1. Social Media Scorecard April 10, 2012
Facebook Facebook FB % Twitter Fans, Twitter Fans, Twitter % Total Fans, Total Fans,
Industry/Company % Change
Fans, 4/3 Fans, 4/10 Change 4/3 4/10 Change 4/3 4/10
Airlines 3,694,524 3,717,566 0.6% 3,823,066 3,829,617 0.2% 7,517,590 7,547,183 0.4%
American Airlines 275,428 277,069 0.6% 349,054 351,842 0.8% 624,482 628,911 0.7%
Delta 303,132 304,214 0.4% 310,172 311,925 0.6% 613,304 616,139 0.5%
JetBlue 583,524 585,774 0.4% 1,672,036 1,672,016 0.0% 2,255,560 2,257,790 0.1%
Southwest 2,159,066 2,175,556 0.8% 1,283,086 1,284,245 0.1% 3,442,152 3,459,801 0.5%
United Airlines 340,896 342,184 0.4% 6,314 6,517 3.2% 347,210 348,701 0.4%
US Airways 32,478 32,769 0.9% 202,404 203,072 0.3% 234,882 235,841 0.4%
TOTAL 3,694,524 3,717,566 0.6% 3,823,066 3,829,617 0.2% 7,517,590 7,547,183 0.4%
Footwear/Athletic Apparel 55,586,924 55,842,412 0.5% 752,456 779,424 3.6% 56,339,380 56,621,836 0.5%
Adidas 13,602,227 13,662,152 0.4% 217,816 222,651 2.2% 13,820,043 13,884,803 0.5%
Converse 24,036,318 24,064,764 0.1% 54,701 56,224 2.8% 24,091,019 24,120,988 0.1%
DC Shoes 8,348,960 8,436,955 1.1% 96,033 97,849 1.9% 8,444,993 8,534,804 1.1%
Nike 8,626,685 8,687,380 0.7% 328,124 346,234 5.5% 8,954,809 9,033,614 0.9%
Reebok 972,734 991,161 1.9% 55,782 56,466 1.2% 1,028,516 1,047,627 1.9%
TOTAL 55,586,924 55,842,412 0.5% 752,456 779,424 3.6% 56,339,380 56,621,836 0.5%
Comics 4,333,859 4,364,673 0.7% 372,237 377,522 1.4% 4,706,096 4,742,195 0.8%
DC Comics 610,081 612,411 0.4% 110,017 111,422 1.3% 720,098 723,833 0.5%
Marvel Comics 3,723,778 3,752,262 0.8% 262,220 266,100 1.5% 3,985,998 4,018,362 0.8%
TOTAL 4,333,859 4,364,673 0.7% 372,237 377,522 1.4% 4,706,096 4,742,195 0.8%
Fast Food 45,927,552 46,138,436 0.5% 1,108,138 1,142,811 3.1% 47,035,690 47,281,247 0.5%
Burger King 4,783,022 4,807,854 0.5% 49,020 49,735 1.5% 4,832,042 4,857,589 0.5%
McDonald's 18,454,549 18,551,669 0.5% 392,910 413,074 5.1% 18,847,459 18,964,743 0.6%
Subway 11,996,695 12,052,876 0.5% 426,048 438,030 2.8% 12,422,743 12,490,906 0.5%
Taco Bell 8,486,600 8,496,105 0.1% 173,480 174,943 0.8% 8,660,080 8,671,048 0.1%
Wendy's 2,206,686 2,229,932 1.1% 66,680 67,029 0.5% 2,273,366 2,296,961 1.0%
TOTAL 45,927,552 46,138,436 0.5% 1,108,138 1,142,811 3.1% 47,035,690 47,281,247 0.5%
Beverages 103,569,365 103,853,167 0.3% 2,045,902 2,057,370 0.6% 105,615,267 105,910,537 0.3%
Coca-Cola 40,989,058 41,087,674 0.2% 515,139 518,122 0.6% 41,504,197 41,605,796 0.2%
