Alive learning platform (Augmented Reality)

1. Learning Science Education in Augmented Reality

2. WHAT IS ALIVE AR LEARNING?
Using Augmented Reality in Science Education
Alive AR learning is the platform to teach science
education by using augmented reality. The students
can more engage and more interest in science
education with painting creatures. With visualization
and animation, the students will be more fascinated
to participate the class because they can see alive
creatures (ex. animals, dinosaurs, spaces, etc.)
based on what they filled out the color on the AR
special paper. Teachers can also create their own
curriculum linking to AR based learning.
-Keywords: Augmented reality, science education,
painting, china,
2

3. VENTURE DESCRIPTION

4. 4

5. VISUAL LEARNER
Did you know ?
Visual learners remember best what they see—pictures, diagrams, flow charts, time lines, films, and demonstrations.
90 %
of information that comes to the
brain is visual
The brain
processes visual information
60,000 faster than text
of people are visual
learners
5
Visual aids in the classroom
improve learning by
up to 400 percent.
Understanding the Statistics of Visual Learners by KydiamS |

6. WHAT PEOPLE RETAIN
6
80 %
of what
they SEE
20 %
of what
they
READ
10 %
of what
they
HEAR

7. Retrieved from:
https://www.wickedwalls.com.au/store/p1228/
Retrieved from: http://althistory.wikia.com/wiki/File:Dinosaurs.gif
Retrieved from: https://www.universetoday.com/34577/inner-and-outer-planets
Retrieved from: https://commons.wikimedia.org/wiki/File:Penicillin.png

8. http://deeprootsathome.com/kids-bored-entitled

9. Lack of visualization, Lack of interaction. Lack of basic
skills
TRADITIONAL SCIENCE BOOK

10. ANIMATION
Research has shown animations to be helpful
in the visualization of dynamic processes, such
as motion and trajectory (Rieber, 1990). In
numerous studies, animations have been
shown to improve student’s understanding of
science concepts when compared to static
images (Sanger, Brecheisen, & Hynek, 2001;
Sanger & Greenbowe, 2000;Yang, Andre, &
Greenbowe, 2003).
Better conceptual
understanding

11. AUGMENTED REALITY
11
Augmented reality
- Live textual technology:
what the student paint
will transfer to animation
with the color

12. Target customers
Customer profile
Most of customers who use this platform will be grade 4th to 6th.
“The younger the students are, the more they can engage in the technology”
12

13. Student side Teacher side
ADVANTAGES OF USING AR
13
MOBILE
Increasing motivation
Increasing creativity / imagination
Learning 3D spatiality
Economical price
+ Environmental learning
Innovative classroom

14. TECHNOLOGY STRATEGY

15. OUR PLATFORM
Main Services
SERVICE 1 (Link page)
Teachers can create their own curriculum and link it
to AR creature. They can upload the curriculum to
their market to sell to other customers
.
SERVICE 2 (AR paper &
animation)Students will fill out the color to the
creature they pick, and see the one
they are alive.
SERVICE 3 (Manipulating the screen)
Objects the students made will be presented to
the wall via beam projector. The teacher can
manipulate the screen and use it for class lesson
15

16. SERVICE 1 (Link page)
16
Octopus
The octopus is a soft-bodied, eight-armed
mollusc of the order Octopoda. Around 300
species are recognised and the order is
grouped within the class Cephalopoda with
squids, cuttlefish and nautiloids.
Scientific name: Octopoda
Lifespan: Enteroctopus dofleini: 3 – 5 years
Phylum: Mollusca
Higher classification: Octopodiformes
Rank: Order
Mass: Enteroctopus dofleini: 33 lbs,
Enteroctopus megalocyathus: 8.8 lb
The teacher links this page to the AR
paper including the objects that student
will paint. Thus, the teacher can
manipulate the science information in
this page.

17. 17
SERVICE 1 (Link page)
Register to server
Website
Request
To register
Download
Company
Teacher
Customize content
When teacher sign up for the platform,
they can curriculum folder. The website
provides that AR papers to download by
each theme. For example, under the water
is talking the ocean creatures. There is
variety of creature’s teacher can download
and features they can select. Customized
content is the core business model.

18. 18
SERVICE 2 (AR paper & animation)
1. Downloading and
printing out AR paper
from the company
website.
2. Students need to
paint the shape.
3. When AR paper is scanned,
the shape will meet the
animation the company
already registered.

