This document summarizes Dr. Martin Luther King Jr.'s quote "If you can't fly, run. If you can't run, walk. If you can't walk, crawl. But, by all means keep moving." The quote encourages continued effort and progress even when facing challenges or limitations. It promotes doing one's best to advance rather than giving up.

1. “If you can’t fly, run. If you can’t run,
walk. If you can’t walk, crawl. But, by all
means keep moving.”
- Dr. Martin Luther King, Jr.

2. • To create profitable events to help offset budget concerns in the
event of a non-profitable Walleye Run/Walk
Event
Receipts
Expenses
Net Proceeds
Annual Meeting Run/Walk $0.00
$166.10
-$166.10
Walleye Run/Walk
$23,556.40
$14,049.53
$9,506.87
Youth Run
$2,000 (sponsorships)
$1,155.69
$844.31
Prediction Run
$966.00
$920.13
$45.87
Chilly Chili Run/Walk
$2,480.00
$1,985.10
$494.90
• Walleye Run/Walk accounts for 75% of annual operating budget
• PROBLEM – If the Walleye event has a low-income year, we can’t fund any
other events.

3. • Implement new, large, profitable event (Hot Trot Run/Walk) to
create additional revenue for club
• Use Facebook group and Four Square to market the event to a large
group
• Based on amount spent on run
(expenses) against revenue to determine
profit
• Track social media clicks and Active.com
registrations via Facebook posts
• Survey participants to see where/how
they heard about event

4. • Increase profit of club by 40%
• Current proceeds (as of 2-19-14) - $12,615.77
• Hot Trot gains - $5,113
• Increases total profits of club by 40%
• Through increases in advertising through Facebook, Active.com, and
Four Square
• People are bettering their health through participation in the
Hot Trot Run/Walk