1. TetuanBValley
Startup School 7: Fall2012
WEEK 2
business models
& metrics
“quite an experience to live in fear isn’t
it? That’s what it is to be a slave”
Tetuan Valley, OCTOber 2012

2. #startspain

3. 22/10/12

4. business-planology 101
#StartSpain

5. m
Your business plan now
#StartSpain

6. #StartSpain
Wild top-down
guesstimations

7. #StartSpain
Unbeareably boring prose

8. #StartSpain
Unjustified narcissism

9. #StartSpain
m
lies, lies, lies

10. #StartSpain
m

11. 22/10/12

12. #StartSpain
So what do investors
look for at your stage?

13. #StartSpain
a smart-ass team
• Jeff Clavier– SoftTech VC

14. #StartSpain
with a kiCk-ass product
• Jeff Clavier– SoftTech VC

15. #StartSpain
in a big-ass market
• Jeff Clavier– SoftTech VC

16. #StartSpain
and how do they wanna
hear it?

17. 1. paIN
#StartSpain

18. 2. SOlUtioN
#StartSpain

19. On the internet, you gotta get the traffic
first. When you get the traffic, you get
the advertisers. When you get the
advertisers, THEN you get the money.
3. business model
#StartSpain

20. #StartSpain
THE underpaNTS GNOMES
22/10/12
20

21. #StartSpain
22/10/12
21

22. advertising
#StartSpain
#1

23. asset sales
#StartSpain
#2

24. brokerage
#StartSpain
#3

25. licensing
#StartSpain
#4

26. Subscription
#StartSpain
#5

27. Pay per Use
#StartSpain
#6

28. lending, renting
or leasing
#7 #StartSpain

29. and what about
freEmium?
#StartSpain
29

30. #StartSpain
this is freEmium
22/10/12
30

31. #StartSpain
freemium +
virtual goods

32. Freemium +
Subscription
#StartSpain

33. Freemium +
usage fee
#StartSpain

34. 4. scalable
#StartSpain

35. 5. team
#StartSpain

36. 6. TIMING
#StartSpain

37. it’s a kind of
magic?
#StartSpain

38. metrics

39. aarrr!!!
Dave McClure – 500 startups
#StartSpain

40. Blogs/ PR Campaigns,
Affiliates Contests
SEM
Biz Dev
SEO
Widgets
adquisition Direct, Tel,
TV
Email
Newsletter
metrics for pirates

41. Blogs/ PR Campaigns,
Affiliates Contests
SEM
Biz Dev
SEO
Widgets
adquisition Direct, Tel,
TV
Email
Newsletter
Product
Features
activation
Website.com
metrics for pirates

42. Blogs/ PR Campaigns,
Affiliates Contests
SEM
Biz Dev
SEO
Widgets
adquisition Direct, Tel,
TV
Email
Newsletter
Product
Emails & Features
Alerts
activation
retention
Blogs, Content
Website.com
metrics for pirates

43. Blogs/ PR Campaigns,
Affiliates Contests
SEM
Biz Dev
SEO
Widgets
adquisition Direct, Tel, Campaigns,
TV Contests
Email
Newsletter
Product
Emails & Features recommendations
Alerts
activation Emails &
widgets
retention
Blogs, Content
Website.com
metrics for pirates

44. Blogs/ PR Campaigns,
Affiliates Contests
SEM
Biz Dev
SEO
Widgets
adquisition Direct, Tel, Campaigns,
TV Contests
Email
Newsletter
Product
Emails & Features recommendations
Alerts
activation Emails &
widgets
retention
Blogs, Content Ads, Lead Gen, Biz Dev
Subscriptions, etc
Website.com revenue
metrics for pirates

45. Where do metrics
come from?
#StartSpain

46. #StartSpain
competition analysis

47. #StartSpain
quantitative analysis

48. #StartSpain
qualitative analysis

49. #StartSpain
comparative analysis

50. #StartSpain
warning: vanity metrics

51. What makes your business tick
Up and Down… is almost ALWAYS related
#StartSpain

52. #StartSpain
22/10/12

53. #StartSpain
22/10/12

54. #StartSpain

55. #StartSpain

56. #StartSpain
22/10/12

57. #StartSpain

58. #StartSpain
22/10/12

59. #StartSpain

60. #StartSpain

61. #StartSpain

62. m
#StartSpain
let’s quit planning &
start experimenting