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Zappos Strategic Analysis

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Zappos Strategic Analysis

  1. 1. MISSION Vission value
  2. 2. MISSIO N
  3. 3. Vission
  4. 4. Our Value
  5. 5. Our Value
  6. 6. Strategic Analysis
  7. 7. Macro Enviromental PESTEL Analysis External
  8. 8. Policy Update the Privacy Policy for customer. to provide an efficient, meaningful, and customized experience.. Cookies and other technology...!! Last updated: January 1, 2013 Macro
  9. 9. Economic In 2014, America’s future economic growth will depend on : ability to innovate, create, and reinvent the way it does business. The U.S. economic outlook for 2014 is grim. In 2014, investors should be very worried—and they should be prepared. (http://www.useconomicoutlook2014.com) Macro
  10. 10. Societal one regular Internet customer user increased from 29 % in 1997 to 82 % in 2010, with the home being the most common location of Internet access. (http://www.ic.gc.ca) Macro
  11. 11. Technological Online business : Changing from website to the power of social media. Instagram, Twitter, Facebook, Corporate social media application Macro
  12. 12. Enviromental The Zappos.com website is now completely free of all products containing animals' fur, and Zappos.com is committed to staying that way. Macro
  13. 13. legal The Federal Trade Commission (FTC) : use of commercial emails, online advertising and consumer privacy, sales tax over the internet E-commerce : E-payment & Taxes, Pricing-Shipping-Licensing (export.gov Macro
  14. 14. International Branded Bags & handbags, Accessories Shoes & Clothing Target
  15. 15. All city in America Country America Target
  16. 16. Micro Enviromental Porter 5 forces External
  17. 17. Entry Barriers Easy for government policy High acces to neccesary input product Micro
  18. 18. Supplier power Low Switching cost Supplier concentration to famous brand Importancevolume to suppliers Micro
  19. 19. Buyer Power High Pull through customer Average buyer volume High buyer information High substitute services Brand identity in corporate value Hard for customer to backward integrate Micro
  20. 20. Substitution Threat Low switching cost High for buyer propensity to substitue Micro
  21. 21. Industry Rivaly *) Ffoot Locker Inc, Shoebuy.com Inc J.C Penney Corporation Inc Micro
  22. 22. Value Chain analysis Internal
  23. 23. Value Chain SUPPORTING Firm Infrastructure (Finance, strategic planning) Human Resources Management (Recruiting, Training, Development Employee) Technology Development (R & D Services, Services Improvement)) PRIMARY Procurement (Purchasing Product) Brand Coordination Arrangement (Shipping & Delivery) Customer Service Profit Margin
  24. 24. SWOT ANALYSIS
  25. 25. 1. Customer oriented culture and services 2. Unique Recruitment Process 3. Fun to work there 4. Free Shipping Cost for customer 1. Continue expansion for sales 2. Ability to team up with amazon 1. Lack of marketing 2. Can’t be expand to another country 3. Competitor can similiar the services 1. Change regulation impact the business 2. Cyber Attacks
  26. 26. Growth Share Matrix
  27. 27. Thank you

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