digital communications &         advocacy       may 3rd, 2011
another loathsome social media expert ● Community Manager, Province of Ontario (Cabinet Office) ● Digital Team Leader, Str...
waste of your tax $? ● avg Canadian online 17hrs/week ● 88% Ontarians online ● 83% Canadians seek government info online ●...
where we could take our roles in govtNew Activity    Aligns with:        Used to be...          Could be…Social Media    I...
what we could do with our data
where we should be reaching Ontarians                         The mobile channel is new and                         growin...
where we should be reaching Ontarians                       80% of Canadians online visit                       social med...
wikinomics authors view
g20 & twitter case study● analytics software Sysomos Sunday night of protest weekend● 385K+ tweets reached 448M● sample 50...
impact● twitter perfectly suited for live IRL citizen reporting● power of the RT - photos, videos, URLs, OHs, quips  sprea...
keep the conversation going? be funny.
remix culture -> g20 content
who you gonna call? (twitter+youtube isa good start...)
advocacy & video● 7/10 Americans download or view videos online● political & humourous vids doubled viewership in 3 years●...
Digital communications advocacy
Upcoming SlideShare
Loading in …5
×

Digital communications advocacy

782 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
782
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Digital communications advocacy

  1. 1. digital communications & advocacy may 3rd, 2011
  2. 2. another loathsome social media expert ● Community Manager, Province of Ontario (Cabinet Office) ● Digital Team Leader, Strategist (Argyle Communications) ● Public Affairs & Digital Communications Senior Consultant (H&K) ● Communications & Programs (Austin Music Foundation) ● Focus on: Measurement/analytics (reports); Blogger relations (emails); Online content creation (writing+URLs) ● Past-life clients - WarChild, WaterfrontTO, Molson, HP, Intel, Moto, Cisco, Coke, COC, CBCF, BetterPlace... ● Real-life work - ChangeCamp, GovCamp, Wellspring, Churchill Society, NGO help, NXNE, AMF...
  3. 3. waste of your tax $? ● avg Canadian online 17hrs/week ● 88% Ontarians online ● 83% Canadians seek government info online ● 80% Canadians on social networks ● 51% of Ontario, 67% of Toronto 18+ on Facebook ● 4 of top 10 sites in Canada are social media (Facebook, YouTube, Twitter, Wikipedia) ● Ontarios social media enabled Newsroom ended dependency on wire service & acts as outlet for direct communication w/ citizens
  4. 4. where we could take our roles in govtNew Activity Aligns with: Used to be... Could be…Social Media Issues Clippings, media Blog monitoring, onlineMonitoring Management monitoring listening postsSocial Media Operations, New Host an event and Direct to audience, mediaBroadcasting Media media scrums disengaged Radio, TV andSocial Media Marketing, Search engine marketing, newspaper mediaMarketing Advertising banner ads buyingSocial Media Customer Service, Call centres, help Responding to questions onEngagement Correspondence desks, letters Twitter, Blogs and FacebookSocial Media Program Areas, Inviting stakeholders, Visiting stakeholder sites,Collaboration New Media hosting a conversation adding to their conversationSocial Media Hosting an online forum and Policy, Political Hosting a Town HallConsultation real-time chat
  5. 5. what we could do with our data
  6. 6. where we should be reaching Ontarians The mobile channel is new and growing in Canada: ● 73% of Canadians have mobile phones ● 31% of phones access the web today, 50% by 2014 ● Canadians send 63.7 million text messages per day ● Only 0.6% of visits to Canadian government sites came from mobile devices last year
  7. 7. where we should be reaching Ontarians 80% of Canadians online visit social media sites: ● Half of all Canadians 60+ use social networking sites ● 51% of Ontario and 67% of Toronto 18+ are on Facebook ● 31% of adults online use social media to keep informed about government activities ● 4 of the top 10 visited sites in Canada are social media – Facebook, YouTube, Twitter & Wikipedia
  8. 8. wikinomics authors view
  9. 9. g20 & twitter case study● analytics software Sysomos Sunday night of protest weekend● 385K+ tweets reached 448M● sample 500 G20 tweets: > 3% pos. 18% neg. & < 80% neutral
  10. 10. impact● twitter perfectly suited for live IRL citizen reporting● power of the RT - photos, videos, URLs, OHs, quips spread with boggling momentum● real journos compelled to join, participate, share● re-adjusts newscycle & sources ○ supplanting journo-solicited quotes ○ used for photos in MSM ○ embedded in news sites as a live blog
  11. 11. keep the conversation going? be funny.
  12. 12. remix culture -> g20 content
  13. 13. who you gonna call? (twitter+youtube isa good start...)
  14. 14. advocacy & video● 7/10 Americans download or view videos online● political & humourous vids doubled viewership in 3 years● 30% adult users screen political vids; 50% for humour● mobile phones becoming easier, faster, sophisticated in capturing & uploading video content● feeds cycle of Twitter as outlet/community, YouTube as archive/machinery, but advocacy will always require traditional outreach, seeding, influencer/media relations

×