![Viewing Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/szetela-25308-search-marketing-now-weebcast-1206617825519729-4/75/szetela-25308-search-marketing-now-webcast-2-2048.jpg?cb=1670768265)
![Marin Search Marketer ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/szetela-25308-search-marketing-now-weebcast-1206617825519729-4/75/szetela-25308-search-marketing-now-webcast-3-2048.jpg?cb=1670768265)
![David Szetela ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/szetela-25308-search-marketing-now-weebcast-1206617825519729-4/75/szetela-25308-search-marketing-now-webcast-4-2048.jpg?cb=1670768265)
![2. Believing Search Keywords = Content Keywords ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/szetela-25308-search-marketing-now-weebcast-1206617825519729-4/75/szetela-25308-search-marketing-now-webcast-7-2048.jpg?cb=1670768265)
![2. Believing Search Keywords = Content Keywords (cont) ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/szetela-25308-search-marketing-now-weebcast-1206617825519729-4/75/szetela-25308-search-marketing-now-webcast-8-2048.jpg?cb=1670768265)
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![4. Using Search Ads in Content Ad Groups ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/szetela-25308-search-marketing-now-weebcast-1206617825519729-4/75/szetela-25308-search-marketing-now-webcast-10-2048.jpg?cb=1670768265)
![5. Neglecting Long Tail Keywords ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/szetela-25308-search-marketing-now-weebcast-1206617825519729-4/75/szetela-25308-search-marketing-now-webcast-11-2048.jpg?cb=1670768265)
![6. Gigantic Ad Groups ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/szetela-25308-search-marketing-now-weebcast-1206617825519729-4/75/szetela-25308-search-marketing-now-webcast-12-2048.jpg?cb=1670768265)
![7. Writing Bad Search Ads ,[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/szetela-25308-search-marketing-now-weebcast-1206617825519729-4/75/szetela-25308-search-marketing-now-webcast-13-2048.jpg?cb=1670768265)
![8. Landing on Home Pages ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/szetela-25308-search-marketing-now-weebcast-1206617825519729-4/75/szetela-25308-search-marketing-now-webcast-15-2048.jpg?cb=1670768265)
![9. Complicated B2B Lead Forms ,[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/szetela-25308-search-marketing-now-weebcast-1206617825519729-4/75/szetela-25308-search-marketing-now-webcast-19-2048.jpg?cb=1670768265)
![David Szetela ,[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/szetela-25308-search-marketing-now-weebcast-1206617825519729-4/75/szetela-25308-search-marketing-now-webcast-21-2048.jpg?cb=1670768265)
![Questions? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](https://image.slidesharecdn.com/szetela-25308-search-marketing-now-weebcast-1206617825519729-4/75/szetela-25308-search-marketing-now-webcast-22-2048.jpg?cb=1670768265)
Szetela 25-3-08 Search Marketing Now Webcast
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David Szetela shares 10 secrets for optimizing pay-per-click campaigns.
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Szetela 25-3-08 Search Marketing Now Webcast
- 1. 10 Lessons Learned About Paid Search David Szetela, Clix Marketing Tuesday, March 25, 2008 1:00 PM EDT
- 5. 1. Mixed Search and Content Campaigns
- 6. 1. Mixed Search and Content Campaigns
- 14. Keyword in Title Action Verb Winning at Billards Get the Must-read Secrets – Winning At Billiards. Sign Up for Daily Emails! www.PokerBlasts.com/Poker+Winning Capitalized Words More Action at End Extra Words in Display URL 7a. Writing Great Ads
- 16. Search Term: Gallery Wrapped Photo
- 17. Search Term: Wedding Photo
- 18. Search Term: Dog Portrait
- 20. 10. Manual Bidding for Complex Campaigns Search as % of Marketing Spending Campaign Size / Complexity SEM management software Agency DIY / Excel 20K keywords $20K/mo 0% 50% 100% 1MM+ keywords; $1MM+/mo