3. before
THE ATTRACT
as the customer approaches
the cash machine
on screen advertisingon
CASH MACHINES
during
THE IN-TRANSACTION
as the customer completes
their transaction
after
THE THANK YOU
as the customer
completes their transaction
7. REACHING CUSTOMERS
just before they go in-store
*based upon ATM usage at Tesco Superstores
83%
of ATM users
go in store after
withdrawing
cash*
EFFICIENTonly pay for audience that sees the ad
• Genuine CPT, not OTS
• Low wastage ensures highly
effective campaigns and
consistent ROI for brands
8. OUT OF HOME
the last WINDOWOFINFLUENCE
shopper journey
ATM
Supermarket 6-sheet
88% of shoppers have seen
OOH ads 30 mins before
entering shops
30 mins 1-5 mins
Time before entering the store
1+ hour
Only 10% of shoppers have
seen TV ads 30 mins before
entering shops
OOH - billboard, bus,
taxi, 6-sheet
TV,internet,radio,newspapers,
magazines,mobile
9. The Largest
POS Networkin the UK
4,000+ stores
covered
70 million+
one-to-one
engagements
every month
Tesco Superstore & Extras: 760 stores
Tesco Express & Metro: 1,720 stores
ATM Screens: 3403
ASDA: 470 stores
ATM Screens: 1034 screens
Sainsbury’s Supermarket & Local:
Stores: 1200+
ATM Screens: 1600+
(coming soon)
11. CASE
STUDY
Break-even line: Dashed line indicates you have made your money back
through the till.
Anything above that is additional revenue generated by the campaign.
Average atmAd ROI
FMCG Brands
ROI
£2.25
£0.00 £0.50 £1.00 £1.50 £2.00 £2.50
Featured
Average atmAd ROI
