The document provides information on best practices for url structure, status codes, 301 redirection, custom 404 pages, breadcrumb navigation, web content optimization, internal and external links, sitemaps, and robots.txt files. Key recommendations include using hyphens in urls, not using special characters, backing up existing urls before changing, understanding common status codes, using 301 redirection for domain changes or folder moves, creating custom 404 pages, implementing breadcrumb navigation, optimizing content for keywords and plagiarism, checking for duplicate content, creating internal and footer links to targeted keywords, generating sitemaps to help search engine indexing, and using robots.txt to allow search engine crawling.

1. Url structure :
It is the process of renaming or rewriting the url of the
web page
Use only “–“ hyphen symbol to separate the words in the
url
Do not use special characters like ?,_,! e.t.c to separate
the words in url
Do not use lengthy url structures
Before renaming any existing url structures, take the
backup of old url structures

2. Status codes :
404 page not found
301 permanent redirection
500 internal server error
302 temporary redirection
200 OK (working urls )
301 Redirection methods : ( It is the process of permanent
redirection)
Old Domain to New domain
Old url to new url
Old Directory to New Directory (Folder)
Non WWW to WWW(Url canonicalization)
Procedure :
Go to 301 redirection tag generator tools
Enter old domain , new domain

3. Generate the code, copy the code in the notepad and save the
file as .htaccess
Upload the .htaccess file in the root folder of the old domain
server
Note : .htacess will be applicable for only html sites with
apache server
Different file extensions and different codes will be there for
different sites (Ex : .php, .aspx, javascript e.t.c)
Custom 404 Error Page Creation :
1) Giving link back to the home page or internal pages for all
the incoming wrong url structures like Ex :
www.amazon.com/abcd
www.ebay.in/abcd
Bread Crumb Navigation :
It is the path for the user to navigate front and back
webpages/ categories
Increases the internal linking strength of the website

4. <a href="http://www.flipkart.com">Home</a>
>>>
<a href="http://www.flipkart.com/mobiles">Mobiles</a>
Output : Home >>> Mobiles
Web content optimization :
Minimum 300 words for every webpage
1% keyword density (for 100 words >>> 1 targeted
keyword )
Write the content with 0% plagarism
Duplicate content checker tools or plagiarism tools >>>>
www.duplichecker.com
www.copyscape.com
Content spinning tool : www.bestfreespinner.com
New content creation tool : www.articoolo.com (paid)

5. Content title generation tool : hubspot blog topic
generator
Internal Links :
These are the links which are present with in the
website
Give 2 hyperlinks for 2 targeted keywords in web
content in each webpage
1 hyperlink to home page and 1 hyperlink to same page
Benefit : it will increase the internal strength of the
website
External links : These are the links which goes outside
from our website (also called as outbound links)
Example : social media sites , thirdparty sites
Footer links : These are the links which are present in
the common footer of the website

6. Implement the footer linking for the targeted keywords
Benefit : User will spend more time in our website by
clicking footer links , strong internal linking with in the
website
Sitemap.xml
➢It is created for search engine crawlers
(search engine robots) to understand the
pages present in our site
➢ Benefit : Faster indexation of our website
pages in search engines
Procedure:
Go to xml-sitemaps.com (up to 500 urls this tool is
free) (Pro-sitemaps.com for more than 500 urls)
Enter the home page of the website
Click start >>>> Download the sitemap.xml file
Upload in the server
Check in the front end by typing
www.example.com/sitemap.xml

7. Html or php sitemap will be created for the users
to navigate the important pages present in any site
It will increase the internal strength of the website
and easy navigation for the user
Robots.txt :
It is a command for the search engine crawlers to
allow or disallow the site
Create the code in notepad , save the file as
robots.txt and upload in the root folder of the
server
For more info refer robotstxt.org
Allow all search engines to crawl the entire site
User – agent : *

8. allow : /