writing for the social web

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A class on best practices in writing on social sites. Digital hygiene.

Published in: Education
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writing for the social web

  1. 1. Writing for social sites – You can do it! Ontario.ca/communications
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  3. 3. Top 51. Follow the rules (drag)2. Sloppy copy3. Point (?)4. Continuity5. ActiveBonus! Measure, adapt, improve
  4. 4. Disclaimer (drag!) • Approvals • Legal • AODA • French • Privacy4
  5. 5. Disclaimer - Example5
  6. 6. Sloppy copy. Not cool.• Spelling• Grammar• Punctuation
  7. 7. Point? Get to that.• Attention limits • Audience ADD • Nature of use • Competition• Platform limits • Space/format • Informal, but pro
  8. 8. Point - Example9
  9. 9. Continuity• #hashtags• Voice • Content • Consistency • Routines (‘traditions’) • Variety • RTs, shares, shout-outs, news
  10. 10. Continuity - Example11
  11. 11. Active• Action-words (verbs!) • Call & response • Challenge/dare • Humour, wit, wordplay• Engage • after background check • Follow up after assisting
  12. 12. Active - Example13
  13. 13. Active - Example14
  14. 14. Measure. Adapt. Improve. • Determine goals first • Not just #s • Insights • Qualitative Feedback • Patterns • Lessons15
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  16. 16. Let’s do this!17
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