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Introductio
n
3lamodak Role:
To integrate with your Digital marketing Strategy.
5 Practical Golden Goals
Plan: Create or refine a strategy to improve results from digital marketing concept.
Reach: Review company use of digital media to reach target audiences.
Act: Assess content marketing techniques to encourage interactions on social media &
Other platforms.
Convert: Define approaches to increase conversion to offline leads.
Engage: Develop an integrated communications strategy for your website, social and
Email communications.
Compelling Investment
Highlights
The Daily Deal business model has proven to be one of the Fastest Growing in history, with no
other
Hyper local e-commerce model attracting similar levels of interest from media, customers and
merchantsThe MENA market is structurally poised to be one of the largest e-commerce markets in the
world
3lamodak is the leading daily deal company in the Middle East with a data base close to 1
million members
In all verticals of ecommerce 3lamodak is #1 and a leader in covering Fashion, Electronics,
Mums and Kids, Travel and Consumer Products
Opportunities for continued growth in the future via launching new countries, splitting of cities,
mobile, personalisation and expansion of product offering
The management team has many years of experience in the Saudi market and a track records
of success
OVERVIEW
Our Mission
The #1daily
deal site in the
MENA region
Merchants
We assist
Merchants to
reach and
attract new
costumers
Consumers
We offer
Consumers
attractive, local and
first time to see
DEALS.
Why 3lamodakis a trusted brandin
MENA
Loca lisation
• 3lamodak serve all deals in
Arabic and English.
• 3lamodak staff are from 10
countries.
• 3lamodak Deals are produced in
local dialect for each city and
target audience.
Payment
• 3lamodak has the most payment
methods in the region.
• Localized payment solutions per
country.
Custmer Service
• 3lamodak’s customer service
team communicate through email,
phone, live chat, face to face
and social media
• 3lamodak receive up to 40 calls
per day.
• The team maintain an answer rate
of 95%
Trust
• All deal and merchant
information is easy to verify
• All contact details for 3lamodak
and Merchant are available to
the customer
• Customers trust in 3lamodak
delivery fulfilment and service
• Customers are aware of
3lamodak information privacy
guidelines up front.
MARKET
16reasonswhy3laModakdominatesthe
MENA
The best customer service with 95% pick up
rates and engage through 5 different mediums
The most payment methods in the region
for any ecommerce website
Adapted to the local culture and embraced
it to become number 1
Best conversion rates for English and Arabic
Largest brand recall for any ecommerce site
in MENA
All deals produced in local dialect in
Arabic and English
Most active social followers in the region
Biggest brands and deals are always featured
only on 3lamodak.com
Radio shake, Vildea, Olio and more exclusively
sign with 3lamodak.com
80% of our merchants come back
Most agile development team with daily deployments
Up to 3 months waiting list to Your company live
All competitors have less deals than we
have combined
Over 50% Monthly Market Share
We have a secret ingredient to provide our customers
with the best possible deals
We love what we do. Staff retention rate of 90%
MARKET
• 5 cities, 2 countries , 6 segments and 3 verticals live .
• ( Main Page : F&B, Entertainment , Health & Beauty, Auto , Fashion
& products , Resorts , Electronic Page , Destination ).
• 63239 3laModak's sold ( As per minute ago – real counter ) .
• 9397596,00 SAR Saved so far ( As per minute ago – real counter ) .
• Site stats from July 1/ 2013
• 3,000,000 total subscribers in KSA
• Page views: 8,000,000 KSA/ per month
• Jeddah 1,200,000 subscribers, Riyadh 1,600,000 subscribers,
Dammam 250,000 subscribers & Jordan 50,000 subscribers.
• Approx. 3,000,000 registered users. increasing in an average of 1000 to
1200 per week.
• Social Media- pages with total fans 251,274 fans up to now.
Facebook: 91347, Instagram: 114 734, Twitter: 45193
• 2000 partners/ advertisers including, Flynas , Al Hokair , AL Amoudy
intercontinental group ..etc
CONSUMERS
Why 3la Modak ?
We are purely an e-marketing tool with a new way of smart awareness creation criteria
and we are flexible to tailor it in deferent ways.
Basically our deals goes as follow:
•The momentum of online presence which opens new channels & opportunities to new
market trends.
•Every deal goes online for one week; (one day on the main page then 6 days on the
side with counters ).
•The marketing campaign on 3LAMODAK website , email campaign , social media
engagement , affiliate websites , Offline Activities.
•The more privileges you get when the customer buy your deal he / she at the end will
redeem the voucher offline at your outlet .
•During this week a daily email highlighting the offer where they can see it online and
buy it.
•After Clint purchase the deal , an email will be sent to him/her as voucher with unique
number than he/she can print it and contact you directly to utilize the offer.
•After voucher validity ends, we will pay you the total sales / as per agreement terms .
