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“If you can’t fly, run. If you can’t run,
walk. If you can’t walk, crawl. But, by all
means keep moving.”
- Dr. Martin Luther King, Jr.
• To create profitable events to help offset budget concerns in the
event of a non-profitable Walleye Run/Walk
Event

Receipts

Expenses

Net Proceeds

Annual Meeting Run/Walk $0.00

$166.10

-$166.10

Walleye Run/Walk

$23,556.40

$14,049.53

$9,506.87

Youth Run

$2,000 (sponsorships)

$1,155.69

$844.31

Prediction Run

$966.00

$920.13

$45.87

Chilly Chili Run/Walk

$2,480.00

$1,985.10

$494.90

• Walleye Run/Walk accounts for 75% of annual operating budget
• PROBLEM – If the Walleye event has a low-income year, we can’t fund any
other events.
• Implement new, large, profitable event (Hot Trot Run/Walk) to
create additional revenue for club
• Use Facebook group and Four Square to market the event to a large
group

• Based on amount spent on run
(expenses) against revenue to determine
profit
• Track social media clicks and Active.com
registrations via Facebook posts
• Survey participants to see where/how
they heard about event
• Increase profit of club by 40%
• Current proceeds (as of 2-19-14) - $12,615.77
• Hot Trot gains - $5,113
• Increases total profits of club by 40%
• Through increases in advertising through Facebook, Active.com, and
Four Square

• People are bettering their health through participation in the
Hot Trot Run/Walk

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Katie - FDLRC ROI Presentation

  • 1. “If you can’t fly, run. If you can’t run, walk. If you can’t walk, crawl. But, by all means keep moving.” - Dr. Martin Luther King, Jr.
  • 2. • To create profitable events to help offset budget concerns in the event of a non-profitable Walleye Run/Walk Event Receipts Expenses Net Proceeds Annual Meeting Run/Walk $0.00 $166.10 -$166.10 Walleye Run/Walk $23,556.40 $14,049.53 $9,506.87 Youth Run $2,000 (sponsorships) $1,155.69 $844.31 Prediction Run $966.00 $920.13 $45.87 Chilly Chili Run/Walk $2,480.00 $1,985.10 $494.90 • Walleye Run/Walk accounts for 75% of annual operating budget • PROBLEM – If the Walleye event has a low-income year, we can’t fund any other events.
  • 3. • Implement new, large, profitable event (Hot Trot Run/Walk) to create additional revenue for club • Use Facebook group and Four Square to market the event to a large group • Based on amount spent on run (expenses) against revenue to determine profit • Track social media clicks and Active.com registrations via Facebook posts • Survey participants to see where/how they heard about event
  • 4. • Increase profit of club by 40% • Current proceeds (as of 2-19-14) - $12,615.77 • Hot Trot gains - $5,113 • Increases total profits of club by 40% • Through increases in advertising through Facebook, Active.com, and Four Square • People are bettering their health through participation in the Hot Trot Run/Walk