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Using Behavioral Intelligence to Improve Website Performance
Tom Shapiro from Stratabeat hosted a webinar about using behavioral intelligence to improve website performance. He discussed how behavioral intelligence can provide deeper insights into audiences and their behaviors to better understand website usage and improve metrics like engagement, conversions and retention. The webinar covered building customer journeys and personas, analyzing behavioral data through tools like scroll mapping and form analytics, and implementing a behavioral intelligence framework to continuously collect data and optimize the user experience. Questions from attendees were answered at the end.
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Using Behavioral Intelligence to Improve Website Performance
- 1. #wpewebinar Tom Shapiro, Stratabeat Usingbehavioral intelligence to improve website performance.
- 2. #wpewebinar What You’ll Learn ●What is behavioral intelligence ● Gaining deeper audience insights ● Beyond analytics - understanding true website performance ● How to implement a behavioral intelligence framework ● Q&A
- 3. #wpewebinar Ask questions aswe go. We’ll answer as many questions as we can after the presentation Slides and recording will be made available shortly after the webinar Use the “Questions” pane throughout the webinar
- 4. #wpewebinar CEO Stratabeat @TomShapiro Tom ShapiroINTRODUCING TODAY’SEXPERT • CEO of Stratabeat, a branding, web design, and digital marketing agency • Author of the book “Rethink Your Marketing” • Founder of a neuromarketing group with 400+ members • Developed marketing strategies for more than a dozen Fortune 500 brands • Published in Chief Marketer, CMO.com, CNN, Forbes, MarketingProfs, MediaPost & More • Lived in Japan for six years CEO Stratabeat @TomShapiro Tom Shapiro
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- 6. #wpewebinar Go Beyond theWHAT to Understand the WHY
- 7. #wpewebinar Page Views MeanNOTHING
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- 13. #wpewebinar Thought They WereCrushing It
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- 15. #wpewebinar Benefits of BehavioralIntelligence ● Gain a deeper understanding of your audience ● Identify the triggers that influence behavior ● Improve site usability ● Increase engagement ● Increase conversions ● Increase user acquisition ● Increase retention ● Improve site navigation ● Make better website design decisions ● Justify your design choices
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- 17. #wpewebinar Go Beyond theWHO to Understand the WHY
- 18. #wpewebinar Why are theyvisiting your website?
- 19. #wpewebinar What are theproblems they are trying to solve?
- 20. #wpewebinar What specific actions shouldthey be taking?
- 21. #wpewebinar Interviews, Surveys &Audience Insights
- 22. #wpewebinar Build a CustomerJourney Per Persona
- 23. #wpewebinar 95% of aPurchase Decision is Based on the SUBCONSCIOUS Source: Gerald Zaltman, Professor, Harvard Business School
- 24. #wpewebinar We’re not consciousof most things… Until we ASK OURSELVES about them.
- 25. #wpewebinar Alfred Yarbus &Eye Tracking Reviewing Ilya Repin’s painting An Unexpected Visitor
- 26. #wpewebinar What are youraudience members ASKING THEMSELVES at each step of the customer journey?
- 27. #wpewebinar Poll: Do youuse behavioral intelligence in your website today?
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- 32. #wpewebinar ⅔ of ProductSuite NEVER VIEWED by 49% of Page Visitors
- 33. #wpewebinar Behavioral Analytics: Click, Heat& Attention Mapping
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- 40. #wpewebinar Move It Upthe Page
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- 50. #wpewebinar 300% Increase in MailingList Opt-ins
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- 53. #wpewebinar Behavioral Intelligence Framework AUDIENCEINSIGHTS ● Audience Segments ● VoC: Interviews, Surveys, Polls, Etc. ● Personas ● Customer Journey ● Questions Mapped to the Customer Journey BEHAVIORAL TRIGGERS ● Behaviorally-triggered Calls-To-Action (CTAs) ● A/B Testing BEHAVIORAL ANALYTICS ● Scroll Mapping ● Heat/Click/Attention Mapping ● Session Recordings ● Form Analytics ● Funnel Analytics ● IP Detection Integration ● Filtered Segments ANALYSIS & OPTIMIZATION ● Continuous Data Collection ● Performance Analysis ● Site Updates & Optimization
- 54. #wpewebinar Behavioral Intelligence Framework DATAFILTERING EXPERIENCE SCORING ANALYSIS SCHEDULE REPORTING PROTOCOLS
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- 56. #wpewebinar Inquiring minds wantto know. Questions and Answers. * Slides, recording and resources will be made available within the next several days
- 57. Rethink Your Marketing 7Strategies to Unleash Revenue Growth By Tom Shapiro Free Chapter: RethinkYourMarketing.com/wpengine
- 58. #wpewebinar Article - UsingBehavioral Intelligence to Build the Website of Tomorrow Resources. Stratabeat Rethink Your Marketing book website Rethink Your Marketing (on Amazon) Article - Why Behavioral Intelligence is “The New Black” for Marketers On-Demand Webinar - 15 Proven Methods to Increase Your Site Conversions
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- 60. #wpewebinar How helpful? How toimprove? Future topics? Help us get better. How helpful? How to improve? Future topics?
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