CONSUMERS
Members by Region Members by Gender
Members by Age Members by Language
Consumer
Demographics
CONSUMERS
A New Marketing Approach in the MENA Region
Traditional Way
Over 80% of
marketing spend
is on print, TV,
radio
1 Hopefully receive
ROI for campaign
4Deliver service to
customers
3No Guarantee on
getting
customers
through offline
2
No upfront investment
No financial risk
Fast Access to active
customers
High ROI
3lamodak offers merchants an ideal way to generate customers and receive cash
upfront without any risk In addition, merchants perceive 3lamodak as a local and
trustful company
The Cobone Way
Guaranteed cash
and potentially
1000's of new
customers
1
Deliver service to
lots of new
customers
2
BUSINESS
MODE
Clear Deal
Structures
1
2
3
4
5
1
2
3
4
5
6
7
6
7
8
8
BUSINESS
MODE
The Deal Title:
• Defines the deal and it‘s value
The Counter:
Shows how many sales hits you have aquired.
Social Media:
• Users are encouraged to share the deal on twitter, your
company google+, email & Facebook
Highlights & Conditions:
• All the important things to know about the deal can be
viewed here
The Location
• Company details and interactive map
Deal Verticals
• Top level navigation for the deal verticals
Campaigns
• Promotional area for themed onsite campaigns
Side Deals
• All deals in each vertical are cross-promoted giving
additional exposure
• E-wallet solution, CashU account can
be topped-up with prepaid cards (can
be purchased at various spots across
the region) or through direct deposits
• CashU are local payment providers
• Visa or MasterCard credit, debit
(Electron/Debit) or prepaid card
• Credit card is registered with
PayPal, afterwards all payments
are made online
• 3lamodak‘s coupons are delivered
to customer‘s home and paid in
cash
• An additional charge applies for
this service
• Payments in simple steps, either
through a bank or the nearest retailer
that is a member of the fawry network
• Specifically relevant and popular in the
Egypt market
• Registration with One Card and
afterwards balance with a prepaid/credit
card or a direct deposit
• Popular in KSA and the UAE
3lamodak is the only player covering all relevant payment options. By
offering all of these options to its customers, 3lamodak was able to increase
the conversion rate of interested customers to buyers
Payment Options Offered by 3lamodak
All Local Payment
Methods
Our Partners in KSA
Thank you for proceeding with our proposition.
Please don’t hesitate to contact 3lamodak.com for further clarifications or
additions to what have been proposed.
We always urge our potential partners to have a deep investigative look at
www.3lamodak.com as it is our most valuable reference…
Thank you…
3lamodak Team.
THANK YOU

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3lamodak - Daily deals business in KSA

  • 1.
  • 2. Introductio n 3lamodak Role: To integrate with your Digital marketing Strategy. 5 Practical Golden Goals Plan: Create or refine a strategy to improve results from digital marketing concept. Reach: Review company use of digital media to reach target audiences. Act: Assess content marketing techniques to encourage interactions on social media & Other platforms. Convert: Define approaches to increase conversion to offline leads. Engage: Develop an integrated communications strategy for your website, social and Email communications.
  • 3. Compelling Investment Highlights The Daily Deal business model has proven to be one of the Fastest Growing in history, with no other Hyper local e-commerce model attracting similar levels of interest from media, customers and merchantsThe MENA market is structurally poised to be one of the largest e-commerce markets in the world 3lamodak is the leading daily deal company in the Middle East with a data base close to 1 million members In all verticals of ecommerce 3lamodak is #1 and a leader in covering Fashion, Electronics, Mums and Kids, Travel and Consumer Products Opportunities for continued growth in the future via launching new countries, splitting of cities, mobile, personalisation and expansion of product offering The management team has many years of experience in the Saudi market and a track records of success OVERVIEW
  • 4. Our Mission The #1daily deal site in the MENA region Merchants We assist Merchants to reach and attract new costumers Consumers We offer Consumers attractive, local and first time to see DEALS.
