The document is a lesson plan for a design module covering the introduction to design. It includes intended learning outcomes, an icebreaker discussion on the roles and purposes of design, and explanations of key parts of the design process such as inspiration, identification, conceptualization, exploration, modeling, communication, and production. Interactive exercises are suggested to help students understand and apply the design vocabulary. The lesson aims to teach students about the roles, purposes, and basic process of design.

1. VTC (Restricted), CLT, 23-24 April, 2012
Copy right
Module CodeDES3003
Design Vocabulary and Communication -Module code
© VTC 2012
-Module name
Lesson 1
-Introduction to design -lesson
-Topic
1 Page number Date 19-3-2012

2. VTC (Restricted), CLT, 23-24 April, 2012
Intended Learning Outcome
By the end of the first 4 lessons, students are expected to be able to:
© VTC 2012 MILO1: interpret common design vocabularies in 2D, 3D
and media design;
ILLO: -Describe the roles & purposes of design
-List and describe the design processes
• like learning contract
• to let student know what the are
going to learn within the lesson
2

3. Break the Ice………
-The roles of design?
-How is design related to the
surrounding?
-Why studying design?
http://jootix.com/view/1120/abstract-hair-design-abstract-hair-design-1920x1080.html

4. VTC (Restricted), CLT, 23-24 April, 2012
The roles of design?
‘In all my life, I never speak about design and architecture; I
always speak about our life: our fight, our pain, our difficulties, our
dreams, our vision, our utopia.'
© VTC 2012
Philipine Starck
http://www.youtube.com/watch?v=tJGqOxNLhFw&feature=relate
can insert some links to make
lesson more interactive
photo source
4 Photo source:http://mikarchitect.wordpress.com/2010/06/28/discourse-about-philip-starck-and-his-juicy-salif/

5. Starck’s philosophy
• not only on appearance
• extend imagination
• look forward, look in depth
• break the rule
• invent new story, new experiences
http://www.starck.com/en/#

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More student
involvement
© VTC 2012 Discussion: What
are the purposes of
design?
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Designing is up close and personal……..
© VTC 2012
Tondeo Mini Trimmer: Outdoor Ad
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8. VTC (Restricted), CLT, 23-24 April, 2012
© VTC 2012 Design is a plan,
created in response to
a situation or problem
that needs
solving…………
8
http://www.designerhk.com/forum/post/8596

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Designing is about forming ideas , planning and explaining the
execution of those ideas, and making choices based on the
evolution of those ideas that will lead to an end
result…………….
© VTC 2012
http://www.designerhk.com/blog/27/redo-
me-convertible-furniture-system
9
redo-me: convertible furniture system

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Design is a journey that has a number of stops and
detours along the way……
© VTC 2012
http://www.designerblog.it/post/4559/fornasetti-moves-di-detour-design
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11. What
Further elaboration:
other purposes
you can think of ?
Allow
elaborations

12. VTC (Restricted), CLT, 23-24 April, 2012
© VTC 2012
Design process
http://www.youtube.com/watch?v=KNpH4dy5vIg&feature=results_main&playnext=1&list=P
LFE2381F20D1F99C1
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The Design Process
© VTC 2012
Inspiration Identification Conceptualization Exploration Modeling Communication production
The Design Process, Karl Aspelund , p.7-9
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Inspiration
• an act of creation
© VTC 2012
• experiment and think
14 http://www.wgsn.com/content/report/Creative_Direction/Autumn_Winter_2013_14/macro_trends/AW13_14_Macro_Trends.htmll
http://www.the-hunting-dog.com/

15. How to get
Inspired?

16. Lady
Gaga?
http://www.musicrooms.net/rock/29753-lady-gaga-to-die-with-alice-cooper.html
Pop Music?
http://www.transparentproductions.org/current-music.html

17. http://www.absolut-india.com/costumbres-en-la-india/
Culture?
Pop Music?
http://www.transparentproductions.org/current-music.html

18. http://www.absolut-india.com/costumbres-en-la-india/
Culture?
Pop Art?
http://s568.photobucket.com/albums/ss121/sydneyymay/

19. Pop Art?
Even, Smelly Shoe?
http://s568.photobucket.com/albums/ss121/sydneyymay/

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Tools to elaborate your inspiration
Brainstorm and mind map
© VTC 2012
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Identification
• review constraint
© VTC 2012
• finding creative ways to solve the problem
21 http://working-lean.blogspot.com/2011/01/theory-of-constraints.html

22. constraint will be………
• Cost
• Raw materials
• Lead-time
• Technical problems
• etc

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© VTC 2012
Question: What kind of
constraints / problems
found during the
design process?
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Conceptualization
• To form a concept or concepts of, and interpret
© VTC 2012
in a conceptual way
• inventing or contriving an idea or explanation
and formulating it mentally
24
http://blogbiologia.blogspot.com/2011/02/como-construir-un-mapa-conceptual.html

25. Research
http://www.marketingkingpin.com/?page_id=4
8 http://marvistamom.com/2011/07/15/frien
ds-of-mar
-vista-library-book-sale-july-16th/
http://www.disneydreaming.com/2009/08/03/selena
-gomez-september-2009-seventeen-magazine-cover/
http://testmeat.co.uk/photos/index.php?id=377
http://www.routestolearning.ca/Survey.aspx

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Exploration
© VTC 2012
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27. Learning by doing

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Modeling( prototype)
© VTC 2012
28
http://www.123rf.com/photo_11154446_plastic-bag-snack-package-for-another-blank-packaging-visit-my-gallery.html

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Communication
© VTC 2012
• Buyer-> negotiation
• Customer-> branding
http://www.waterworthmarketing.co.uk/marketing_communications.html
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Production
© VTC 2012
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31. VTC (Restricted), CLT, 23-24 April, 2012
Recap
• the roles of design
© VTC 2012
• the purposes of design
• the design process
• The Design Process • Summarized what student learnt from
the lesson
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32. VTC (Restricted), CLT, 23-24 April, 2012
References
© VTC 2012
• The design process, Karl Aspelund, Fairchild
Publications, Inc, New York
• http://www.bettymiller.com/
Copyright issue.
Make sure that it is
under fair deal
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End
© VTC 2012
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34. VTC (Restricted), CLT, 23-24 April, 2012
B ut how can we measure
whether the students know
about the vocabulary involved
in the design process?

35. VTC (Restricted), CLT, 23-24 April, 2012
The Design Process- 5 minutes
exercise
Students are required to select the correct vocabulary into the correct
box.
© VTC 2012
Inspiration Exploration Conceptualization Identification
production Communication Modeling
The Design Process, Karl Aspelund , p.7-9
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36. What other exercise will
you think of?

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END