. User Research Strategy & Ideas I.A. & Content User / Usability Testing Graphic Design Build Test DISCOVER DESIGN DEVELOP
  3. 5. A FEW HOME TRUTHS ON WEBSITES <ul><li>From your visitor’s point of view, your organisation’s website is your organisation. </li></ul><ul><li>Your organisation is made up of people , not just documents and reports. </li></ul><ul><li>Your visitors need to find a site that is made up of people, life, and dialogue . </li></ul>
  4. 6. Task #1 Think about your current website as if it was an actual person greeting a visitor. How would they come across to that visitor?
  5. 14. KNOW YOUR AUDIENCE
  6. 17. Task #2 Who’s your most important website visitor ? Does your website personality meet their needs?
  7. 18. <ul><li>Identify the users, cluster those with similar needs </li></ul><ul><li>Profile each user cluster </li></ul><ul><li>Understand their goals and behaviours </li></ul><ul><li>Describe common usage scenarios </li></ul><ul><li>Discuss their needs </li></ul><ul><li>Identify content and features to support their needs </li></ul>
  8. 19. So, who are they? Who has direct contact with your visitors? Talk to them! Emails Feedback, complaints, questions Web statistics Most popular content, repeat visitors, location Online questionnaire Limited value on it’s own, but a good starting point!
  9. 20. <ul><li>“ Researchers” </li></ul><ul><li>Students </li></ul><ul><li>Librarians </li></ul><ul><li>Journalists </li></ul><ul><li>Academics </li></ul>
  10. 22. Task #3 Create a profile of your most important visitor. Include 3 questions they might ask your website.
  11. 23. CREATE A STRATEGY
  12. 24. YOU ARE HERE
  13. 25. … a strategy for your website provides an explicit understanding of the goals of the site and your visitors… … the strategy considers your website in context of our wider communications and what you are trying to achieve as a viable and vibrant organisation…
  14. 27. <ul><li>Click Suite’s website vision (2009): </li></ul><ul><li>Become a destination. </li></ul><ul><li>Become a place to discover great design. </li></ul><ul><li>Feature ideas, work and our people. </li></ul><ul><li>Encourage people to distribute our content. </li></ul><ul><li>Build a community. </li></ul>
  15. 30. COMPETITIVE ANALYSIS
  16. 31. GAP ANALYSIS
  17. 35. Flickr Photo Credits mssociety-lancashiregreatermanchesterandsouthcumbria dullhunk monitronics [email_address] rkeffer highvolunteers jamesr0012 coollibrary misselisabeth
  18. 37. MAKING MEDIA THAT AUDIENCES LOVE
  19. 38. 15 YEARS EXPERIENCE 81 AWARDS & FINALIST PLACINGS SO FAR
  20. 39. STRATEGY INFORMATION DESIGN DESIGN HTML/CSS/FLASH/.NET USER TESTING HOSTING AND GROWTH
  21. 40. www.clicksuite.co.nz twitter.com/suitey WHERE TO FIND US

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