  • 5. Why 3lamodakis a trusted brandin MENA Loca lisation • 3lamodak serve all deals in Arabic and English. • 3lamodak staff are from 10 countries. • 3lamodak Deals are produced in local dialect for each city and target audience. Payment • 3lamodak has the most payment methods in the region. • Localized payment solutions per country. Custmer Service • 3lamodak’s customer service team communicate through email, phone, live chat, face to face and social media • 3lamodak receive up to 40 calls per day. • The team maintain an answer rate of 95% Trust • All deal and merchant information is easy to verify • All contact details for 3lamodak and Merchant are available to the customer • Customers trust in 3lamodak delivery fulfilment and service • Customers are aware of 3lamodak information privacy guidelines up front. MARKET
  • 6. 16reasonswhy3laModakdominatesthe MENA The best customer service with 95% pick up rates and engage through 5 different mediums The most payment methods in the region for any ecommerce website Adapted to the local culture and embraced it to become number 1 Best conversion rates for English and Arabic Largest brand recall for any ecommerce site in MENA All deals produced in local dialect in Arabic and English Most active social followers in the region Biggest brands and deals are always featured only on 3lamodak.com Radio shake, Vildea, Olio and more exclusively sign with 3lamodak.com 80% of our merchants come back Most agile development team with daily deployments Up to 3 months waiting list to Your company live All competitors have less deals than we have combined Over 50% Monthly Market Share We have a secret ingredient to provide our customers with the best possible deals We love what we do. Staff retention rate of 90% MARKET
  • 7. • 5 cities, 2 countries , 6 segments and 3 verticals live . • ( Main Page : F&B, Entertainment , Health & Beauty, Auto , Fashion & products , Resorts , Electronic Page , Destination ). • 63239 3laModak's sold ( As per minute ago – real counter ) . • 9397596,00 SAR Saved so far ( As per minute ago – real counter ) . • Site stats from July 1/ 2013 • 3,000,000 total subscribers in KSA • Page views: 8,000,000 KSA/ per month • Jeddah 1,200,000 subscribers, Riyadh 1,600,000 subscribers, Dammam 250,000 subscribers & Jordan 50,000 subscribers. • Approx. 3,000,000 registered users. increasing in an average of 1000 to 1200 per week. • Social Media- pages with total fans 251,274 fans up to now. Facebook: 91347, Instagram: 114 734, Twitter: 45193 • 2000 partners/ advertisers including, Flynas , Al Hokair , AL Amoudy intercontinental group ..etc CONSUMERS
  • 8. Why 3la Modak ? We are purely an e-marketing tool with a new way of smart awareness creation criteria and we are flexible to tailor it in deferent ways. Basically our deals goes as follow: •The momentum of online presence which opens new channels & opportunities to new market trends. •Every deal goes online for one week; (one day on the main page then 6 days on the side with counters ). •The marketing campaign on 3LAMODAK website , email campaign , social media engagement , affiliate websites , Offline Activities. •The more privileges you get when the customer buy your deal he / she at the end will redeem the voucher offline at your outlet . •During this week a daily email highlighting the offer where they can see it online and buy it. •After Clint purchase the deal , an email will be sent to him/her as voucher with unique number than he/she can print it and contact you directly to utilize the offer. •After voucher validity ends, we will pay you the total sales / as per agreement terms . CONSUMERS
  • 9. Members by Region Members by Gender Members by Age Members by Language Consumer Demographics CONSUMERS
  • 10. A New Marketing Approach in the MENA Region Traditional Way Over 80% of marketing spend is on print, TV, radio 1 Hopefully receive ROI for campaign 4Deliver service to customers 3No Guarantee on getting customers through offline 2 No upfront investment No financial risk Fast Access to active customers High ROI 3lamodak offers merchants an ideal way to generate customers and receive cash upfront without any risk In addition, merchants perceive 3lamodak as a local and trustful company The Cobone Way Guaranteed cash and potentially 1000's of new customers 1 Deliver service to lots of new customers 2 BUSINESS MODE
  • 11. Clear Deal Structures 1 2 3 4 5 1 2 3 4 5 6 7 6 7 8 8 BUSINESS MODE The Deal Title: • Defines the deal and it‘s value The Counter: Shows how many sales hits you have aquired. Social Media: • Users are encouraged to share the deal on twitter, your company google+, email & Facebook Highlights & Conditions: • All the important things to know about the deal can be viewed here The Location • Company details and interactive map Deal Verticals • Top level navigation for the deal verticals Campaigns • Promotional area for themed onsite campaigns Side Deals • All deals in each vertical are cross-promoted giving additional exposure
  • 12. • E-wallet solution, CashU account can be topped-up with prepaid cards (can be purchased at various spots across the region) or through direct deposits • CashU are local payment providers • Visa or MasterCard credit, debit (Electron/Debit) or prepaid card • Credit card is registered with PayPal, afterwards all payments are made online • 3lamodak‘s coupons are delivered to customer‘s home and paid in cash • An additional charge applies for this service • Payments in simple steps, either through a bank or the nearest retailer that is a member of the fawry network • Specifically relevant and popular in the Egypt market • Registration with One Card and afterwards balance with a prepaid/credit card or a direct deposit • Popular in KSA and the UAE 3lamodak is the only player covering all relevant payment options. By offering all of these options to its customers, 3lamodak was able to increase the conversion rate of interested customers to buyers Payment Options Offered by 3lamodak All Local Payment Methods
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  • 22. Thank you for proceeding with our proposition. Please don’t hesitate to contact 3lamodak.com for further clarifications or additions to what have been proposed. We always urge our potential partners to have a deep investigative look at www.3lamodak.com as it is our most valuable reference… Thank you… 3lamodak Team. THANK YOU