2009 Georgia Social Media Engagement Scorecard
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Wunderkind Public Relations takes a detailed look at the social media engagement of Georgia's top 25 public and top 25 private companies.
![Methodology Some of the biggest brands are based in Georgia. These companies are trendsetters, with many seeking to learn from their successes and failures. Is Social Media one of the areas of expertise for the State’s top 25 public and top 25 private companies? Should we follow their lead? We took a look at 5 of the most popular tools and services and developed the Social Media Engagement (SME) Scorecard (1 – 5, higher the better). How does each company rank? Who are the standouts and what is the most popular service? ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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2009 Georgia Social Media Engagement Scorecard
- 1. Georgia’s Top 50 Companies First Annual Social Media Engagement Scorecard Presented by Wunderkind Public Relations January 2010
- 3. 33 B2B, 17 B2C
- 4. Evaluate based on corporate and executive usage of 5 tools/services
- 5. LinkedIn
- 6. Facebook
- 7. Twitter
- 8. Blog
- 9. YouTubeWunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
- 10. By the Numbers Company Blog Twitter You Tube LinkedIn Facebook Yes No Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
- 11. D- Georgia’s Social Media Engagement Score Looks like after school activities will be on hold… Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
- 12. Public Company Standouts Most Popular Tool / Service: AGCO Corp. LinkedIn @ 100% Followed by Twitter @ 44% Company Blog Least Used @ 20% The Coca-Cola Company Delta Air Lines CEOs Engaged in Social Media NCR 16% All on LinkedIn (Does that Count?) Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
- 13. Public Company – Usage Details 36% 16% 8% Have an Active Corporate YouTube Channel CEOs on LinkedIn but no other engagement 75% B2B Have a Blog B2C Companies with an Active Twitter Account Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
- 14. Private Company Standouts Most Popular Tool / Service: Golder Associates LinkedIn @ 92% Followed by Facebook @ 48% Company Blog Least Used @ 8% Hooters of America Inc. Infor Global Solutions CEOs Engaged in Social Media Southwire Co. 32% All on LinkedIn 1 participated in a blog Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
- 15. Private Company – Usage Details 36% 0% 20% Have an Active Corporate Twitter Account CEOs with Facebook or Twitter Account 100% B2B Utilize Twitter B2C Companies with Active Facebook, Twitter and LinkedIn Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
- 16. Missing an Opportunity Companies are not taking advantage of social media Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
- 17. 1 All alone, this company is not engaged This could be an intentional business decision Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
- 18. Who Uses What? 7 Some companies use more than one channel Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
- 19. Most companies broadcasting their messages; where’s the conversation? Social Media is a two-way street Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
- 20. Social Media Engagement Score A = 5 B C Mary Hayes Weier Sidney Hill D Jessica Tsai F Mary Hayes Weier Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
- 21. 24% CEOs who have a LinkedIn profile Should CEOs be more engaged? Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
- 23. In an age where research is at everyone’s fingertips and buying decisions can be made without ever meeting in person, can a company afford to not be engaged?
- 24. Social media is not a one-size-fits-all concept and its use and best practices are different for each company. Identify and use the tools and services that best meets your need. Do not feel compelled to sign up for every service. Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660
- 25. Wunderkind Public Relations Web: www.wunderkindpr.com Blog: www.wunderkindpr.com/blog Email: info@wunderkindpr.com Twitter: @wunderkindpr Phone: 404.601.3660 Wunderkind Public Relations - info@wunderkindpr.com - @wunderkindpr - 404.601.3660