Mastering Your Online Marketing Strategy

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There is only one metric that means anything in business: how you're doing against your competition. BE AN ABLE MARKETER TO MASTER YOUR ONLINE STRATEGY: There are 6 onsite and offsite aspects to branding that companies should master to have a holistic, integrated, and successful online marketing program.

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  • Companies face an important balancing act between empowerment and control when it comes to taking their brand to social spacesBrand is really the overlooked piece in a lot of social strategies… you see a lot of discussion on how to succeed on Facebook, or to have an effective blog, or Twitter… but less on how fundamentally companies need to think about their brand
  • Community is at the heart of the web experience, hence the rise of social media.Brands haven’t been invited into these communities, it’s about individuals.Brands are trying to figure out how to become part of these communities because they know that effective listening is critical to business success.
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