The document discusses Moana's target audience of mainly children and young teenagers. While their financial needs don't apply, films still need to meet needs like relatability. Moana features a Polynesian culture to make different audiences feel represented. Its marketing strategy included eye-catching posters and trailers without revealing too much, building interest. It was released in theaters and on streaming/DVD to reach its target audience through multiple avenues.

1. The majority of Moana’s target audience are mainly children and young teenagers. Due to the target
audience’s age being relatively young, there are less needs to meet as financial status does not
really apply to that particular audience type. However, there are still some needs that should be met
when trying to make a film appealing to a young audience.
Although Moana’s target audience are
children all over the world, Disney has
produced films that feature families
from different ethnic origins and
countries which helps it become
relatable to different sections of the
target audience. In this case, Moana is
set on a Polynesian Island. This will
make the audience from different
cultures feel as if their own culture has
been represented in an animation,
which of course makes it more
appealing.
In regards to distribution and marketing, the first poster that
was shown included an image of an ocean with the main
characters shown from a distance; the eye-catching colours
can easily draw in the target audience without giving away too
much about the film which kept large interest.
Teaser trailers were then released, later on developing into a
full trailer. Moana was then released in Cinemas on 23
November 2016 (in the US), the date was first shown on the
first poster. Moana later on became available on online
streaming sites, DVD and television sets (SKY) which offered
rental or full purchase with a DVD included. The availability of
this film is beneficial to Disney as it has every way of reaching
to their target audience, especially when DVD sales are being
encouraged more frequently.

3. Assignment 3
Audience Targeting
Audiences can be divided by their gender, ethnicity, age, region/nationality and
socio-economic group. This is how media producers go about targeting their
audiences specifically.
Maslow’s hierarchy of needs;
- Self-actualisation
- Esteem
- Love/belonging
- Safety
- Physiological