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social media & activism canadian film centre presentation october 8th, 2010
another loathsome social media 'expert' <ul><ul><li>Community Manager, Province of Ontario (Cabinet Office) </li></ul></ul...
waste of your tax $? <ul><ul><li>avg Canadian online 17hrs/week </li></ul></ul><ul><ul><li>88% Ontarians online </li></ul>...
wikinomics' authors' view
g20 & twitter case study <ul><ul><li>analytics software 'Sysomos' Sunday night of protest weekend </li></ul></ul><ul><ul><...
impact <ul><ul><li>twitter perfectly suited for live IRL citizen reporting </li></ul></ul><ul><ul><li>power of the 'RT' - ...
keep the conversation going? be funny.
remix culture -> g20 content
who you gonna call? (twitter+youtube is a good start...)
advocacy & video <ul><ul><li>7/10 Americans download or view videos online </li></ul></ul><ul><ul><li>political & humourou...
 
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Social media activism

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Presentation for Canadian Film Centre class regarding social media & activism. Emphasis on microblogging platform to raise awareness, gain momentum & usurp MSM. Final musings on importance of humour to keep conversations going online, attract attention & stay relevant.

Published in: News & Politics
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Social media activism

  1. 1. social media & activism canadian film centre presentation october 8th, 2010
  2. 2. another loathsome social media 'expert' <ul><ul><li>Community Manager, Province of Ontario (Cabinet Office) </li></ul></ul><ul><ul><li>Digital Team Leader, Strategist (Argyle Communications) </li></ul></ul><ul><ul><li>Public Affairs & Digital Communications Senior Consultant (H&K) </li></ul></ul><ul><ul><li>Communications & Programs (Austin Music Foundation) </li></ul></ul><ul><ul><li>Focus on:  Measurement/analytics (reports); Blogger relations (emails); Online content creation (writing+URLs) </li></ul></ul><ul><ul><li>Past-life clients - WarChild, WaterfrontTO, Molson, HP, Intel, Moto, Cisco, Coke, COC, CBCF, BetterPlace... </li></ul></ul><ul><ul><li>Real-life work - ChangeCamp, GovCamp, Wellspring, Churchill Society, NGO help, NXNE, AMF... </li></ul></ul>
  3. 3. waste of your tax $? <ul><ul><li>avg Canadian online 17hrs/week </li></ul></ul><ul><ul><li>88% Ontarians online </li></ul></ul><ul><ul><li>83% Canadians seek government info online </li></ul></ul><ul><ul><li>80% Canadians on social networks </li></ul></ul><ul><ul><li>51% of Ontario, 67% of Toronto 18+ on Facebook </li></ul></ul><ul><ul><li>4 of top 10 sites in Canada are social media (Facebook, YouTube, Twitter, Wikipedia)  </li></ul></ul><ul><ul><li>Ontario's social media enabled Newsroom ended dependency on wire service & acts as outlet for direct communication w/ citizens </li></ul></ul>
  4. 4. wikinomics' authors' view
  5. 5. g20 & twitter case study <ul><ul><li>analytics software 'Sysomos' Sunday night of protest weekend </li></ul></ul><ul><ul><li>385K+ tweets reached 448M </li></ul></ul><ul><ul><li>sample 500 'G20' tweets: > 3% pos.  18% neg. & < 80% neutral </li></ul></ul>
  6. 6. impact <ul><ul><li>twitter perfectly suited for live IRL citizen reporting </li></ul></ul><ul><ul><li>power of the 'RT' - photos, videos, URLs, OHs, quips spread with boggling momentum </li></ul></ul><ul><ul><li>  'real' journos compelled to join, participate, share </li></ul></ul><ul><ul><li>re-adjusts newscycle & sources  </li></ul></ul><ul><ul><ul><li>supplanting journo-solicited quotes  </li></ul></ul></ul><ul><ul><ul><li>used for photos in MSM </li></ul></ul></ul><ul><ul><ul><li>embedded in news sites as a live blog </li></ul></ul></ul>
  7. 7. keep the conversation going? be funny.
  8. 8. remix culture -> g20 content
  9. 9. who you gonna call? (twitter+youtube is a good start...)
  10. 10. advocacy & video <ul><ul><li>7/10 Americans download or view videos online </li></ul></ul><ul><ul><li>political & humourous vids doubled viewership in 3 years </li></ul></ul><ul><ul><li>  30% adult users screen political vids; 50% for humour  </li></ul></ul><ul><ul><li>mobile phones becoming easier, faster, sophisticated in capturing & uploading video content </li></ul></ul><ul><ul><li>feeds cycle of Twitter as 'outlet'/community, YouTube as archive/machinery, but advocacy will always require 'traditional' outreach, seeding, influencer/media relations </li></ul></ul>

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