Slides of the talk that I gave at Business Bootcamp, at Brunel University

1. Business Model Canvas
From idea to business model

2. “Send me your business plan”

3. Problems with B-plans
• Hard to see if complete
• Discourages collaboration
• Not for visual people
• Lengthy and tedious to prepare
• Lengthy to absorb
• Can hide issues under mountains of words
• Most people won’t read any of it!

4. Problems with B-plans
• Hard to see if complete
• Discourages collaboration or change, static
• Not for visual people
• Lengthy and tedious to prepare
• Lengthy to absorb
• Can hide issues under mountains of words
• Most people won’t read any of it!

5. Problems with B-plans
• Hard to see if complete
• Discourages collaboration or change, static
• Not for visual people
• Lengthy and tedious to prepare
• Lengthy to absorb
• Can hide issues under mountains of words
• Most people won’t read any of it!

6. Problems with B-plans
• Hard to see if complete
• Discourages collaboration or change, static
• Not for visual people
• Lengthy and tedious to prepare
• Lengthy to absorb
• Can hide issues under mountains of words
• Most people won’t read any of it!

7. Problems with B-plans
• Hard to see if complete
• Discourages collaboration or change, static
• Not for visual people
• Lengthy and tedious to prepare
• Lengthy to absorb
• Can hide issues under mountains of words
• Most people won’t read any of it!

8. Problems with B-plans
• Hard to see if complete
• Discourages collaboration or change, static
• Not for visual people
• Lengthy and tedious to prepare
• Lengthy to absorb
• Can hide issues under mountains of words
• Most people won’t read any of it!

9. Problems with B-plans
• Hard to see if complete
• Discourages collaboration or change, static
• Not for visual people
• Lengthy and tedious to prepare
• Lengthy to absorb
• Can hide issues under mountains of words
• Most people won’t read any of it!

10. But business plans
serve a purpose...

11. “Plans are worthless, but
planning is everything.”
- A great many people
(incl. Dwight D. Eisenhower)

12. Business planning has
evolved

13. Better business planning:
• Easy to see what’s missing
• Dynamic, open to suggestions and changes
• Visual
• Quick to prepare and change
• Quick to grasp
• Issues come up to the surface
• People actually want to read it!

14. Is that possible?

17. Hero Rats...

18. Hero Rats...
• Genetically modified super-rats with brain
chips.
• At the press of a button, the Hero Rat will
seek out nearby explosives (e.g. in a land
mine). Press another button and the Hero
Rat returns (if still alive...).

19. Hero Rats...
• Due to a revolutionary process called “Rat
Magic”, the rats are inexpensive to breed
and fit out with brain chips.

21. Hero Rat Exercise 1
• Come up with as many different possible
customer types as possible.
• Time: 3 minutes.

23. Hero Rat Exercise 2
• What makes Hero Rats valuable?
• Time: 3 minutes.

25. Hero Rat Exercise 3
• How can you sell Hero Rats?
• Time: 3 minutes.

27. Hero Rat Exercise 4
• You get the idea...
• Time: 3 minutes.

29. Hero Rat Exercise 5
• Quick! Lunchtime is almost upon us! Sell
the Hero Rats!
• Time: 3 minutes.

30. But before we head to
lunch, let’s have some
fun

31. There are many ways
to run Hero Rat Inc...

32. Free rats for all?

33. Hero Rat Exercise 6
• How can you give away the Hero Rats for
free?
• Time: 3 minutes.

34. Hero Rats for the mass
market

35. Hero Rat Exercise 7
• Can you sell Hero Rats as a consumer
product?
• Time: 3 minutes.

36. HRaaS?

37. Hero Rat Exercise 8
(last!)
• Can you make Hero Rats a subscription
service? “We will solve all your landmine
problems for a monthly fee”
• Time: 3 minutes.

38. Recap (then Lunch)

39. Business Plans in 2012
• Easy to see what’s missing
• Dynamic, open to suggestions and changes
• Visual
• Quick to prepare and change
• Quick to grasp
• Issues come up to the surface
• People actually want to read it!

40. Bon Appétit!