Digital Apple Daily
Monetization
6 Dec 2013
The fundamental
To monetize we need
1. Audiences Reach
2. Contents
Apple Daily Digital Channels

•

Website

•

iPhone App

•

Android App

•

Mobile Site

•

Action News iPad App

Source: ...
Apple Daily reached 1.2 mil
online users everyday!

Desktop
626,819

Smartphone / Tablet
893,799

Digital Platform Users
1...
Top 10 Portals in HK (Ipsos)
49%

Yahoo HK
40%

Facebook
28%

google.com.hk
17%

hk.youtube.com
15%

Yahoo.com

14%

googl...
appledaily.com – Basic Figures

115,045,034

5,293,282

Total Monthly Page Views

Total Monthly Unique Users

8 min 59 sec...
Mobile phones are
revolutionizing the way we live
So, what do people do on
mobile?
Using search engine for information
Using email
Visiting social networking sites (e.g. Fa...
No. 1 Newspaper on Smart Device
893,799
Apple Daily
254,834

Oriental Daily News

185,513

Headline Daily
Ming Pao Daily
A...
Marketers forecast an increase in
spending on mobile (100%) and
online videos (86%)
100

Mobile
89

Social Media

10

86

...
Apple Daily iPhone App – Basic Figures

App Launch Date: Dec 2010
No. of Downloads (Jun, 2013)

Over 2,123,656

10,746,555...
Apple Daily Android App – Basic Figures

App Launch Date: Jul 2012
No. of Downloads (Jun, 2013)

Over 2,592,541

24,919,36...
Apple Daily iPad App – Basic Figures
App Launch Date: Apr 2011
No. of Downloads (Jun, 2013)

Over 753,417

2,260,000+
Aver...
Apple Daily Video News Trend
Video views more than tripled since our launch in 2011!
400,000,000
350,000,000
300,000,000
2...
We are more than just a news platform
亂噏24 (3Men Up)
• Launch Date: 11 Jul, 2013

• Air Time: Every Thu at 23:00
• Talk show style and comedyoriented video prog...
Video Programs
• High High人生
(Hi Hi Life)
Launched on 11 Jul, 2013

• 泰冲動
(Unseen Thailand)
Launched on Nov 2013
Apple Daily Deluxe (add)
• Launch date: 3 May, 2013
• Apple Daily Deluxe (add) is a
supplement booklet published
every Fri...
GREEN
• Launch date: May 10, 2013
• GREEN mini site is a
dedicated website aims to
provide readers with daily
worldwide ne...
nxTomo Animation

http://video.nxtomo.hk/
Game (HTML5)
Game (Apps)
人生罪惡 Life is Crime

Barcode Footballer

大話王 Liar’s Inn
How can we help our marketers
Rich Media Ad - Web

Page Collapse

Homepage Take Over

Video Background

Sync Banner
Video Ad – Web/Mobile

In stream (Max. 30 sec.)

End Tag Billboard
HTML5 - Mobile

Banner with Video

Banner with Gallery

Banner with Swipe
Feature

Banner with 360°
Product View
Advertorial – Web/Mobile

遊學資訊

• More Subtle Advertorial
Action News Video Advertorial

Blackberry

Mini Cooper

Hitachi

PCCW x Sony Xperia

Mekim

Sinomax
Sponsored contents – texts and video
What’s next?
Data Management System

Ad Serving System

Location Based
Advertisements

Advertisements
with users
preferences
Thank you
Upcoming SlideShare
Loading in …5
×

Ice dec06-02-mo

335 views

Published on

Published in: Technology, News & Politics
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
335
On SlideShare
0
From Embeds
0
Number of Embeds
60
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Ice dec06-02-mo

