1. iPhone

2. Introduction
• Apple was founded on April 1, 1976
• About Apple
• "D: All Things Digital“
• Conceptualization of iPhone

3. Features of iPhone
• Multimedia Touch Flow
• Widescreen iPod
• Multimedia phone
• Yahoo mail
• Google Map information
• Sensors
• Build-in Battery
• 3 MP/5MP Camera
Flash
• Vedio recording.
• Bluetooth sharing.

4. Pricing
U.S.
• 3GS:$199 - 8 GB version , $299 - 16 GB version
• 4G: $500 - 16 GB version,$720 – 32 GB version
INDIA
• 3GS: 8GB - Rs. 27,000 ( $500 ), 16GB - Rs. 36,100
($825)
• 4G : 16GB - Rs. 46,600 ( $1035), 32GB – Rs.
60,000 ($1200).

5. Distribution Mechanism
INDIA
• All outlets of Airtel and Vodafone
• Independent retail chains
• Major distributors of Nokia

6. Promotion
INDIA
• Participating in major gadget exhibition
• Heavy advertisement.
• Having a small stall at every 5 star or 7 star
hotel.

7. iPhone Competitors
Samsung Galaxy
• Touchscreen display
• 16GB
• 3G
• 5MP Camera
• Anroid oprating system
• GPS
• Priced at Rs. 28,000

8. iPhone Competitors
• Nokia Express
• Touch screen
• GPS
• 3.2MP Camera
• Rs. 14,000

9. iPhone Competitors
HTC Touch
• Touch screen
• 3.2 MP Camera
• 288 MB RAM
• Video recordin

10. iPhone Competitors
Google Android
• Based on Google's
Android mobile OS
• Copy paste of text
• Send photos directly
• Touch interface

11. Buyer Behavior before Launch
INDIA
• Euphoria about the new phone
• Anxiety regarding the price
• Phone that work on fingure tip

12. Buyer Behavior after launch
INDIA
• Individual Perception for ‘Style Status’
• Dampener due to High Pricing
• No 3G launched
• Cannot send MMS, No FM
• No video recording

13. Segmentation
INDIA
• Businessman in age group 40 to 60
• Youth market- teens or twenties
• Young ladies in age group of 20 to 30.

14. Targeting
INDIA
• Target Market very niche
• “Status Symbol”
• Willing to pay for Quality and Style

15. Positioning
INDIA
• Premium segment product
• Price
• Status
• Style

16. Market Research
• Focuses on consumer research
• Targeting different age groups
• Surveys
• Feedback

17. SWOT ANALYSIS
• Strengths
• Innovative
• Compatible
• Ease to use
• Price
• Quality
• Brand awareness

18. SWOT ANALYSIS
• Weakness
• Image
• Price
• User interface
• Opportunities
• Expansion
• Upgradable
• Partnerships

19. SWOT ANALYSIS
• Threats
• Competition
• Pricing pressure
• Expansion problem in Asian
• markets

20. THANK YOU!!
Ankish jain