Presentation given to Canadian Gaming Summit in April 2009

1. Canadian Gaming Summit Online Communities

2. Social Media? people coming together community spaces online and offline create, manage & share content ‘conversation’ - not - ‘broadcast’

3. What are Canadians doing online? 85% of Canadians have access 83% have high-speed or high-speed light 94% use email as most frequent activity 36% visit blogs

5. 90% of people seek advice before a purchase and trust online recommendations

6. Est. 50% of Canada’s online population on Facebook

9. Fast-paced – quick responses, high risk, immediate publication, pay attention & stay agile

10. Don’t try to manipulate or “work” the system

13. Adapt message & receive feedback in real time

14. Costs virtually nothing to start and maintain

15. Technology and tools are easy for anyone to use

17. Protest Groups in Gaming Sector