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Canadian Gaming Summit<br />Online Communities <br />
Social Media?<br />people coming together <br />community spaces<br />online and offline<br />create, manage & share conte...
What are Canadians doing online?<br />85% of Canadians have access<br />83% have high-speed or high-speed light<br />94% u...
Facts to consider<br /><ul><li>1.5 B people surfing the internet  today & 50% will visit one of the following sites :
90% of people seek advice before a purchase and trust online recommendations
Est. 50% of Canada’s online population on Facebook
82% of leading marketers only plan to increase their social media budget in 2009 </li></li></ul><li>Too many options?<br />
Remember<br /><ul><li>Web 2.0 is conversation – not broadcast
Fast-paced  – quick responses, high risk, immediate publication, pay attention & stay agile
Don’t try to manipulate or “work” the system
You get out what you put in</li></li></ul><li>5 steps in online community building <br />LISTEN - Identify influencers, au...
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Communities Slides Cgs 23.04.09

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Presentation given to Canadian Gaming Summit in April 2009

Published in: Technology, News & Politics
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Communities Slides Cgs 23.04.09

  1. 1. Canadian Gaming Summit<br />Online Communities <br />
  2. 2. Social Media?<br />people coming together <br />community spaces<br />online and offline<br />create, manage & share content <br />‘conversation’ - not - ‘broadcast’<br />
  3. 3. What are Canadians doing online?<br />85% of Canadians have access<br />83% have high-speed or high-speed light<br />94% use email as most frequent activity<br />36% visit blogs<br />
  4. 4. Facts to consider<br /><ul><li>1.5 B people surfing the internet today & 50% will visit one of the following sites :
  5. 5. 90% of people seek advice before a purchase and trust online recommendations
  6. 6. Est. 50% of Canada’s online population on Facebook
  7. 7. 82% of leading marketers only plan to increase their social media budget in 2009 </li></li></ul><li>Too many options?<br />
  8. 8. Remember<br /><ul><li>Web 2.0 is conversation – not broadcast
  9. 9. Fast-paced – quick responses, high risk, immediate publication, pay attention & stay agile
  10. 10. Don’t try to manipulate or “work” the system
  11. 11. You get out what you put in</li></li></ul><li>5 steps in online community building <br />LISTEN - Identify influencers, audit conversations<br />PUBLISH – Streamline Content, Search Optimize<br />CREATE HUB – Claim space, leave mark<br />NURTURE – Monitor, engage, respect community<br />MEASURE – Benchmark, track, adapt<br />
  12. 12. Benefits<br /><ul><li>Reach target groups almost instantly
  13. 13. Adapt message & receive feedback in real time
  14. 14. Costs virtually nothing to start and maintain
  15. 15. Technology and tools are easy for anyone to use
  16. 16. Visibility– positions organization as leading edge</li></li></ul><li>Case Study – Facebook Protest 151K vs. Graduated Licensing<br />
  17. 17. Protest Groups in Gaming Sector<br />

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