The document discusses strategies for integrating augmented reality, location-based technologies, mobile devices, and social networks into large events and city projects. It provides examples of projects from Chevy, Coca-Cola, Sony, and others that combined online and offline experiences through technologies like QR codes, augmented reality apps, and location-based messages. Contact information is given for Salvatore Iaconesi and Oriana Persico to learn more about their work developing multimedia and interactive technologies.
Master of Exhibit Design at La Sapienza University, Lesson 2
1. Lezione 2
GRANDI
EVENTI
processo – città - progetto
multimedia – interazione – tecnologie ubique
mobile devices – information visualization
natural interaction – social networks
SALVATORE IACONESI
ORIANA PERSICO
salvatore.iaconesi@artisopensource.net
oriana.persico@gmail.com
http://www.artisopensource.net
http://www.fakepress.it
4. Chevy at SXSW 2011
http://www.youtube.com/watch?v=h-lZXFk311c
5. Chevy at SXSW 2011
Complete integration between off-line e on-line
Location-based & Augmented Reality
Complete integration with social networks
Narratives among different media & channels
Partner with Gowalla
As soon as visitors arrive at airport they receive location based messages
QRCodes everywhere, attached to micro-sites and social networks
Chevy iReveal app: AR to see 3D models
21. Lezione 2
GRANDI
EVENTI
processo – città - progetto
multimedia – interazione – tecnologie ubique
mobile devices – information visualization
natural interaction – social networks
SALVATORE IACONESI
ORIANA PERSICO
salvatore.iaconesi@artisopensource.net
oriana.persico@gmail.com
http://www.artisopensource.net
http://www.fakepress.it
22. Prima di cominciare:
1) raccogliamo le email
2) chi vuole si prenda le slide della lezione 1
24. Chevy at SXSW 2011
http://www.youtube.com/watch?v=h-lZXFk311c
25. Chevy at SXSW 2011
Complete integration between off-line e on-line
Location-based & Augmented Reality
Complete integration with social networks
Narratives among different media & channels
Partner with Gowalla
As soon as visitors arrive at airport they receive location based messages
QRCodes everywhere, attached to micro-sites and social networks
Chevy iReveal app: AR to see 3D models