Dr cole 17_11-final

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  • Television is primarily
    Internet, like PP, affects all aspects of life
  • Dr cole 17_11-final

    1. 1. STATE OF THE MEDIASPHERE: NOVEMBER, 2010
    2. 2. JEFFREY COLE, PH.D. DIRECTOR, CENTER FOR THE DIGITAL FUTURE AT USC ANNENBERG SCHOOL
    3. 3. Surveying the digital future: the world internet project The impact of the internet, year ten report 2010 We are undertaking the study of the Internet that should have been conducted on television in the late 1940s “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
    4. 4. Countries and regions in World Internet Project United States Singapore Italy Sweden Japan Great Britain Poland Iran Australia Ecuador Hong Kong Canada New Zealand Colombia Israel Mainland China* Macao South Korea Germany Hungary Spain Chile Argentina Estonia Portugal Czech Republic Mexico France United Arab Emirates South Africa Switzerland “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
    5. 5. Schedules have almost disappeared The Old Way Newspapers: once a day Music: 12 songs every 18-24 months TV: on a guide “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
    6. 6. There are too many choices “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
    7. 7. All media will survive, but most will be smaller players in a digital era. “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
    8. 8. The Film Business Been shrinking for a long time DVDs not coming back Theaters overbuilt, many/most close or convert, become smaller but remain important. Day/date here Power: Those who create good content “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
    9. 9. Music Industry (or what’s left of it) What it takes to be #1 Digital will soon pass in revenue Digital only platform in 5 years Music becomes ancillary market to touring, merchandising, advertising Cloud new home Power: Everyone “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
    10. 10. Book “Publishing” Per capita sales pitiful for generation Amazon more revenue in digital “Books” we buy few and pay a lot Self-publishing, by choice, not necessity Power: Authors “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
    11. 11. Newspapers Teenage habit broken 30% is the line that changes everything Every time a newspaper reader dies… No newspaper towns Power: Global Players “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
    12. 12. The iPad: Transformational “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
    13. 13. Television Grows People watch on third screen First screen becomes better Escapes from the home Becomes our constant companion 2010: Co-viewing (not together) Power: Creators and viewers “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
    14. 14. New Trends Screen time explodes Film, music, books have advertising within Brand becomes even more important Three ways to support content Privacy concerns reach a peak Social networking: the real deal Learning curve steeper than action curve E-nuff already “Surveying the digital future” A project of The Center For The Digital Future, at USC Annenberg School, 2010
    15. 15. Contact Information Web: http:/digitalcenter.org E-mail: cole@digitalcenter.org Phone: (310) 235-4444

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