Designing for iPad

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Pek Pongpaet

A presentation on Designing for the iPad by Pek Pongpaet for the WindyCity Go Conference

Design

Outline
1.Intro
2.Statistics
3.The Talk
4.Quick & Dirty Wireframing

@pekpongpaet
VP of Product, SpotOn Inc,
Founder of ShelfLuv

“Design is the application of intent -
the opposite of happenstance,
and an antidote to accident.”

- Robert L. Peters

Best Entertainment App
iPadDevCamp Hackathon
Chicago, May 2010

28 days to sell
1 Million iPads
http://www.businessinsider.com/apple-2-million-ipad-sales-in-context-2010-5

Massive Adoption

http://www.ﬂickr.com/photos/kominyetska/4524717824/

“...the iPad had cannibalized sales
from laptop PCs, especially
netbooks, by as much as 50%.”
-Brian Dunn, CEO Best Buy

http://online.wsj.com/article/SB10001424052748703376504575491533125103528.html

Who’s Buying?

http://www.ﬂickr.com/photos/kylewith/4494321564/

iPad Users by Gender
Male Female

70

52.5

35

17.5

0
iPad

http://ymobileblog.com/blog/2010/05/06/apple-ipad-user-analysis/

Other Statistics

• 58.0% have bachelor’s degrees or higher
• 44.3% with household income > $100,000
• 48.7% own iPod touches
• 43.0% own iPhones
• 27.2% own Blackberry devices
http://designtaxi.com/news/31438/AdColony-Releases-iPad-User-Survey-Demographics/

New Design Considerations
for New Type of Device

Less on the run

http://www.ﬂickr.com/photos/wien/4785433512

http://www.ﬂickr.com/photos/caribb/1415206174/

3rd Display

http://www.ﬂickr.com/photos/48126477@N05/4861917488/

Mockups

http://www.ﬂickr.com/photos/pixelhalunke/4691112187/

People wanted to touch it
(even the mockup)

Eye Candy
http://www.ﬂickr.com/photos/stillmemory/438601340

Add Physicality and
Heightened Realism
Whenever possible, add a realistic, physical dimension
to your application. The more true to life your
application looks and behaves, the easier it is for people
to understand how it works and the more they enjoy
using it.

- iPad Human Interface Guidelines

Delight People with
Stunning Graphics
One way to increase the perceived value of your
application is to replicate the look of high-quality or
precious materials. [ ex. leather, metal, wood]

- iPad Human Interface Guidelines

Trim AFTER Shadow to
show taper

shadows on
stitches lighting for
added realism

Minimize Fatigue

http://www.ﬂickr.com/photos/26112504@N05/3031027248/

Original Design
impossible
to reach
without
lifting hand

Hands Need to Move to Reach Far

Lunascape browser

Controls on the bottom

Naming Your Baby

http://www.ﬂickr.com/photos/jinglejammer/2239434419/

Short & Sweet

http://www.ﬂickr.com/photos/edp-pics/4530170352/

Wireframes
Quick & Dirty

http://www.ﬂickr.com/photos/pixelhalunke/4691112187/

“Design is not just what it
looks like and feels like.
Design is how it works.”

- Steve Jobs

What's hot

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Imagining the physical web

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Midway through a project, a client of ours recently said "One thing I'm learning is that it's ok to give up on the desktop experience once it stops making sense". This wasn't an isolated incident. In fact, i'm beginning to think desktop web sites stopped making sense quite a while ago. We've just had nothing viable to replace them with. Mobile apps have given us a glimpse, but I think they're merely a glimpse into something bigger. Mobile isn't merely a new stage in the evolution of the web, it's not even merely a new context, it's the very early stages of an entirely new system. A system that has already started to shape our environment, affect the way we live, how we choose to connect with others, and how we're able to spend our time. A system that is also slowly unravelling our assumptions and causing us to question the very reason we build web sites, why people visit them, and where the true value of the web actually lies. Presented by Stephanie Rieger at Breaking Development in Orlando, Florida on April 17, 2012.

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Slides from my 1 hour class on February 26th at Google Campus in London during the 'Best of GA' event. ABSTRACT The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.

Best of GA: Designing For Multiple Devices - Google Campus, 26 Feb 2013

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Slides from my class on January 14 at General Assembly in London about designing for multiple devices. ABSTRACT The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.

Designing for multiple devices - GA London, 14 Jan 2013

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Slides from my class on March 6th at GA in New York. ABSTRACT The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.

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Why You Should Make Mobile Your Career | Clark College

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Slides from my class on October 8th 2012 at General Assembly in New York about designing for multiple devices. ABSTRACT The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.

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Slides from my class on the 4th of March at General Assembly in London. ABSTRACT The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.

Designing For Multiple Devices - GA London, 04 Mar 2013

Anna Dahlström

Slides from my class on October 1st 2012 at General Assembly London about designing for multiple devices. ABSTRACT The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.

