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What The Heck Is
  Wordpress?
  Wordcamp Atlanta 2010




        Adria Richards
    Twitter @adriarichards
   http://butyoureagirl.com
What is it?


• Wordpress is an application
• It’s open source
• It powers blogs and websites



                                 Twitter @adriarichards
3 Reasons People Love
     Wordpress




                Twitter @adriarichards
Unique
Simple
Functional
Wordpress




            Twitter @adriarichards
Why use it?

• Save time
• Great SEO
• Ongoing development
• Great community support
• Free

                            Twitter @adriarichards
5 Reasons People Surf
     The Internet
• Find answer their question
• Research a specific product or service
• Research your company
• Buy
• Entertainment

                               Twitter @adriarichards
Getting Started With
     Wordpress




                Twitter @adriarichards
Services



• Domain name
• Hosting account



                      Twitter @adriarichards
Tools


• FTP Client, Filezilla
• Text Editor, Text Wrangler or Edit
  Pad




                              Twitter @adriarichards
Strategy


• State your goal
• Identify your market
• Plan content for your audience
• Track your traffic


                              Twitter @adriarichards
Design




         Twitter @adriarichards
Create Visually
      Appealing Sites
• In the main study, 588 participants
  asked to judge the expected
  information quality of 12 websites.
• A positive judgment of the visual
  appeal was consistently transferred to
  a positive expectation of the
  information quality of the site


                               Twitter @adriarichards
Ready, Set, Build


• Download Wordpress
• Transfer files via FTP
• Run setup



                          Twitter @adriarichards
** LUNCH BREAK **




             Twitter @adriarichards
How To Upgrade
       Wordpress

• Use a host that supports cPanel
• Backup files
• Backup database
• Run automatic update


                              Twitter @adriarichards
Wordpress Installation

• Copy files via FTP
• Create database
• Create user
• Connect database to user
• Run setup

                             Twitter @adriarichards
Tour of Dashboard




              Twitter @adriarichards
Customize Settings


• Settings > General
  Permalinks
  Clock

• Settings >Writing
  XML-RPC



                       Twitter @adriarichards
Official Resources


• Wordpress Forums
• Wordpress.tv
• Wordpress Documentation



                            Twitter @adriarichards
Unofficial Resources


• Lorelle
• WPBeginner
• Smashing Magazine



                      Twitter @adriarichards
Plugins
• All-In-One SEO Pack
• Audit Trail
• Page Links To
• My Link Order
• My Page Order
• WP iPhone Touch
                          Twitter @adriarichards
Citations


• What is beautiful is useful
  http://www.computer.org/portal/web/
  csdl/doi/10.1109/IPCC.
  2009.5208678




                                Twitter @adriarichards
Wordcamp Atlanta

• Attendees save 50% off
  Live Wordpress Training

• Next Training, February 2010
• http://freshworkshops.com/wcatl
  Questions?
  adria.richards@butyoureagirl.com

                             Twitter @adriarichards

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Whattheheckiswordpress

  • 1. What The Heck Is Wordpress? Wordcamp Atlanta 2010 Adria Richards Twitter @adriarichards http://butyoureagirl.com
  • 2. What is it? • Wordpress is an application • It’s open source • It powers blogs and websites Twitter @adriarichards
  • 3. 3 Reasons People Love Wordpress Twitter @adriarichards
  • 7. Wordpress Twitter @adriarichards
  • 8. Why use it? • Save time • Great SEO • Ongoing development • Great community support • Free Twitter @adriarichards
  • 9. 5 Reasons People Surf The Internet • Find answer their question • Research a specific product or service • Research your company • Buy • Entertainment Twitter @adriarichards
  • 10. Getting Started With Wordpress Twitter @adriarichards
  • 11. Services • Domain name • Hosting account Twitter @adriarichards
  • 12. Tools • FTP Client, Filezilla • Text Editor, Text Wrangler or Edit Pad Twitter @adriarichards
  • 13. Strategy • State your goal • Identify your market • Plan content for your audience • Track your traffic Twitter @adriarichards
  • 14. Design Twitter @adriarichards
  • 15. Create Visually Appealing Sites • In the main study, 588 participants asked to judge the expected information quality of 12 websites. • A positive judgment of the visual appeal was consistently transferred to a positive expectation of the information quality of the site Twitter @adriarichards
  • 16. Ready, Set, Build • Download Wordpress • Transfer files via FTP • Run setup Twitter @adriarichards
  • 17. ** LUNCH BREAK ** Twitter @adriarichards
  • 18. How To Upgrade Wordpress • Use a host that supports cPanel • Backup files • Backup database • Run automatic update Twitter @adriarichards
  • 19. Wordpress Installation • Copy files via FTP • Create database • Create user • Connect database to user • Run setup Twitter @adriarichards
  • 20. Tour of Dashboard Twitter @adriarichards
  • 21. Customize Settings • Settings > General Permalinks Clock • Settings >Writing XML-RPC Twitter @adriarichards
  • 22. Official Resources • Wordpress Forums • Wordpress.tv • Wordpress Documentation Twitter @adriarichards
  • 23. Unofficial Resources • Lorelle • WPBeginner • Smashing Magazine Twitter @adriarichards
  • 24. Plugins • All-In-One SEO Pack • Audit Trail • Page Links To • My Link Order • My Page Order • WP iPhone Touch Twitter @adriarichards
  • 25. Citations • What is beautiful is useful http://www.computer.org/portal/web/ csdl/doi/10.1109/IPCC. 2009.5208678 Twitter @adriarichards
  • 26. Wordcamp Atlanta • Attendees save 50% off Live Wordpress Training • Next Training, February 2010 • http://freshworkshops.com/wcatl Questions? adria.richards@butyoureagirl.com Twitter @adriarichards