Week 2 Biz Models and Metrics

332 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
332
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Week 2 Biz Models and Metrics

  1. 1. TetuanBValleyStartup School 7: Fall2012 WEEK 2 business models & metrics “quite an experience to live in fear isn’t it? That’s what it is to be a slave” Tetuan Valley, OCTOber 2012
  2. 2. #startspain
  3. 3. 22/10/12  
  4. 4. business-planology 101 #StartSpain
  5. 5. m   Your business plan now #StartSpain
  6. 6. #StartSpainWild top-downguesstimations
  7. 7. #StartSpainUnbeareably boring prose
  8. 8. #StartSpain Unjustified narcissism
  9. 9. #StartSpainm   lies, lies, lies
  10. 10. #StartSpainm  
  11. 11. 22/10/12  
  12. 12. #StartSpain So what do investorslook for at your stage?
  13. 13. #StartSpaina smart-ass team •  Jeff Clavier– SoftTech VC
  14. 14. #StartSpainwith a kiCk-ass product •  Jeff Clavier– SoftTech VC
  15. 15. #StartSpainin a big-ass market •  Jeff Clavier– SoftTech VC
  16. 16. #StartSpainand how do they wanna hear it?
  17. 17. 1. paIN #StartSpain
  18. 18. 2. SOlUtioN #StartSpain
  19. 19. On the internet, you gotta get the traffic first. When you get the traffic, you get the advertisers. When you get the advertisers, THEN you get the money.3. business model #StartSpain
  20. 20. #StartSpain THE underpaNTS GNOMES22/10/12   20  
  21. 21. #StartSpain22/10/12   21  
  22. 22. advertising #StartSpain#1
  23. 23. asset sales #StartSpain#2
  24. 24. brokerage #StartSpain#3
  25. 25. licensing #StartSpain#4
  26. 26. Subscription #StartSpain#5
  27. 27. Pay per Use #StartSpain#6
  28. 28. lending, renting or leasing#7 #StartSpain
  29. 29. and what about freEmium? #StartSpain 29  
  30. 30. #StartSpainthis is freEmium22/10/12   30  
  31. 31. #StartSpain freemium +virtual goods
  32. 32. Freemium +Subscription #StartSpain
  33. 33. Freemium +usage fee #StartSpain
  34. 34. 4. scalable #StartSpain
  35. 35. 5. team #StartSpain
  36. 36. 6. TIMING #StartSpain
  37. 37. it’s a kind of magic? #StartSpain
  38. 38. metrics
  39. 39. aarrr!!!Dave McClure – 500 startups #StartSpain
  40. 40. Blogs/ PR Campaigns, Affiliates Contests SEM Biz Dev SEOWidgets adquisition Direct, Tel, TV Email Newsletter metrics for pirates
  41. 41. Blogs/ PR Campaigns, Affiliates Contests SEM Biz Dev SEOWidgets adquisition Direct, Tel, TV Email Newsletter Product Features activation Website.com metrics for pirates
  42. 42. Blogs/ PR Campaigns, Affiliates Contests SEM Biz Dev SEOWidgets adquisition Direct, Tel, TV Email Newsletter Product Emails & Features Alerts activationretention Blogs, Content Website.com metrics for pirates
  43. 43. Blogs/ PR Campaigns, Affiliates Contests SEM Biz Dev SEOWidgets adquisition Direct, Tel, Campaigns, TV Contests Email Newsletter Product Emails & Features recommendations Alerts activation Emails & widgetsretention Blogs, Content Website.com metrics for pirates
  44. 44. Blogs/ PR Campaigns, Affiliates Contests SEM Biz Dev SEOWidgets adquisition Direct, Tel, Campaigns, TV Contests Email Newsletter Product Emails & Features recommendations Alerts activation Emails & widgetsretention Blogs, Content Ads, Lead Gen, Biz Dev Subscriptions, etc Website.com revenue metrics for pirates
  45. 45. Where do metrics come from? #StartSpain
  46. 46. #StartSpaincompetition analysis
  47. 47. #StartSpainquantitative analysis
  48. 48. #StartSpainqualitative analysis
  49. 49. #StartSpain comparative analysis
  50. 50. #StartSpainwarning: vanity metrics
  51. 51. What makes your business tickUp and Down… is almost ALWAYS related #StartSpain
  52. 52. #StartSpain 22/10/12  
  53. 53. #StartSpain 22/10/12  
  54. 54. #StartSpain
  55. 55. #StartSpain
  56. 56. #StartSpain 22/10/12  
  57. 57. #StartSpain
  58. 58. #StartSpain 22/10/12  
  59. 59. #StartSpain
  60. 60. #StartSpain
  61. 61. #StartSpain
  62. 62. m   #StartSpain let’s quit planning & start experimenting

×