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Slides from my class on May 28 2012 at General Assembly London on designing for multiple devices. ABSTRACT The rise in mobiles and tablets have changed the way we consume and interact with content, but also the way we design and what we base our design approach on. This class will teach you about the shift in user expectations, behaviour- and consumption patterns and what that means for designing products that will be used on multiple devices. Coming out of it you'll be equipped with guiding principles and tools to tackle the multiple device jungle.

GA London - Designing for multiple devices, 28may2012

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Slides from my part 2 class of Designing for multiple devices run at General Assembly in London on the 18th of March 2013. ABSTRACT In Fundamentals for Designing for Multiple Devices, we covered the basics of responsive design and mobile apps (for both Android & iOS). We also looked at how user expectations have shifted behaviour, how consumption patterns have changed and what that has meant for designing products that will be used on multiple devices. This follow-on session will take outset in the guiding principles covered in the previous class and take a closer look at: - common challenges faced when designing for multiple devices and how to address them - content strategy and hierarchy across devices - navigation patterns for responsive design - app structures and navigation patterns - how to test both responsive sites and apps

Part 2: Designing For Multiple Devices - GA London, 18 Mar 2013

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What's hot (15)

Live streaming: Designing For Multiple Devices - GA, New York, 14 March 2013

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Designing for multiple devices - GA London, 14 Jan 2013

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Designing for iPad

1. DESIGNING FOR iPad Pek Pongpaet WindyCityGo, April 9, 2011

2. Outline 1.Intro 2.Statistics 3.The Talk 4.Quick & Dirty Wireframing

3. Pek

4. @pekpongpaet VP of Product, SpotOn Inc, Founder of ShelfLuv

8. 6 Mortal Kombat Games

9. “Design is the application of intent - the opposite of happenstance, and an antidote to accident.” - Robert L. Peters

10. The Story of ...

11.

12.

13. 2 Dudes

14. No iPad Experience

15. < 6 Hours

16.

17. Best Entertainment App iPadDevCamp Hackathon Chicago, May 2010

18. The iPad

19. Statistics

20. 15M iPads sold - Apple, Jan 2011

21. 75,000 iPad apps - Apple, Mar 2011

22. 2 Almost years to sell 1Million iPods

23. 74 days to sell 1 Million iPhones

24. 28 days to sell 1 Million iPads http://www.businessinsider.com/apple-2-million-ipad-sales-in-context-2010-5

25. Massive Adoption http://www.ﬂickr.com/photos/kominyetska/4524717824/

26. “...the iPad had cannibalized sales from laptop PCs, especially netbooks, by as much as 50%.” -Brian Dunn, CEO Best Buy http://online.wsj.com/article/SB10001424052748703376504575491533125103528.html

27. Who’s Buying? http://www.ﬂickr.com/photos/kylewith/4494321564/

28. iPad Users by Gender Male Female 70 52.5 35 17.5 0 iPad http://ymobileblog.com/blog/2010/05/06/apple-ipad-user-analysis/

29. Other Statistics • 58.0% have bachelor’s degrees or higher • 44.3% with household income > $100,000 • 48.7% own iPod touches • 43.0% own iPhones • 27.2% own Blackberry devices http://designtaxi.com/news/31438/AdColony-Releases-iPad-User-Survey-Demographics/

30. Just a Giant iPhone?

31. Laptop with no Keyboard?

32. 3rd Category of Device

33. “But it can just run my iphone apps”

34.

35.

36. New Design Considerations for New Type of Device

37. More Surface Area

38.

39.

40. Less on the run http://www.ﬂickr.com/photos/wien/4785433512

41.

42. More on the couch

43. http://www.ﬂickr.com/photos/caribb/1415206174/

44. 3rd Display http://www.ﬂickr.com/photos/48126477@N05/4861917488/

45. mostly a consumption device

46. Mockups http://www.ﬂickr.com/photos/pixelhalunke/4691112187/

47. Photos is your friend

48. Lighting

49. Original Version Too Dark on the iPad

50. New Version Just Right on the iPad

51. No More Mouse

52. Goodbye Hovers

53. No more tooltips

54. Direct Manipulation

55.

56. Earlier version had navigation buttons

57. new version: just swipe

58. Make it Tactile

59. People wanted to touch it (even the mockup)

60.

61. Handle Different Orientations

62.

63.

64. Eye Candy http://www.ﬂickr.com/photos/stillmemory/438601340

65. Bland & Functional

66.

67.

68. Hot & Spicy

69. Add Physicality and Heightened Realism Whenever possible, add a realistic, physical dimension to your application. The more true to life your application looks and behaves, the easier it is for people to understand how it works and the more they enjoy using it. - iPad Human Interface Guidelines

70.

71.

72.

73. Delight People with Stunning Graphics One way to increase the perceived value of your application is to replicate the look of high-quality or precious materials. [ ex. leather, metal, wood] - iPad Human Interface Guidelines

74.

75.

76.

77. The Devil’s in the Details

78. BEFORE

79. Trim AFTER Shadow to show taper shadows on stitches lighting for added realism

80. Original Bookmark Flat

81. New Bookmark Pops Out More

82. Ergonomics

83. Pixel Size

84. width of ﬁnger

85. 10x10 pixels not usable