Pre Engineered Building Manufacturers Hyderabad.pptx
'Advanced' Link Building
1. ‘Advanced’ link building
@portentint #portentu for questions
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copyright 2011 Portent, Inc. conversationmarketing.com
Thursday, March 29, 12
50. Hi Ian,
You link to my site. Thanks! But the link, which is
on /blahfoo.html of your site, points at /
fooblah.php of my site. It’s a broken link. Yikes!
That can hurt your ability to rank in Google and
Bing search results. You can fix it by changing the
link to blah.php.
Thanks,
Jane Doe
Thursday, March 29, 12
99. Q&A time
portent.co/links-adv
@portentint
#portentu
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
Thursday, March 29, 12
100. Next webinar
PPC for cheapskates
Thursday, 4/26
11 AM Pacific
http://portent.co/HmlQ86
@portentint
#portentu
portent.com
copyright 2011 Portent, Inc. conversationmarketing.com
Thursday, March 29, 12
Editor's Notes
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That’s me. Of course, the picture is SO OLD that the film it’s on – yes, photos used to be on film. And I’d love to tell you I’m out in front, but the truth is, I think I’m trying to catch up with all the people fading into the distance. Anyway I raced bikes. That's bicycles. I sucked. But it was fun. \n
At that point, most racers used these tires called sew-ups or tubulars. They're still around today, but less popular. These tires have the tube sewn inside the tire. They're literally glued onto your wheels, and the wheels are super-light and super-responsive because they didn't have to have any of the hardware to hold a tire and tube in place.\n
Tubulars are for advanced riders. And, if you're gonna use 'em, you'd better know how to glue them on. Glue ain't glamorous. But if you improperly glue a tubular on to a wheel, this is what happens:\n
Or this. Not so advanced.\n
If you’re wondering what’s going through someone’s head as their tire rolls off and they start a graceful, lazy flip over their handlebars onto either 10-grit asphalt or dirt or nice, splintery wood, well\n
The loose translation is this:\n\nBut no one’s advanced when they’re on their ass, their shorts ripped off and a case of road rash that’s going to take 3 months to heal.\n
In SEO, log files are like glue. If you want to get fast and win the race that is SEO, you need to know your way around log files. Log files show you the details nothing else can. Not Google Analytics, not WebTrends, not Urchin, not Sawmill. \n\nSo, if you want to avoid those ass-on-asphalt moments, you want to learn to look through the log files.\n
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With links, the cushions are five areas:\n
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With links, the cushions are five areas:\n
With links, the cushions are five areas:\n
With links, the cushions are five areas:\n
With links, the cushions are five areas:\n
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With links, the cushions are five areas:\n
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With links, the cushions are five areas:\n
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You need a list of bots – the little software gadgets that search engines send to your site.\n
You need a list of bots – the little software gadgets that search engines send to your site.\n
You need a list of bots – the little software gadgets that search engines send to your site.\n
You need a list of bots – the little software gadgets that search engines send to your site.\n
You need a list of bots – the little software gadgets that search engines send to your site.\n
You need a list of bots – the little software gadgets that search engines send to your site.\n
You need a list of bots – the little software gadgets that search engines send to your site.\n
You need a list of bots – the little software gadgets that search engines send to your site.\n
You need a list of bots – the little software gadgets that search engines send to your site.\n
You need a list of bots – the little software gadgets that search engines send to your site.\n
You need a list of bots – the little software gadgets that search engines send to your site.\n
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You need a list of bots – the little software gadgets that search engines send to your site.\n
Fantomaster!!!!\n
First, get the log file. *Don't tell me you can't get the log file. Are you advanced or not?!\n
* Your IT guy says you can't have it because it's too big, a security problem, etc.? Help him solve the problem. But get the log file. Here’s how I do it. I’m even using my own book - $20 of Shield-reenactment goodness on Amazon, by the way. By the way, I’ve decided to coin a new phrase: IT’S DUMMIES BOOK TIME. I think it’ll beat WINNING in no time at all.\n
You get this hideous collection of gobbledygook. But it’s juicy gobbledygook. You find no end of nerdgasmically cool information in there.\n
OK, now I'll jump to links. Easiest way to build links? Find the ones you have, but are broken. \n\nFor this, you generate a separate report that shows 404 errors – page not found – but only where the referrer (the page someone came from) is another domain. Also, I usually filter OUT the bots for this.\n\nGWT only helps with this a little. They miss a LOT.\n
OK, now I'll jump to links. Easiest way to build links? Find the ones you have, but are broken. \n\nFor this, you generate a separate report that shows 404 errors – page not found – but only where the referrer (the page someone came from) is another domain. Also, I usually filter OUT the bots for this.\n\nGWT only helps with this a little. They miss a LOT.\n
So, I take my other script, which runs a report based on busted links, collecting the referrers and such. I pull that into Excel and again set up a filter:\n
So, I take my other script, which runs a report based on busted links, collecting the referrers and such. I pull that into Excel and again set up a filter:\n
Since I still for some reason think .edu links are worth more, I'll start by checking for those:\n\nHoly crap. I've got a great .edu link that's broken?!! I'll build some content there and get a great link in a few minutes.\n
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Oh, and by the way - that link didn't show up in Google or Bing webmaster tools.\n
You need to make this crap work, and it's all in the details.\n
You need to make this crap work, and it's all in the details.\n
You need to make this crap work, and it's all in the details.\n
You need to make this crap work, and it's all in the details.\n
You need to make this crap work, and it's all in the details.\n
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You need to make this crap work, and it's all in the details.\n
You need to make this crap work, and it's all in the details.\n
You need to make this crap work, and it's all in the details.\n
You need to make this crap work, and it's all in the details.\n
You need to make this crap work, and it's all in the details.\n
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You need to make this crap work, and it's all in the details.\n
You need to make this crap work, and it's all in the details.\n
You need to make this crap work, and it's all in the details.\n
You need to make this crap work, and it's all in the details.\n
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You need to make this crap work, and it's all in the details.\n
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You need to make this crap work, and it's all in the details.\n