19. 19
Mobile Scan Sending to computer Animation presenting
Computer
Phone
Projector
Server
SERVICE 2 (AR paper & animation)

20. 20
SERVICE 3 (Manipulating the screen)
Button
Teacher has special features
added to the curriculum. For
example, if the teacher push the
button, the water will be polluted.
Then, the teacher and students
will discuss how to clean the water.

21. COMPETITIVE STRATEGY

22. THE BIGGEST COMPETITOR
22
Quiver is the AR company that has similar idea as our company.
However, there are differences from my idea.
(1) Quiver does not have technology to transfer to beam projector
(2) Quiver used the AR technology as education content and at
the same time, they promoted it as commercial purpose
(3) Quiver does not contain education feature and collaborative
learning with other people

23. MARKETING PLAN

24. GLOBAL EDTECH MARKET
Educational hardware and software estimated
to reach $110.9 billion Entire Asia-Pacific region is
projected to represent 54 percent
of the global EdTech market by
2020
$8.15 billion. That’s the amount
global investors staked in EdTech
companies in the first 10 months of
2017.
Educational Technology Market to Grow
14.0%
Annually Through 2022
24
$$ $
WELLESLEY, Mass., Oct. 05, 2017 (GLOBE NEWSWIRE)

25. TARGET CHINA
The Asian education system is the biggest in the world:
More than 600 million students are enrolled in K-12 schools in Asia
In 2016, global investments in Chinese
EdTech companies rose to
$1.2 billion,
according to Goldman Sachs
25
The Chinese government has
announced that they will invest an
overall
$30 billion
in EdTech by 2020

26. Total Available Market
(TOM)
Serviceable
Obtainable
Market
(SOM)
Serviceable
Available Market
(SAM)
Public elementary school*
320,100 schools
105,640,000 elementary students
MARKET SIZE _ B2B
Private elementary school**
11,100 schools
12,891,500 elementary students
After school institution
141,100 after school institution
*https://zhidao.baidu.com/question/1238300213765949219?sharesource=weixin&fr=wap_w
eixin
**https://xw.qq.com/edu/20170118036522/EDU2017011803652200

27. S
W
O
T
STRENGTHS
WEAKNESSE
S
OPPORTUNIT
Y
THREATS
- Dealing partnership with Chinese afterschool program
- Strong networking
- Narrow age focus group
- Teacher’s preparation time
- Expanding to public school
- Commercial purpose
- Intervening Chinese government (e.g., strong regulation)
27
MARKET STRATEGY

28. BRANDING
1
2
3
Common Core
The content is based on a real standard
Teacher Word of Mouth
Target teacher’s community and
spread the good reputation of the
company product
Conference & Online Marketing
Real science learning
technologyChanging perception of using AR in
science education. It is a formal material to
learn science education.
The company goal is to
overcome AR is not just cool
technology; it actually can help
students’ cognition and
learning.
28
Based on the learning effect of using Alive
AR, paper will be published. Also, Link
page and blog can be connect to SNS.

29. EXPAND YOUR NETWORKING
MOU WITH CHINESE AFTER
SCHOOL PROGRAM
BUSINESS PARTNER
“China is a big EdTech market”
PARTNERSHIP WITH
AFTERSCHOOL PROGRAM
EASTERN ASIAN COUNTRIES ARE
POTENTIAL CUSTOMERS
29

30. FINANCIAL MODEL

31. 31
$ 0 $10 $100
Free three sample
AR papers
Free download
application
Basic
$ 10 / theme
One theme contains
ten AR papers
Creating link page and
your own curriculum
Pro
$100 / year
Unlimited download
with any theme
Selling your link page to
other teachers
Ultimate
Get Packaged Get PackagedGet Packaged
Creating link page and
your own curriculum
PRICING PACKAGES

32. • We assume a strong economy, without major recession.
• We assume, of course, that there are no unforeseen changes in economic policy to make
our Products immediately obsolete.
• We assume 10% increase in sales for the first year and 25% increase yearly.
• 5% increase on operational expenses from second to the fifth year of the financial plan
Sales Forecast
FY 2019 FY 2020 FY 2021
Unit Sales
Theme 10,706 13,918 18,093
Premium 1,077 1,400 1,820
Total Unit Sales 11,783 15,318 19,913
Unit Prices FY 2019 FY 2020 FY 2021
Theme $10.00 $10.00 $10.00
Premium $100.00 $100.00 $100.00
Sales
Theme $107,060 $139,178 $180,931
Premium $107,700 $140,010 $182,013
Total Sales $214,760 $279,188 $362,944
FINANCIAL ASSUMPTIONS

