The document describes a student interdisciplinary project for the creation of a soap production company called "Jabones del Pacífico S.A. de C.V.". The project integrates various subjects such as law, economics, psychology, sociology, communications and more. It includes details on the soap product called "Soapure", market research conducted, and advertising campaigns created including a television commercial. The project aims to apply knowledge from different areas to successfully launch and promote the soap company.
2. GERENERAL
GERENT (Armado
GonzàlezVirto)
Public Law Humans
Grafic Dising Marketing Production
Relantionships Administration Resources
Jacqueline Salas
Daniela Salgado
Rabadán & Natalia de Jesús Armando Gabriela Latabán Gabriela Latabán
Loyo & Génesis
Montserrat Ríos Bermúdez Gómez González Virto Olvera Olvera
López Villanueva
Navarro
3.
4. At the beginning of the semester the college La Salle suggested to
all third year a interdisciplinary project that integrates all the
materials for one purpose, to use our developed skills and the skills
acquired in a practical, applicable to our social reality in short, to
show that not only us to lodge the appropriate skills, but also show
what we do with them, we know how to apply them in work and
daily life.
La Salle High School has proposed to develop our interdisciplinary
project around the figure of soap. In our case, the school
"humanistic-social" specifically, the creation of a small business
dedicated to the production and sale of soap, and their respective
advertising campaign to promote it to consumers.
Our team has developed the first and second stage of the project in
a progressive manner, efficient, and above all innovative.
5. We propose a product with special characteristics, "Soapure"
is the name of our soap, making it distinguishable from the
rest of the soaps is the quality that not produce foam,
making it the only soap that also meets environmental and
with cleaning needs.
One of the main problems in our society today is
environmental pollution, especially water pollution, and it is
the foam soaps and detergents major cause of environmental
pollution.
Faced with this problem we decided to propose an
alternative to the public through this soap helps to care for
nature.
Our company is called “Jabones del Pacífico SA de CV" and is
responsible for the production, sale and distribution of soap
soapure.
6. In the same way we have given the task of conducting the relevant
market to assess the impact that could cause the features of our soap
in the population, as well as realize what are the essential properties
and more demands by consumers.
Finally we have given the task of using the media to promote our
product advertising.
In the specific case of the English subject our project has evolved
into the development of an advertising poster, a brochure and a
television commercial that will promote our product in the English-
speaking consumers, internationalized and thus allow the export
and foreign capital investment.
7. The whole project itself is connected to all subjects in our
case focused on the application by the humanities and social
matters.
Law and Economy as a whole have allowed the student to
know the procedures and requirements necessary for the
creation of the company, both in the legal field, as a
prosecutor. In Economics is also a study of market based on
supply and demand of soap, but also to investigate consumer
preferences, which was supplemented exercise psychology
also contributed to the achievement of this market research.
In the field of economy we have also conducted a market
study. Performing in surveys on consumer preferences, as
well as what is the status of the soap market in Acapulco,
demand and supply of it.
8. For market research is important to be aware of how it affects the
structure of our present capitalist society the operation of a private
company that brought us know the subject of sociology.
In sociology also conduct an investigation into the soap market in today's
globalized world, and analyze how globalization affects our market.
Psychology present the foundation with an investigation, the reason for
our product, do we need organic soap and benefits offered. For which we
had to conduct an investigation of the effects produced soap scum in the
water and how pollution affects the environment.
Communications is where we have dealt with the advertising part of our
product. In the first part of the project conducted an investigation that
allowed us to fully distinguish the difference between propaganda and
advertising, and characteristics of each, and the techniques employed in
each.
Now in the field of communications we have applied our knowledge in
the creation of a radio commercial.
Now we use the same communications skills learned in English. First we
learned last semester we applied in the creation of our lineup, and now
we use our knowledge in advertising and mass media to create this TV
commercial.
9. Throughout what has been developed as the project has gradually
been becoming interdisciplinary.
Each area reaching from the science has contributed to the
creation of this project, and students have been exploiting and
using the knowledge gained in the various fields that exist for the
creation of this company, whether the legal framework for
creation, analysis economic and productive, the merits of the
product, or advertising it.
