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6 step
Content
Strategy
   Miikka Leinonen
1    4     5     3     2


    It is this easy.
           6
1          4   5   3   2
Narrow down
 your goals.



  Go
    als




                   6
1          4   5   3      2
Narrow down                Define your
 your goals.                audience.



  Go
    als




                   6
1          4   5       3              2
Narrow down            Find relevant   Define your
 your goals.              medias.       audience.



  Go
    als




                   6
1               4           5       3              2
Narrow down    Create content       Find relevant   Define your
 your goals.     modules.              medias.       audience.



  Go
    als




                                6
1               4                 5               3              2
Narrow down    Create content    Add content.     Find relevant   Define your
 your goals.     modules.       Select modules.      medias.       audience.



  Go
    als




       nt
  Conte




                                      6
1                      4                    5                  3                2
Narrow down           Create content      Add content.         Find relevant   Define your
 your goals.            modules.         Select modules.          medias.       audience.



  Go
    als




       nt
  Conte




                                                6
                                       Schedule and execute.
                              Q1                Q2                Q3           Q4

            Media 1
            Media 2
            Media 3
1                      4                    5                  3                2
Narrow down           Create content      Add content.         Find relevant   Define your
 your goals.            modules.         Select modules.          medias.       audience.



  Go
    als




       nt
  Conte




                                                6
                                       Schedule and execute.
                              Q1                Q2                Q3           Q4

            Media 1
            Media 2
            Media 3
@miikkaleinonen


Facebook.com/ZeelandGroup

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6 Step Content Strategy

  • 1. 6 step Content Strategy Miikka Leinonen
  • 2. 1 4 5 3 2 It is this easy. 6
  • 3. 1 4 5 3 2 Narrow down your goals. Go als 6
  • 4. 1 4 5 3 2 Narrow down Define your your goals. audience. Go als 6
  • 5. 1 4 5 3 2 Narrow down Find relevant Define your your goals. medias. audience. Go als 6
  • 6. 1 4 5 3 2 Narrow down Create content Find relevant Define your your goals. modules. medias. audience. Go als 6
  • 7. 1 4 5 3 2 Narrow down Create content Add content. Find relevant Define your your goals. modules. Select modules. medias. audience. Go als nt Conte 6
  • 8. 1 4 5 3 2 Narrow down Create content Add content. Find relevant Define your your goals. modules. Select modules. medias. audience. Go als nt Conte 6 Schedule and execute. Q1 Q2 Q3 Q4 Media 1 Media 2 Media 3
  • 9. 1 4 5 3 2 Narrow down Create content Add content. Find relevant Define your your goals. modules. Select modules. medias. audience. Go als nt Conte 6 Schedule and execute. Q1 Q2 Q3 Q4 Media 1 Media 2 Media 3