The pharmaceutical industry is a thriving one with growth potential of 12 percent year on year. This is expected to compel companies to continue and accelerate consolidation, and focus on core competencies. Volatility of the market will also bring more attention on cost reduction programs. Marketing Outsourcing and Offshoring is gaining importance for most pharma companies as awareness increases about immediate cost savings and tapping into specialized skills with increasing importance being given to educational value-based messaging. Whether it's a brand new concept or upgrade –a successful launch can set you up in a blazing growth track. A solid marketing plan backed by synchronized support from various internal groups ensures a successful launch. White Ideas Media helps companies conceptualize launches, build brand identities, and develop go-to-market communication programs. Though our innovation led marketing programs, we create a comprehensive digital media strategy and constant post-launch communication we ensure your brand creates recall and stays current. We could start from scratch by building a comprehensive marketing plan for your organisation that includes conceptualization, brand identity, microsites, communication, and digital media or plug-and-play into the grand scheme of things by doing specific assignments.

1. Innovation in Pharmaceutical Product Marketing

2. Shift in Strategy for Pharmaceutical Marketing
• Mass market blockbusters to specialist medicines for disease sub-
types
• Separation of disciplines and brands from silo-ed structure to
collaborative models
• Multiple local launches to coordinated global and virtual launches
• Focus on differentiation with competition to educational value-
based messaging
• Information dependencies from representatives to digital and
social networking sources
• Increasing focus on emerging markets

3. Implications
• Focus on much smaller target markets
• More to achieve in smaller budgets
• Scientifically accurate and effective messaging
• Higher patient education and communications
• Continuously disseminated and amplified messages in smaller waves
• Extensive use of digital mediums
• Integration with evolving technologies like mobility, surface and more
• Higher involvement with healthcare payers and providers

4. Innovation-led Marketing Model
• Reduced dependency on single agency
• A mix of local and global offshore support structure
• Focus on reusability and collaborative development methods
• Use of multiple technology and social platforms
• Implementation of strong analytics and measurement metrics
• Strong partnerships between internal and external teams

5. White Ideas Media – Your Innovation Partner
• Flexible models to directly partner with pharmaceutical companies
or with marketing agency to provide outsourced and offshore
marketing support
• Experience in supporting pharmaceutical companies for several
strategic initiatives from offshore
• Over 20 years of marketing experience
• Integrated technology and marketing automation capability
• Niche skills, scalability and cost advantage

6. White Ideas Media Specializes in:
• Content Strategy and Development (Website,
Collateral, Blogs, White Papers, Case Studies)
• Holistic Industry Outreach ( Events, PR, Awards)
• End-to-end product launches
(Conceptualization, Brand Identity, Microsites,
Communication, Digital Media)
www.whiteideasmedia.com
We are all ears
talktous@whiteideasmedia.com