Build Your WordPress Site or Blog in 10 Steps - BConnected Ottawa

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My presentation on how to build your WordPress blog or site in 10 steps. From BConnected Ottawa, April 2014.

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Build Your WordPress Site or Blog in 10 Steps - BConnected Ottawa

  1. 1. Build Your WordPress Blog Richard Martin! BConnected! ! http://richardgmartin.me! @richardgmartin! ! richardgmartin.me/wordpress/build-wordpress-blog-site/
  2. 2. Who Am I? • Online entrepreneur! • Help people build their online business! • Product Marketing! • WordCamp Ottawa organizer http://richardgmartin.me! Twitter: @richardgmartin
  3. 3. Build Your Blog
  4. 4. Build Your Blog
  5. 5. Structure: ! WordPress Themes & Frameworks Functions: WordPress Plugins Foundation: WordPress
  6. 6. 1. Hosting Provider • Budget! • Performance needs! • Ease of management! • Reliability of service
  7. 7. Hosting Options Shared Cloud Dedicated
  8. 8. WordPress Managed Hosting
  9. 9. 2. Developer, Designer or DIY • Home page or blog?! • Will a theme do the trick?! • Theme + designer for CSS?! • Custom design and functions?
  10. 10. 3. Choose Reputable Plugins …
  11. 11. … From Reputable Sources • WordPress.org plugin repository! • From vendors recognized by the WordPress community! • Directly from a recognized vendor
  12. 12. 4. Going Mobile
  13. 13. 4. Going Mobile
  14. 14. 4. Going Mobile
  15. 15. 5. Secure Your Site • Theme choice! • Plugin choice! • Password management! • Brute force attacks! • Backups
  16. 16. 6. Backup Your Site • Many hosting companies provide backup services! • Backup Buddy ! • Backups stored at AWS
  17. 17. 7. Maintain Your Site • Backups! • Keep WordPress, themes and plugins up to date! • Broken links! • DIY, developer,service! • Overall health (next point)
  18. 18. 7. Maintain Your Site • Backups! • Keep WordPress, themes and plugins up to date! • Broken links! • DIY, developer,service! • Overall health (next point)
  19. 19. 8. In Good Health • Google Webmaster Tools! • HTML improvements! • Crawl errors! • Tell Google you love your site
  20. 20. 9. Measure Performance • Google Analytics! • JetPack Site Stats! • Goals, funnels, and campaigns Source: William Warby, Flickr
  21. 21. 10. Attract Attention • Yoast SEO plugin • YoastVideo SEO plugin • Yoast Local SEO plugin • JetPack: Publicize • JetPack: Google + Profile • Simple Social Icons plugin
  22. 22. http://richardgmartin.me @richardgmartin http://richardgmartin.me/wordpress/build-wordpress-blog-site/

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