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C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V
DIGITAL MARKET TRENDS AND CDN EVOLUTION
C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R Vwww.yottaa.com | 2
INTRODUCTIONS
ARI WEIL
VP of Product Mar...
C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V
AGENDA
• EVOLVING DIGITAL DELIVERY
MARKET
• MOBILE PROLIFE...
C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V
MODERN CONTENT DELIVERY ARCHITECTURE
Data
Center
Middle
Mi...
C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V5
THE MOBILE IMPERATIVE
C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V6
THE SPEED IMPERATIVE
64%
OF SMARTPHONE
USERS EXPECT
PAGES...
C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V
BUSINESS (client) I.T. (apps & infrastructure)
APPS DEMAND...
C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V
THE EFFICIENCY -vs- ENGAGEMENT PARADOX
PAGELOADTIME
ITEFFO...
C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V
USER EXPERIENCE LIFECYCLE MANAGEMENT
DETECT
ACCELERATE
TRA...
C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V
C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R Vwww.yottaa.com | 12
QUESTIONS?
ARI WEIL
VP of Product Marke...
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NextGen CDNs: Webinar with Dan Rayburn of Frost and Sullivan and Ari Weil of Yottaa

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Today’s customers are an impatient lot. They want the information they need when they need it, at the click of a mouse or a swipe of a tablet or smartphone. You have only milliseconds to grab their attention and complete the transaction.

Traditional approaches to speeding application performance, such as CDNs (content delivery networks) or ADNs (application delivery networks), just don't cut it anymore. These technologies cannot deliver the application experiences users have come to expect.

In this webinar, Dan Rayburn, Principal Analyst at Frost & Sullivan, and Ari Weil, Vice President of Product Marketing for Yottaa, will discuss the next generation of CDNs and describe the elements required to automatically, intelligently and in real time speed the flow of the data each user needs at any time to their specific device.

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NextGen CDNs: Webinar with Dan Rayburn of Frost and Sullivan and Ari Weil of Yottaa

  1. 1. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V DIGITAL MARKET TRENDS AND CDN EVOLUTION
  2. 2. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R Vwww.yottaa.com | 2 INTRODUCTIONS ARI WEIL VP of Product Marketing at YOTTAA @aweil aweil@yottaa.com DAN RAYBURN Principal CDN Analyst at Frost & Sullivan @danrayburn mail@danrayburn.com Note: Dan Rayburn volunteered to participate in this webinar and is not being compensated to share his views
  3. 3. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V AGENDA • EVOLVING DIGITAL DELIVERY MARKET • MOBILE PROLIFERATION • THE SPEED IMPERATIVE • AGE OF THE CUSTOMER • APPS DEMAND IT to BT SHIFT • Q&A
  4. 4. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V MODERN CONTENT DELIVERY ARCHITECTURE Data Center Middle Mile Last Mile Device , Browser Client Mods
  5. 5. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V5 THE MOBILE IMPERATIVE
  6. 6. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V6 THE SPEED IMPERATIVE 64% OF SMARTPHONE USERS EXPECT PAGES TO LOAD IN UNDER 4s 54% ‘14 BLACK FRIDAY + CYBER MONDAY mREVENU E$2.65Bn 71% Of all retail transactions SMARTPHONE USERS SHOP VIA MOBILE 48% Expect mobile to be faster than desktop 85% Will go to a competitor to transact 42% Will never return to your site 29%
  7. 7. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V BUSINESS (client) I.T. (apps & infrastructure) APPS DEMAND CIO – CMO SYNERGY. FROM IT TO BUSINESS TECHNOLOGY Application Performance Management (APM) ContentDelivery Network(CDN) Personalization, Optimization Frontend Optimization (FEO) Provide a macro-level view of web and mobile app Availability, Performance and Security to highlight and notify on anomalies and drive down MTTR Deliver global presence and accelerat e digital content Compress & combine content to minimize asset and page weight + round trips to optimize delivery and rendering to decrease TTSR, TTD Create & manage content and campaigns to drive user engagemen t and conversions
  8. 8. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V THE EFFICIENCY -vs- ENGAGEMENT PARADOX PAGELOADTIME ITEFFORT&TIME SITE LAUNCH ONGOING MAINTENANCE AND USER ENGAGEMENT EFFORTS UPDATE CONTENT & IMAGES ADD SOCIAL MEDIA WIDGETS ADD REAL TIME PERSONALIZATION A/B TEST PAGE CONTENT
  9. 9. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V USER EXPERIENCE LIFECYCLE MANAGEMENT DETECT ACCELERATE TRANSFORM PROTECT ANALYZE EUE MONITORING & ALERTING Synthetic & RUM Desktop & Mobile APM, Ticket Management Integration WEB APP OPTIMIZATION Intelligent Global Caching Front-end Optimizations Integrate with any CDN or ADC Optimize web app content delivery, rendering and interaction Tune via web portal configurations and zero code change Works with any web app, independent of language or platform WAF + DDoS PROTECTION Layer 4-7 Web Application Firewall (WAF) Mitigation for DoS and DDoS attacks Integrate with ADC, IAM, Policy Management BIG DATA + BUSINESS ANALYTICS Real-time traffic log analysis In-line actions to optimize, scale & secure Integrate with existing business analytics ContextIntelligence TM Platform CLOUD SERVICE AUTOMATICALLY OPTIMIZES EVERY END USER EXPERIENCE
  10. 10. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R V
  11. 11. C O N F I D E N T I A L © 2 0 1 5 A L L R I G H T S R E S E R Vwww.yottaa.com | 12 QUESTIONS? ARI WEIL VP of Product Marketing at YOTTAA @aweil aweil@yottaa.com DAN RAYBURN Principal CDN Analyst at Frost & Sullivan @danrayburn mail@danrayburn.com Note: Dan Rayburn volunteered to participate in this webinar and is not being compensated to share his views

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