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Yottaa website-performance-services-overview-hostingcon-2011-

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Yottaa website-performance-services-overview-hostingcon-2011-

  1. 1. Every Millisecond Counts! Faster Websites Matter – Help Your company and Your Clients get Better ROI from their Websites<br />Yottaa Inc. <br />2 Canal Park 5th Floor<br />Cambridge MA 02141<br />http://www.yottaa.com<br />@Yottaa<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  2. 2. William Toll Twitter: @utollwi<br />Web Hosting Marketing & Product Management Executive<br /><ul><li>1999 ValueWeb
  3. 3. 2002 NTT/Verio
  4. 4. 2004 Affinity Internet (Now Hostway)
  5. 5. 2006 Intermedia.NET
  6. 6. 2008 NaviSite (Now a Time Warner Cable Company)
  7. 7. 2011 Yottaa</li></ul>2<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  8. 8. Yottaa Introduction<br />3<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  9. 9. Yottaa - The Web Performance Company<br />We provide all-in-one web performance service that makes websites faster:<br />No installs | No code changes |Flexible Partner Programs | Double site speed with a few clicks. <br />Assess<br />Optimize<br />Benchmark<br />Monitor<br />Make your site faster<br />Analyze performance issues<br />Compare to other sites<br />Continuously monitor for problems<br />4<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  10. 10. Why website speed matters<br />5<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  11. 11.
  12. 12. 7<br />
  13. 13. 8<br />
  14. 14. 9<br />Slow is Stressful<br />Slow is Painful<br />SlowKills<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  15. 15. 10<br />
  16. 16. 11<br />
  17. 17. Time Perception<br />Perception Varies<br />Age<br />Sex<br />Cultural<br />Stress Level<br />Happy/Angry<br />12<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  18. 18. 2 Seconds<br />
  19. 19.
  20. 20. 15<br />Speed & Website Metrics<br />Time on Site<br />Pages / Visit<br />What difference does it make?<br />Bounce Rate<br />Revenue<br />SEO<br />Conversion Rate<br />Speed influences key website metrics<br />15<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  21. 21. Speed & Business Metrics<br />16<br />Revenue & User Satisfaction<br /># of Items in Shopping Cart<br />Conversion Forms Filled<br />Brand Perception<br />Likelyhood of return, recommendation or share<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  22. 22. 17<br />Speed & Competition<br />Competition<br />Every Millisecond Counts<br />"First and foremost, we believe that speed is more than a feature. Speed is the most important feature.” <br /> @fredwilson – VC in NYC<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  23. 23. 18<br />Speed & SEO<br />SEO<br />Slow loading sites rank lower<br />“Google incorporating site speed in search rankings” <br /> @mattcutts – Google<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  24. 24. How Fast Does Your Website Load?<br />
  25. 25.
  26. 26.
  27. 27. 22<br />Most Expensive Keywords In Google AdWords<br />#9 Hosting<br />$31.91 cpc<br />
  28. 28.
  29. 29. 24<br />
  30. 30.
  31. 31. Web Hosting Example<br />26<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  32. 32. What about Hosting Clients?<br />27<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  33. 33. Scenario: Shared Hosting Customer<br />Hires a new marketing person who reviews their website speed.<br />AND/OR<br />Has web developer tell them that their site is too slow and should be moved.<br />What Happens Next?<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  34. 34. Customer: “You put too many websites on my server”<br />Customer: “Your network connections are bad”<br />Customer: “Your servers are mis-configured”<br />Customer: “Upgrade my server for free or….”<br />29<br />Hosting customer calls Technical Support<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  35. 35. 30<br />Hosting Technical Support Response<br />Hoster to Customer: “We run our servers at the 50th percentile and allow for 80% peak utilization”<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  36. 36. 31<br />Who Wins?<br />Customer?<br />HostingTech Support?<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  37. 37. 32<br />
  38. 38. Hoster: “Unfortunately we feel that your website is slow – not due to our servers and network – it’s slow because your website is poorly coded and not optimized for performance. <br /> Your website code is making 500 roundtrips from the browser to the server, downloading 2.4MB of assets and has 50 3-rd party widgets all loading sequentially.”<br />33<br />Honest Hosting Technical Support Response<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  39. 39. Example Customer Of Large Hoster<br />34<br />Key West Bed and Breakfast Website<br />Competition is fierce.<br />Websites need to be slick.<br />This site is hosted by a famous large host.<br />It’s slow. Very slow.<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  40. 40. 35<br />Example #2 Customer Of Large Hoster<br />Restaurant in Jersey City, NJ<br />The Website is slow. Very slow.<br />It’s on a server at a premium-priced hoster.<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  41. 41. Your answer could be Yottaa<br />36<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  42. 42. Web Performance Is Hard For Your Customers<br />37<br />3rd party assets/widgets<br />Performance uncertainty<br />100+ factors can make your website slow<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  43. 43. 38<br />Help Your Customer Understand Why Their Site Is Slow<br />
  44. 44. Yottaa’s Global Network<br />Dublin<br />Chicago<br />Amsterdam<br />Seattle<br />Boston<br />Beijing<br />New York<br />San Francisco<br />Washington<br />Dallas<br />Singapore<br />Office Locations Cloud-Based Optimization Nodes Cloud-Based Monitoring Nodes <br />39<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  45. 45. The Solution: Yottaa<br />Customer Website & Web App in Hosting Facility<br />Users<br />Internet<br />40<br />Infinitely Scalable Cloud Services<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  46. 46. Partner with Yottaa<br />41<br /><ul><li>Broaden Offerings and Increase Revenue and Margins</li></ul>-Yottaa’s services add incremental recurring revenue to new and existing customer accounts.<br /><ul><li>Improve Customer Loyalty & Reduce Churn</li></ul>-Sticky service and value pricing/bundling by hosters solves a top reason for churn – perceived hosting performance issues.<br /><ul><li>Lower Bandwidth Costs</li></ul>-Shift a portion of customer bandwidth off your network to Yottaa’s cloud-based network.<br /><ul><li>Maximize Existing Infrastructure</li></ul>-Increase densities and lengthen hardware replacement cycles.<br /><ul><li>Flexible Partner Programs, Simple RESTful API</li></ul>-Contact us for details!<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  47. 47. Demo<br />42<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  48. 48. 43<br />Demo<br />© 2011 Yottaa Inc. All Rights Reserved.<br />
  49. 49. Test Your Website Speed<br />44<br />Visit www.Yottaa.com<br />Enter a URL in the Box<br />
  50. 50. 45<br />Assess Your Website Speed<br />Understand Your Yottaa Score<br />View Assessment Information<br />
  51. 51. 46<br />Understand Your Page Load Times<br />Understand Your Page Load Time Breakdown<br />View your page load waterfall<br />
  52. 52. Benchmark Your Website Performance<br />47<br />Benchmark Your Website With the Competition<br />
  53. 53. Link Your Google Analytics with Yottaa Site Performance Data<br />48<br />Link Your Google Analytics. Assess Your Website Performance and It’s Effect on Website and Business Metrics<br />
  54. 54. 49<br />Make Your Website Faster with Yottaa Optimizer<br />Activate Yottaa Optimizer To Make Your Website 50% faster or more!<br />
  55. 55. 50<br />Q & A<br />Thank you for viewing<br />For More Information Contact:<br />William Toll<br />Email: wtoll@yottaa.com<br />Phone: +201.204.9880<br />Web: www.yottaa.com<br />Twitter: @utollwi<br />© 2011 Yottaa Inc. All Rights Reserved.<br />

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