So we work together using our generic powers and apply all
knowledge learned in our subjects with only one aim and purpose.
The subjects were merged and complemented each other, allowing
to develop this unique project from all possible areas.
The project truly integrates all disciplines, allowing us to use
them together to make possible the completion and full of
everything you need to move this company dedicated to
producing and selling soap.
10. SOAPURE
It doesn’t
Revolutionary
contaminate
soap
the water
The best The best and
ingredients thin grasses
It doesn’t
To take care generate
of your skin foam
11. 1.
ecological
and 2 The best
natural natural
recipe
3. All kinds
of public
5. Classic
presentation
4. Ingredients
totally natural
Milk of coconut,
sage & rosemary
18. Hard water form
salts producing
components that
pollute water.
It can be insolubles
Slow separating of changing to be
components. precipitated
components.
The soap used drag
It forms emulsions.
the rest of dirty
19. Is a style life and
take cares of the
planet.
Biodegradable Know the product
ingredients help to to learn about it
preserve the and how we can
environment use it.
20. Foam affect the sedimentation containing
impurities that slowly it separate this
components that cause pollution.
It’s produced for a chemistry reaction of a
polar side that can disolve in water and
another that catch impurities.
Actually, to take care of the water is so
difficult for us for the growth of people.
21. Developing
The preserve
products that
Our ideal. of
have natural
environment.
propieties
Good
Our company alternative to
Human
is named take care of
healthy and
“Jabones del environment
environment
Pacífico S.A. de and take care
healthy.
C.V.” of the people
skin.
22.
23.
24. To make an “Identity of product” and can do an
publicity company was needest the created of
many visual elements.
31. HOW TO ACHIEVE A GOOD PREFERENCE
ON OUR PRODUCT?
What used to take the public consumption of our
product?
32. FIRST HAVE TO KNOW THAT WE NEED A
STRATEGY..
As a good strategy will indicate the way to
following..
What is the approval and quality of our product to the
consumer. Causing a satisfaction in honor to his name.
33. Totake our product to the market,
we based on what most of the people
use to do daily .. like hearing the radio,
watching the tv, read flyers.
thats the way that we can let us know
34. In the commercial radio talking about our soap so as to hear the
slogan, feel that feeling of freshness Building on the consumer
want to try this product.
So to work the
consumer's
mind of what
the product.
SoaPure
the
Purity
made
soap.
Creating
and looking done in 2 languages , English and
preference Spanish in Mexico not only produce
but also outside the country.
35. In our Commercial spot showed the benefit not only consumers also the
environment.
With a lower price,
Using less foam
saving money
Getting a better
Preventing water skin care with
pollution natural products
for persuade the public and
reach a degree of belief in
the good quality of our
product.
36. TO ACHIEVE OUR HIGH CONSUMPTION .. AND
A SUCCESS OUR ADD BUSINESS:
QUALITY WATER CARE
PROTECTION
SAVE MONEY
ENVIRONMENT
SATISFACTION
43. Strenghts and weaknesses need to be determinated
in fuction of the competition.
44. Gathering information about the client.
Economic situation, level of knowladge about
the offered products and level of aspiration
and needs in relation with the offert.
45. MARKETING
For the publicity of our product we did use of
the TV & Radio
49. PHYLOSOPHY OF THE COMPANY
“Jabones del Pacífico S.A. de C.V.” is a
company for the sale and production of
organic soap “Soapure”.
Is a company of “Christian insipration”, and for
this reason that its company its direct to status
put for the Magistery of the Church its Social
doctriny.
The organic phylosophy of Soapure is inspirated
in the “Equilibrated Development” teached for
the Holy Magistery.
The relationships beetwen employeers and
direct its develop of a christian and human
way.
50. EMPRESARIAL ETHIC
So, our ethic is referent and the Magistery of
Holy Church.
The Creation of God is reflected of the power
of the Lord, the human was elected for his
administration and care, NOT FOR HIS
DESTRUCTION.
51. Development of
this project Strategies
and bases
Society in
the future
Methods During our
training, both
academically
and personally
52. we become
think about the To be socially
aware of the
consequences responsible
great harm
about
consequences
pollution.
To be more
Causing
realistic
In entire the To reflect about
environment our actions
