Property of Yusuf Adam Akhoon

1. MUSIC MAGAZINE PROPOSAL
YUSUF ADAM AKHOON
LEYTON SIXTH FORM
AS MEDIA

2. MUSIC MAGAZINE TITLE
Metopia OR Nyctopia
Met- shortened form of metal (metallum Latin), this may be more apt than nyct-
Nyct- (originating from the Greek goddess of night, Nyx) from Latin Nycto- meaning night,
alludes to the occult and archaic, prevalent themes in metal. Appreciated by an educated
audience. Appeals to an audience who enjoys gothic metal or metal in general
-Opia meaning ‘place’ in ancient Greek, alludes to the idea of ‘utopia’, e.g. Night-
Utopia/Metal-Utopia.
YUSUF ADAM AKHOON
LEYTON SIXTH FORM
AS MEDIA

3. MUSIC MAGAZINE GENRE
Primarily Metal
Off-shoots of metal Gothic Metal in particular, as well as others such as emo, nu, industrial
and even punk.
YUSUF ADAM AKHOON
LEYTON SIXTH FORM
AS MEDIA

4. ARTISTS, CONTENTS AND WHAT MAKE MY
MUSIC MAGAZINE DIFFERENT.
Large Names such as Rammstein, Lamb of God, Iron Maiden, Metallica, Slipknot, also bands such as Linkin
Park as they are consider Nu metal, and mainstream thereby providing ample audience.
To attract a larger female demographic, Metal bands with female frontwoman will also be selected features.
Some examples bands include The Sins of Thy Beloved, Crucified Barbara, Elis, Flowing Tears and Sinergy.
Some Features & What Makes Metopia/Nyctopia different.
Electric Guitar / Bass Guitar / Drum techniques—how to play popular metal songs
Comic strips
Letters from fans
An article submitted by a fan, chosen by editor, and published
Forms of literature, e.g. each issue may have an influential (gothic?) poem, and how this may have influenced
music, or how the gothic movement influenced metal e.g. such as Iron Maiden's "Rime of the Ancient Mariner",
based on the Samuel Taylor Coleridge poem of the same name.
Buying allows you to claim a voucher code inside via email, which gives you a discount on iTunes on metal songs
with each issue
YUSUF ADAM AKHOON
LEYTON SIXTH FORM
AS MEDIA

5. DESIGN FEATURES
Archaic Lettering ‘Old English’ or ‘Algerian’, ‘Nyct/Nyct’ will be in this, ‘Opia/topia’
in plain lettering, likely ‘arial black’
Conversely, can have lettering like ‘Impact’ for example instead Met-. The masthead will
either be grey/red/black, all representing metal in their own way. The colour scheme will be
reminiscent to this.
YUSUF ADAM AKHOON
LEYTON SIXTH FORM
AS MEDIA

6. PUBLISHED BY
Future Publishers as they are a mainstream and international label, they publish magazines
such as Metalhammer so this company already has a tangible grasp on the target audience,
thereby benefitting sales for my magazine exponentially. By doing this, I can also make use of
the cross-media events hosted by similar genres of music magazines under the Future label.
YUSUF ADAM AKHOON
LEYTON SIXTH FORM
AS MEDIA

7. TARGET AUDIENCE
Adult audience, focused from 18-28, predominantly male due to fact that heavy metal is
considered ‘masculine’—I will attempt to lessen the gender division, e.g. 75% of the audience
are male, by focusing more on fashion, as well as adding a section exclusive to female lead
bands, this will bring a rise to female audience by at least 10-20% at least. an ABC1 audience,
as the magazine deals with high literature, live music, event, fashion, gaming, festivals,
literature, music, instruments.
YUSUF ADAM AKHOON
LEYTON SIXTH FORM
AS MEDIA