33. [BACK UP] FINANCIAL ASSUMPTIONS

34. Sales Forecast
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Unit Sales
Theme 500 550 605 666 733 806 887 976 1,074 1,181 1,299 1,429
Premium 50 55 61 67 74 81 89 98 108 119 131 144
Total Unit Sales 550 605 666 733 807 887 976 1,074 1,182 1,300 1,430 1,573
Unit Prices May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Theme $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00 $10.00
Premium $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00 $100.00
Sales
Theme $5,000 $5,500 $6,050 $6,660 $7,330 $8,060 $8,870 $9,760 $10,740 $11,810 $12,990 $14,290
Premium $5,000 $5,500 $6,100 $6,700 $7,400 $8,100 $8,900 $9,800 $10,800 $11,900 $13,100 $14,400
Personnel Plan
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
CEO $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500 $2,500
CTO $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000 $2,000
Technician $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500 $1,500
Total People 3 3 3 3 3 3 3 3 3 3 3 3
Total Payroll $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000
Pro Forma Profit and Loss
May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar Apr
Gross Margin $10,000 $11,000 $12,150 $13,360 $14,730 $16,160 $17,770 $19,560 $21,540 $23,710 $26,090 $28,690
Gross Margin % 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00%
Expenses
Payroll $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000 $6,000
Marketing $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000 $5,000
Depreciation $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Utility bills $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500 $500
Web hosting $100 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Others $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600 $600
Total Operating Expenses $12,200 $12,100 $12,100 $12,100 $12,100 $12,100 $12,100 $12,100 $12,100 $12,100 $12,100 $12,100
Profit Before Interest and Taxes ($2,200) ($1,100) $50 $1,260 $2,630 $4,060 $5,670 $7,460 $9,440 $11,610 $13,990 $16,590
EBITDA ($2,200) ($1,100) $50 $1,260 $2,630 $4,060 $5,670 $7,460 $9,440 $11,610 $13,990 $16,590
Interest Expense $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0 $0
Taxes Incurred ($660) ($330) $15 $378 $789 $1,218 $1,701 $2,238 $2,832 $3,483 $4,197 $4,977
Net Profit ($1,540) ($770) $35 $882 $1,841 $2,842 $3,969 $5,222 $6,608 $8,127 $9,793 $11,613
Net Profit/Sales -15.40% -7.00% 0.29% 6.60% 12.50% 17.59% 22.34% 26.70% 30.68% 34.28% 37.54% 40.48%

35. PROFIT
- Five elementary schools
- Partnership with afterschool institution
LOSS
- Salary (CEO, CTO, COO)
- IT maintenance fee (Server, host,
domain, etc.)
In sum,
- After 2018 October, the money flow will be
smooth
35
SUMMARY OF FINANCIAL MODEL

36. EVALUATION PLAN
If you are going to use a passage, you need to be sure there isn't anything embarrassing hidden in the middle

37. WHAT IS ALIVE AR LEARNING?
37
(3) Complaints/Customers
feedback via website.
(1) A number of download (2) A number of people
who buy the AR paper

38. OPERATIONAL PLAN / NEXT STEPS
If you are going to use a passage, you need to be sure there isn't anything embarrassing hidden in the middle

39. MEET OUR CEO
The one who leads this company to be the best
learning has no limitations
JOHNNY CHO BIOGRAPHY
Content Creator
As co-founder of IMAJION, virtual reality solution
company, he made creative virtual reality content.
Through his experience, he know how to create the
content and design the software.
Leadership
Problem Solving
Experience
Passion
Grit
Educator
He is IT teacher at Camden elementary school. Also,
he completed his master degree at graduated school
of education, University of Pennsylvania. He knows
theoretically and practically how to deal with
students

40. BUSINESS STEPS
Do the steps correctly
0
1
0
2
0
3
10%
29%
31%
30%
First - Looking for financial support (Y combinator,
Verizon)
Second - Making a team with CFO, CTO
Promoting to school, conference and competition
Final - Survey/Interview with school teachers
Modify/add/remove educational features
40

41. Grade 4th to 6th
Solid Target
Imagination is emphasized to
elementary students
Creativity Education
Chinese afterschool
partnership
Strong Network
IT boom in Asian countries
IT Trendy
Low cost for application
and materials
Reasonable Price
Contents are based on real
teachers and customized own
pages
Reflecting real education
READY TO FLY

42. Johnny Cho
3737 Chestnut St. Philadelphia, PA, 19104
YOUR SUPPORT CAN MAKE
SECOND STEVEN JOBS