company preso 441

1. Consulting
Proposal
By Mingda Liu(mdliu)

2. Problem
People want to see live action
superhero movies with
convincing CGI/VFX.
QUICK TIP
Try right clicking on a photo and
using "Replace Image" to show
your own photo.

3. Product

4. Persona:
Mary ● 17 year old high school
student
● Comic book nerd
● Grew up wanting to see
her favorite superhero
/villain on big screen

5. Financial Info
U.S Box Office Worldwide Box Office Average
$7.022
Billion
$17.98
Billion
$0.856
Billion

6. Financial Info

7. Financial Info

8. Business Model
1
Movies
2
Spin-off TV series/
Live Action
3
Animation
4
Merchandising

9. History
1993
Founded,
known as
Marvel Film

10. History
1993
Founded,
known as
Marvel Film
1996
Parent
Organization
filed
Bankruptcy

11. History
1993
Founded,
known as
Marvel Film
1996
Parent
Organization
filed
Bankruptcy
1998
First
licensed film
Blade was
released.

12. The Architect: David Maisel

13. History
1993
Founded,
known as
Marvel Film
1996
Parent
Organization
filed
Bankruptcy
1998
First
licensed film
Blade was
released.
2005
Gambled to
take back the
movie rights
of 10
characters

14. Key Events in History
1993
Founded,
known as
Marvel Film
1996
Parent
Organization
filed
Bankruptcy
1998
First
licensed film
Blade was
released.
2005
Gambled to
take back the
movie rights
of 10
characters
2008
All in on Iron
Man

15. Key Events in History
1993
Founded,
known as
Marvel Film
1996
Parent
Organization
filed
Bankruptcy
1998
First
licensed film
Blade was
released.
2005
Gambled to
take back the
movie rights
of 10
characters
2008
All in on Iron
Man
2009
Walt Disney
acquisition

16. Secret Sauce?
Kevin Feige and his Marvel
Cinematic Universe

17. Astro 101

18. What’s in the Success formula?
● Continuous
Storyline
● Crossover
● Light-hearted

19. At the core
● Tell great stories
● Create great characters
● Able to utilize their
second-tier characters

20. Competition
Rotten Tomato Metacritic(out of 100)
Marvel’s MCU 68.2
DC’s DCEU 52.5
IMDB(out of 10) CinemaScore
Marvel’s MCU 7.47 90%+ in A range
DC’s DCEU 6.82 Half in B range
Critics Review(Average)
Audience Score(Average)

21. Moral of the Story
● Patience
● Don’t jump on the bandwagon
without good planning
● Virtuous circle

22. Prediction
● Success
● Not without challenges

23. References
https://www.bbc.com/news/entertainment-arts-32379661
https://www.vox.com/culture/2018/4/23/17224988/avengers-infinity-war-marvel-cinematic-universe-mcu-explained
https://en.wikipedia.org/wiki/Marvel_Studios
https://screencrush.com/marvel-bankruptcy-billions/
https://www.lib.umich.edu/database/statista
https://www.youtube.com/watch?v=4qv0TQrwrwQ
https://www.rottentomatoes.com/
https://www.cinemascore.com/
https://www.metacritic.com/
https://www.imdb.com/list/ls066946827/
https://www.imdb.com/list/ls027054585/