Assignment 5-2

1. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein
Kurzweil’s Blog Post!
“The Ubi ubiquitous computer is here?”!
!
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

2. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein
Speculative Concept!
Artificial Intelligence & Home Automation
!
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

3. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein
Ethnographic Research!
Extreme Users:!
Observe 20-30 years old people cooking for themselves
more than 4 times a week.
!
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

4. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein
Ethnographic Research!
Extreme Users:!
Confused & tired
!
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

5. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein
Ethnographic Research!
Extreme Users:!
Be interrupted by reading
recipes
!
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

6. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein
Ethnographic Research!
Extreme Users:!
Be interrupted by cellphone
!
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

7. Yao Wang | Embedded Media Design Fall 2014 | Professor Home Automation Tom Klinkowstein
Ethnographic Research!
Extreme Users:!
Cooking in a smoke-!
filled environment
!
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

8. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
!
Ethnographic Research!
Extreme Users:!
Feel busy!
Feel afraid to approach!
https://www.youtube.com/watch?v=-
riOeGOmkjE&feature=youtu.be
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

9. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Ethnographic Research!
Unmet Need 1:!
A system that would monitor air condition and food temperature.
Control the speed of the cooker hood and fire automatically.
!
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

10. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
!
Ethnographic Research!
Unmet Need 2:!
A service that can prevent people from being interrupted when
they are cooking.
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

11. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Interim Proposal!
Using the Artificial Intelligence technology, weighing scale,
air monitoring and temperature sensor to create a cooking
assistant system.
!
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

12. Home Automation
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Interim Proposal!
The system has the capability of Anti- disturb, cook guiding and
controlling the cookers.
!
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

13. Home Automation
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Interim Proposal!
Applications include an AI voice-operated device, a Cooking
Guide App and smart cookers.
!
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!

14. Home Automation
Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
Brand Name Development
!
Kurzweil’s Blog &!
Ethnographic Research!
Further Development Adjustment Brand Name
Ubiquitous
Connectivity
Cook
Automation
Monitor
Safe
Kitchen
Smart
Artificial Intelligence
Together
Guide
Company
Assistant
Condition
Focus
Control
Accommodate
Adjust
Conitor
CoMo
InCook
Cook Side
Coside
Ecook
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!
InCook

15. Home Automation Yao Wang | Embedded Media Design Fall 2014 | Professor Tom Klinkowstein
!
Brand Character Diagram
Persona Tone
Considerate
Reliable
Rational
Helpful
Technical
Incorporate
InCook
Language Purpose
Sell
Forward
Promote
Intelligent
Rigorous
Innovative
Concept | Ethnographic Research | Interim Proposal | Brand | Soundscape | Motion Identity | Mobile App!