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ConceitosInterativos_05

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ConceitosInterativos_05

  1. 1. Conceitos InterativosAula 05Plinio Okamoto
  2. 2. Interactive Business Cards
  3. 3. Facas/Material Tecnologia Funcionalidade Formatos
  4. 4. Ver Video
  5. 5. Interactive Experiences
  6. 6. Global Growth in Mobile Barcode Usage Q2/2011Worldwide usage still on path of exponential growth, withQ2/2011 growing by 52.0% over Q1/2011, with daily scans Press Release 3GVision August, 2011coming from 136 different countries around the world
  7. 7. World’s First QR Code CoinThe Royal Dutch Mint have produced a limited edition ofQR Coded coins to commemorate the 100th anniversaryof the Mint in Utrecht. June 22, 2011 http://2d-code.co.uk/qr-code-coin/
  8. 8. World’s First QR Code Coin Multiple viewHidden feature: under the portrait of HM Queen Beatrix isa latent image, twist the coin in the light to read the letters. Ver Video http://www.q5g.nl/en/ontwerp
  9. 9. World’s First QR Code Film FestivalThe festival is organized in Korea only thruJuly 21-31 and will take place anywhere inthe world. Scanning one of the QR Codes willshow a short animation movie from YouTubeand there will be a choice of 14 different films. http://2d-code.co.uk/qr-code-film-festival/ http://www.q5g.nl/en/ontwerp
  10. 10. http://2d-code.co.uk/chocolate-qr-code-with-chopsticks/Chocolate QR CodeBoxed lunches are the norm for Korean school children and workerswhich is probably why Lock&Lock headquartered in Seoul seems tobe dominating the world wide market for airtight containers. Their Ver VideoYouTube channel has recently been updated with a video showing theconstruction of a QR Code made from candy. http://www.q5g.nl/en/ontwerp
  11. 11. QR Code Haircut Anyone?Lowe Thailand have created a great QRCode campaign for Unilever’s Clearshampoo. A team of people with QR Codedhaircuts walked around Bangkok encouragingpassers by to scan the QR Code. TV celebrityTerng Pradon was persuade to join thecampaign triggering a viral explosion with thecampaign reachinghttp://www.q5g.nl/en/ontwerp an estimated Thaiaudience of 10 million. The QR Code wasscannable and resolved to a specially createdmobile site. Ver Video
  12. 12. Cannes Lions 2011:GP de Design para The Cosmopolitan of Las VegasA missão era criar uma experiência única para uma marcade luxo, e dar ao edifício do hotel personalidade própria.As paredes, elevadores e colunas se transformaram emdisplays, com arte viva, unindo a arquitetura do lugar comtecnologia digital. http://www.d-kitchen.com/work/digital-experience
  13. 13. Cannes Lions 2011:GP de Design para The Cosmopolitan of Las Vegas http://www.d-kitchen.com/work/digital-experience
  14. 14. Ver SiteCannes Lions 2011: Ver CaseGP de Design para The Cosmopolitan of Las Vegas http://www.d-kitchen.com/work/digital-experience
  15. 15. Cannes Lions 2011:Loneliness of Autism
  16. 16. Cannes Lions 2011: Ver CaseLoneliness of Autism http://www.d-kitchen.com/work/digital-experience
  17. 17. Cannes Lions 2011:Interactive Coal Gate – BBDO Proximity
  18. 18. Wall of FameDigital + OOH Campaign Ver Site
  19. 19. Wall of FameDigital + OOH Campaign Ver Case
  20. 20. Converse THE CANVAS EXPERIMENT Ver Case
  21. 21. SAP BIT.CODE – Digital Design SensationSAP commissioned the Leipzig-based artist Julius Popp to create aninstallation – part monumental sliding puzzle and part mechanical display.The installation uses SAP software to identify and filter relevant key wordsfrom internet news sites in real-time. Thus Business Software from Walldorfbecame an integral part of a work of art. Ver Case
  22. 22. AUDI – Augmented Reality Calendar Ver Case
  23. 23. AXA – Interactive Print Ad Ver Case
  24. 24. Conceitos InterativosAula 05Plinio Okamoto

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