Every Artist needs a Great Website: Getting Started with WordPress


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If you’re looking to create and maintain your own website, this session is for you. With a WordPress website you’ll be able to add new works and post information about shows and exhibits on a regular basis.

During this session we’ll take a live tour of WordPress and discuss themes and plugins. You’ll leave with a good idea of how WordPress works and how to get started.

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Every Artist needs a Great Website: Getting Started with WordPress

  1. 1. Getting Started withEvery Artist Needsa Great Website
  2. 2. In this session… What is WordPress? Steps to get you started Tour of the backend admin panel WordPress Terminology Questions
  3. 3. What is WordPress? an Open Source Content ManagementSystem (CMS) over 60 million websites use WordPress.WordPress rules the web! initially a blogging platform – no longer justfor blogs there’s no limit to what a WordPress site canlook like
  4. 4. Which WordPress?WordPress.com (personal blog) WordPress.org (website)hosted for you for freeno servers or code required!is self-hosted - installed on yourpaid web hosting accountyourblogname.wordpress.comcan pay to add on your domainuses your own domain namelimited number of themes,cant modify the CSS / theme100% control to choose& customize themesrestricted to built-in features,cant add additional plugins100% control to add pluginsmaintenance is looked after you need to backup & updateWordPress.com network youre site is independentThis presentation will focus on WordPress.org Websites from now on….
  5. 5. WordPress Geek Speak…
  6. 6. Follow the steps to get setup…http://learnwp.caClick on Pre-workshop
  7. 7. Walk through the posts…1. Register a Domain name - yourname.ca or .com2. Signup for Hosting3. Point the domain from the domain registrar tothe hosts server by setting the DNS4. Install WordPress to the ROOT directory on theserver of your hosting account. WordPress is NOTa program to install on your computer
  8. 8. Let’s tour the Admin Panel Login by typing wp-admin after your domainname (e.g. http://example.com/wp-admin) The admin panel of your site is the backendwhere you control your site content. Thefrontend is what visitors to your site see. Log into WordPress admin panel using yourusername and password Lets take a look...
  9. 9. TERMINOLOGY: Understanding Themes Theme - files control how your site looks. Your websitedata is safely stored in the database so you can changethemes. A Child Theme - has been built off of another theme.The child inherits from the "parent". You can update aparent theme, your customizations are preserved in thechild theme folder. Dont delete the parent theme! A Premium Theme- is a theme that you purchase Theme Frameworks- premium themes with extra built-ininterfaces to allow you to modify your site design withoutediting code files.
  10. 10. Adding a new theme Appearance → Themes → Install Themes ONLY use themes from the repository or reputablepremium themes We can search the WordPress repository andinstall right from the admin panel interface! Content is in the database so you can changethemes without entering content again Let’s change the theme…
  11. 11. TERMINOLOGY: Plugins A plugin is an addon code package you caninstall to add functionality to your site Search the repository -http://wordpress.org/extend/plugins/ orsearch from the admin panel plugin interface There are free plugins and premium pluginsyou purchase
  12. 12. Some Plugins I like… Maintenance Mode Fast Secure Contact Form WordPress SEO by Yoast Backup Buddy (premium plugin) Autonav Image Table Based Site Navigation Portfolio Slideshow Pro (premium plugin) TablePress Grid Columns Dynamic Widgets
  13. 13. TERMINOLOGY: Widgets WordPress Widgets add content andfeatures to your Sidebars. Simply drag & drop to add, arrange, andremove widgets in your sites sidebar orother widgetized areas of your theme. Plugins will often add their own widgets –e.g. Image Widget & Social Media Widget Let’s look at how widgets work…
  14. 14. TERMINOLOGY: Pages & Posts Pages are for your more static content - they dontchange very often Page Templates - are layouts, such as no sidebar,depend on the theme Posts• are entries in your blog (articles, news items)• usually in reverse chronological order, newest on top• typically organized into categories (archive pages)• display meta data: i.e. date, author, tags, categories Lets look at pages, posts
  15. 15. Tips for artists Choose a clean design so your art is the focus Search Engines need some text – include keywordsearch terms in page copy Blog or don’t blog – don’t set one up and abandon it Use a proper mailing list – I recommend MailChimp• integrates well with WordPress• free for 2,000 subscribers, 12,000 emails/month• send blog posts by RSS feed to mailing list
  16. 16. Q & Eh?Q & Eh?image used by permission susybee.com
  17. 17. Learning Resources codex.wordpress.org – official documentation wordpress.org/support – forum wordpress.tv – WordCamp videos meetup.wptoronto.com – monthly meetings LearnWP.ca/blog - our blog
  18. 18. Thank You!Ruth Maude & Dawn ComberLearnWP.cafacebook.com/LearnWP @2LearnWP