company analysis off piramal healthcare. i had completed this as a college project

1. MARKET SURVEY ON PIRAMAL HEALTHCARE
PRESENTED BY:- YOGESH SAHU
UNDER THE GUIDANCE OF
Mr. ASHISH GUPTA (ASSISTANT PROFESSOR)
DEPARTMENT OF BUSINESS MANAGEMENT

3. Table of content
1.Executive summary
2.Market analysis
•Market analysis
•Analysis of current and potential competitors
•Environmental analysis
3.Marketing plan
•Description of market opportunity
•Product strategy
•Pricing strategy
•Distribution strategy
•Marketing communication and promotional strategy

4. 4. Technological issues
•Trends
•Impact on product offering
5. Financial performance
•Sakes volume forecast
•Marketing and service provision costs
•Estimated income

5. Executive summary
•Summary of market
•Opportunity
•Product
•Pricing
•Distribution

6. I. Market analysis
1. Segmentation approach
Individual and corporates
seeking pharma products
Consumer
healthcare
products
Medicienes

7. 2. Need by segment
3. Segment potential
 Pharma Solutions Rs. 2,007.7 crores of
company sales.
 Critical Care Rs.756.8 crores of
company sales.
 Consumer Products Rs. 356.7 crores of
company sales.

8. Competitors
Name Sales
turnover
(in mil.)
Net profit
(in mil.)
Total assets
(in mil.)
GlaxoSmith
Kline ltd
513.51
71.39 319.82
Cipla 1523.12 177.55 2283.8
Ranbaxy
laboratories 1039.04
-133.04 1072.9

9. Environmental analysis
1. Technology
2. Social
3. Industry
4. Political and legal

10. II. Marketing plan
1.Description of market opportunity
•Description of need
•Description of market potential
•Description of product concept

11. 2. Product strategy
• Description of product
Piramal Healthcare
Customer
Healthcare product
Kids care
product
Pharmace
utical

12. •Objectives
•Features and benefits
•Product quality strategy
•Product service strategy
•Competitive positioning of brand
•Estimated cost

13. 3.Pricing strategy
•Skimming v/s penetration
Competitors issues

14. 4. Distribution strategy
Manufacturers
Consumers
Direct link
wholesaler
Wholesaler
Retailer

15. •Channel co- marketing and relationships
•Cost
•Competitors issue

16. •5. Marketing communication and promotional
strategy
•Overall promotional objective
•Advertising
•Personal selling
•Sales promotion

17. THANK YOU