  1. 1. Digital Apple Daily Monetization 6 Dec 2013
  2. 2. The fundamental To monetize we need 1. Audiences Reach 2. Contents
  3. 3. Apple Daily Digital Channels • Website • iPhone App • Android App • Mobile Site • Action News iPad App Source: Alexa – Jul 2013
  4. 4. Apple Daily reached 1.2 mil online users everyday! Desktop 626,819 Smartphone / Tablet 893,799 Digital Platform Users 1,182,757 Source: Ipsos Media Atlas 12’Q2-13’Q1
  5. 5. Top 10 Portals in HK (Ipsos) 49% Yahoo HK 40% Facebook 28% google.com.hk 17% hk.youtube.com 15% Yahoo.com 14% google.com 11% Apple Daily 8% tvb.com msn.com.hk Discuss.com.hk 5% 5% Website visited yesterday Source: Ipsos Media Atlas 12’Q2-13’Q1
  6. 6. appledaily.com – Basic Figures 115,045,034 5,293,282 Total Monthly Page Views Total Monthly Unique Users 8 min 59 sec Time Spent per Unique User per Session Source : Nielsen SiteCensus, Jun 2013
  7. 7. Mobile phones are revolutionizing the way we live
  8. 8. So, what do people do on mobile? Using search engine for information Using email Visiting social networking sites (e.g. Facebook, MySpace, Xanga...) General browsing Reading news Watching video Watched news video Downloading files/ softwares(e.g. games/screensaver, music) Online games Online banking/investment Listening to live music Browsing and participating online forum Instant messenger Watching live TV Online purchase Listening to live radio Online booking of travel services Purchase in Group-Buy website Online auctions Accessing chatroom Blogging Source: Ipsos Media Atlas 12’Q2-13’Q1 Purposes access Internet
  9. 9. No. 1 Newspaper on Smart Device 893,799 Apple Daily 254,834 Oriental Daily News 185,513 Headline Daily Ming Pao Daily AM730 Sing Tao Daily The Sun Hong Kong Economic Journal 103,880 94,504 80,770 69,185 58,051 Hong Kong Economic Times 45,995 South China Morning Post 43,333 Metro Daily 38,417 34,438 The Standard Newspaper Titles read/Watched YDay - on Smartphone/Tablet Source: Ipsos Media Atlas 12’Q2-13’Q1
  10. 10. Marketers forecast an increase in spending on mobile (100%) and online videos (86%) 100 Mobile 89 Social Media 10 86 Online Videos 1 14 Increase No Change Decrease 14 Outdoor TV 73 7 Newspaper/Magazine 4 14 51 45 43 51 Advertising Spending Projection for the coming 3 years Source: HK2As Advertising Spending Projection 2013 Survey
  11. 11. Apple Daily iPhone App – Basic Figures App Launch Date: Dec 2010 No. of Downloads (Jun, 2013) Over 2,123,656 10,746,555 351,450 Average Daily Page Views Average Daily Unique Users 42 sec 10 min 51 Sec Average Page Duration Source : Nielsen SiteCensus, May 2013 Average User Session Duration
  12. 12. Apple Daily Android App – Basic Figures App Launch Date: Jul 2012 No. of Downloads (Jun, 2013) Over 2,592,541 24,919,365 515,861 Average Daily Page Views Average Daily Unique Users 38 sec 16 min 38 Sec Average Page Duration Average User Session Duration Source : Nielsen SiteCensus, May 2013
  13. 13. Apple Daily iPad App – Basic Figures App Launch Date: Apr 2011 No. of Downloads (Jun, 2013) Over 753,417 2,260,000+ Average Daily Page Views 74,000 Daily Unique Users Source : Nielsen SiteCensus, Jun 2013
  14. 14. Apple Daily Video News Trend Video views more than tripled since our launch in 2011! 400,000,000 350,000,000 300,000,000 250,000,000 200,000,000 150,000,000 100,000,000 50,000,000 Source : Apple Daily Internal Server Log, Jun 2013 (Inclusive of all platforms, Action News and Instant news) Jun-13 May-13 Apr-13 Mar-13 Feb-13 Jan-13 Dec-12 Nov-12 Oct-12 Sep-12 Aug-12 Jul-12 Jun-12 May-12 Apr-12 Mar-12 Feb-12 Jan-12 Dec-11 Nov-11 Oct-11 Sep-11 Aug-11 Jul-11 Jun-11 May-11 Apr-11 Mar-11 Feb-11 Jan-11 -
  15. 15. We are more than just a news platform
  16. 16. 亂噏24 (3Men Up) • Launch Date: 11 Jul, 2013 • Air Time: Every Thu at 23:00 • Talk show style and comedyoriented video program hosted by Jimmy Lai黎智英 (Director and Chairman of Next Media), Cai Lan蔡瀾 (famous food critic) and Ni Kuang倪匡 (famous novelist) http://hk.apple.nextmedia.com/live stream/channel/talk24
  17. 17. Video Programs • High High人生 (Hi Hi Life) Launched on 11 Jul, 2013 • 泰冲動 (Unseen Thailand) Launched on Nov 2013
  18. 18. Apple Daily Deluxe (add) • Launch date: 3 May, 2013 • Apple Daily Deluxe (add) is a supplement booklet published every Friday in Apple Daily (selected area) free of charge • add mini site provides full contents from add supplement booklet, as well as videos on brands’ news and trends, and making of on celebrities’ interviews http://add.appledaily.com
  19. 19. GREEN • Launch date: May 10, 2013 • GREEN mini site is a dedicated website aims to provide readers with daily worldwide news, videos and tips about green living and environmental protection relating to Leisure, Transport, Cuisine, Energy, Product Design, Corporations and Green issues http://green.appledaily.com
  20. 20. nxTomo Animation http://video.nxtomo.hk/
  21. 21. Game (HTML5)
  22. 22. Game (Apps) 人生罪惡 Life is Crime Barcode Footballer 大話王 Liar’s Inn
  23. 23. How can we help our marketers
  24. 24. Rich Media Ad - Web Page Collapse Homepage Take Over Video Background Sync Banner
  25. 25. Video Ad – Web/Mobile In stream (Max. 30 sec.) End Tag Billboard
  26. 26. HTML5 - Mobile Banner with Video Banner with Gallery Banner with Swipe Feature Banner with 360° Product View
  27. 27. Advertorial – Web/Mobile 遊學資訊 • More Subtle Advertorial
  28. 28. Action News Video Advertorial Blackberry Mini Cooper Hitachi PCCW x Sony Xperia Mekim Sinomax
  29. 29. Sponsored contents – texts and video
  30. 30. What’s next?
  31. 31. Data Management System Ad Serving System Location Based Advertisements Advertisements with users preferences
  32. 32. Thank you

×