If you are using social media for your business, you may have heard or seen lots of terms that you don't understand. What is an engagement? Click-through rate? This deck covers some of the common social media terms so you can look at your analytics like a pro!

1. Social Media Jargon
& What It Means To You
by Sam Bres Social

2. Impressions or reach
tells you how many
people saw your post
in their news feed.

3. Engagements include
any action that a user
takes on your posts.
It includes likes,
comments, shares,
retweets, clicks on
links, etc.

4. Engagement rate tells
you what percentage of
people who saw your post
took an action.
ER = actions / impressions

5. Click-through rate (CTR)
tells you what percentage
of people who saw your
post clicked on the link.
CTR = clicks / impressions

6. Conversions are when a
user takes a desired
action on your site or
social media page. It can
include a purchase,
newsletter sign up, etc.

7. Conversion rate tells you
what percentage of people
who visited your site took
the desired action.
CR = visits / conversions

8. What other social media
terms do you want to know?
Let us know in the comments or by tweeting us @sambressocial!