SlideShare a Scribd company logo
TMG Health + United Way
Campaign Overview
Holly Kubicki
• Obtain top-down support
• Develop a collaborative and diverse campaign
committee
• Know your numbers
• Employee – Corporate – Leadership
• Educate and engage employees
• Educational meetings
• Community Fair
• Campaign movie
• Fundraisers
Winning Plan
Campaign Highlights
United Way Campaign History
$133,125.74
$10,000.00
$30,000.00
$50,000.00
$70,000.00
$90,000.00
$110,000.00
$130,000.00
$150,000.00
Total Fund Campaign
2007/2008
2008/2009
2009/2010
2010/2011
2011/2012
2012/2013
2013/2014
2014/2015
$1.3
$8.0
$6.2
$12.2
$7.2
$12.7
$16.5
Fundraising Activities (000)
Leadership Strategy
PlanObjective to
increase the
amount of giving
of leadership
team
Promoted giving
of .5%+ of annual
salary
Execute
Invited United
Way and ARC to
share testimonies
Targeted
communications
from CEO and
peers
Results
74% gave to the
Campaign; 7%
increase over
prior year
Dollar amount
per contributor
almost doubled.
Yielded over $14K
more to the
campaign
• Educational opportunity for employees to learn directly
from agencies who are supported by the United Way
• Representatives from 21 partner agencies
• Future expansion in 2015 to include other United Way
chapters and agencies
United Way Community Fair
“Fun” Raising Activities
• Basket Auction
• Department Competition
• T-Shirt Sales
• Plant a Tree Sales
TMG Health Incentives
Contribute to Win!
TMG Health Incentives – Point System
Donation Level Names Donation Levels
Suggested
Points
GIVING $10 - $100 10
HELPING $101 - $300 15
SHARING $301 - $500 20
CARING $501 - $700 25
GROWING $701 - $1000 30
REACHING +$1001 35
TMG Health Incentives – Fast Responders
 Create Your Own Charity
Jeans Day
 Free PTO Day
 XBox
 Night Away at Bed &
Breakfast
 Limo to NYC from NE PA
 $100 Visa Gift Card (5)
 Year-Long FREE Jeans
Days
 $5 Eurest Voucher (25)
 Preferred Parking (24)
TMG Health Incentives – Prize List
 Magazines.com Gift Card
 $50 Amazon Gift Card (5)
 $50 Barnes & Noble Gift
Card (5)
 iPad Mini
 iPad
 Galaxy Tab 4 (16 GB)
 Amazon Fire HDX (16 GB)
 Beats Earbuds
 Beats Headphones
 Vizio 32” Smart TV
 Jawbone
 Wireless Computer Setup
 12” Wireless Photo Frame
 AppleTV
 Hulu Plus 12 Month
Subscription
TMG Health Incentives – Free United Way Day
Receive a FREE Day Off for your
contribution to the United Way.
Qualifying Levels:
 Exempt: $286 Annual Contribution
 Non-Exempt: $208 Annual
Contribution
Questions

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TMG Health, Inc United Way Campaign Best Practices Workshop

  • 1. TMG Health + United Way Campaign Overview Holly Kubicki
  • 2.
  • 3. • Obtain top-down support • Develop a collaborative and diverse campaign committee • Know your numbers • Employee – Corporate – Leadership • Educate and engage employees • Educational meetings • Community Fair • Campaign movie • Fundraisers Winning Plan Campaign Highlights
  • 4. United Way Campaign History $133,125.74 $10,000.00 $30,000.00 $50,000.00 $70,000.00 $90,000.00 $110,000.00 $130,000.00 $150,000.00 Total Fund Campaign 2007/2008 2008/2009 2009/2010 2010/2011 2011/2012 2012/2013 2013/2014 2014/2015 $1.3 $8.0 $6.2 $12.2 $7.2 $12.7 $16.5 Fundraising Activities (000)
  • 5. Leadership Strategy PlanObjective to increase the amount of giving of leadership team Promoted giving of .5%+ of annual salary Execute Invited United Way and ARC to share testimonies Targeted communications from CEO and peers Results 74% gave to the Campaign; 7% increase over prior year Dollar amount per contributor almost doubled. Yielded over $14K more to the campaign
  • 6. • Educational opportunity for employees to learn directly from agencies who are supported by the United Way • Representatives from 21 partner agencies • Future expansion in 2015 to include other United Way chapters and agencies United Way Community Fair
  • 7. “Fun” Raising Activities • Basket Auction • Department Competition • T-Shirt Sales • Plant a Tree Sales
  • 9. TMG Health Incentives – Point System Donation Level Names Donation Levels Suggested Points GIVING $10 - $100 10 HELPING $101 - $300 15 SHARING $301 - $500 20 CARING $501 - $700 25 GROWING $701 - $1000 30 REACHING +$1001 35
  • 10. TMG Health Incentives – Fast Responders
  • 11.  Create Your Own Charity Jeans Day  Free PTO Day  XBox  Night Away at Bed & Breakfast  Limo to NYC from NE PA  $100 Visa Gift Card (5)  Year-Long FREE Jeans Days  $5 Eurest Voucher (25)  Preferred Parking (24) TMG Health Incentives – Prize List  Magazines.com Gift Card  $50 Amazon Gift Card (5)  $50 Barnes & Noble Gift Card (5)  iPad Mini  iPad  Galaxy Tab 4 (16 GB)  Amazon Fire HDX (16 GB)  Beats Earbuds  Beats Headphones  Vizio 32” Smart TV  Jawbone  Wireless Computer Setup  12” Wireless Photo Frame  AppleTV  Hulu Plus 12 Month Subscription
  • 12. TMG Health Incentives – Free United Way Day Receive a FREE Day Off for your contribution to the United Way. Qualifying Levels:  Exempt: $286 Annual Contribution  Non-Exempt: $208 Annual Contribution