Dr. Pepper 11,725,089 11,756,870 0.3% 93,349 93,707 0.4% 11,818,438 11,850,577 0.3%
Monster Energy 15,233,061 15,277,636 0.3% 212,919 218,453 2.6% 15,445,980 15,496,089 0.3%
Pepsi 7,948,269 7,997,886 0.6% 634,432 633,945 -0.1% 8,582,701 8,631,831 0.6%
Red Bull 27,673,888 27,733,101 0.2% 590,063 593,143 0.5% 28,263,951 28,326,244 0.2%
TOTAL 103,569,365 103,853,167 0.3% 2,045,902 2,057,370 0.6% 105,615,267 105,910,537 0.3%
Celebrities (Top 5) 254,814,242 255,321,663 0.2% 64,151,139 65,314,272 1.8% 318,965,381 320,635,935 0.5%
Eminem 55,319,375 55,418,578 0.2% 10,025,651 10,140,023 1.1% 65,345,026 65,558,601 0.3%
Lady Gaga 49,735,701 49,826,855 0.2% 22,091,047 22,510,128 1.9% 71,826,748 72,336,983 0.7%
Michael Jackson 47,120,298 47,207,896 0.2% 659,034 663,894 0.7% 47,779,332 47,871,790 0.2%
Rihanna 54,098,746 54,212,716 0.2% 16,123,461 16,621,102 3.1% 70,222,207 70,833,818 0.9%
Shakira 48,540,123 48,655,618 0.2% 15,251,946 15,379,125 0.8% 63,792,069 64,034,743 0.4%
TOTAL 254,814,242 255,321,663 0.2% 64,151,139 65,314,272 1.8% 318,965,381 320,635,935 0.5%
Favorite Foods 85,858,657 86,183,114 0.4% 81,615 82,948 1.6% 85,940,272 86,266,062 0.4%
Oreo 25,639,920 25,706,256 0.3% 39,437 39,582 0.4% 25,679,357 25,745,838 0.3%
Pringles 18,774,659 18,931,033 0.8% 10,132 10,976 8.3% 18,784,791 18,942,009 0.8%
Reese's 9,119,047 9,125,394 0.1% 30,097 30,390 9,149,144 9,155,784 0.1%
Skittles 21,525,516 21,577,093 0.2% 987 1,013 2.6% 21,526,503 21,578,106 0.2%
Starburst 10,799,515 10,843,338 0.4% 962 987 2.6% 10,800,477 10,844,325 0.4%
TOTAL 85,858,657 86,183,114 0.4% 81,615 82,948 1.6% 85,940,272 86,266,062 0.4%
Hospitality (Loyalty Programs) 320,678 321,260 0.2% - - 320,678 321,260 0.2%
Marriott Rewards 224,246 224,273 0.0% na na 224,246 224,273 0.0%
Starwood Preferred Guest 96,432 96,987 0.6% na na 96,432 96,987 0.6%
TOTAL 320,678 321,260 0.2% - - 0.0% 320,678 321,260 0.2%
Gaming 43,895,907 44,049,362 0.3% 1,921,356 1,933,663 0.6% 45,817,263 45,983,025 0.4%
Nintendo 22,195,320 22,257,533 0.3% 205,959 208,105 1.0% 22,401,279 22,465,638 0.3%
Playstation 5,018,536 5,035,088 0.3% 1,253,780 1,258,326 0.4% 6,272,316 6,293,414 0.3%
X-Box 16,682,051 16,756,741 0.4% 461,617 467,232 1.2% 17,143,668 17,223,973 0.5%
TOTAL 43,895,907 44,049,362 0.3% 1,921,356 1,933,663 0.6% 45,817,263 45,983,025 0.4%
TOTAL 598,001,708 599,791,653 0.3% 74,255,909 75,517,627 1.7% 672,257,617 675,309,280 0.5%
Prepared by Awareness, Inc. All Rights Reserved ©2012