PPC Ad Copywriting Secrets That Sell Higher CTR
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The document provides 13 techniques for writing effective pay-per-click (PPC) ad copy that improves click-through rates and lowers costs. It explains that well-written ads differentiate the advertiser, incentivize clicks, create urgency, use keywords and benefits, add calls to action, leverage brands, pre-qualify visitors, employ psychology and seasonality, develop multiple ads for testing, and consider dynamic keyword insertion. The overarching message is that testing different ad copy techniques can significantly boost ad performance.
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PPC Ad Copywriting Secrets That Sell Higher CTR
- 1. PPC Ad Copywriting Secrets That Sell WebMaster World PubCon – Las Vegas 2008 Christine Churchill KeyRelevance.com Copyright 2008 KeyRelevance
Editor's Notes
- Challenging to do on Google due to the restrictive character count. Ad titles are limited to 25 characters. The two description lines and display URL are limited to 35 characters each.
- Challenging to do on Google due to the restrictive character count. Ad titles are limited to 25 characters. The two description lines and display URL are limited to 35 characters each.