Build Your WordPress Blog in 10 Steps

•

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Richard Martin

My presentation on how to build your WordPress blog or site in 10 steps. From BConnected Ottawa, April 2014.

Technology

Build Your WordPress Blog
Richard Martin!
BConnected!
!
http://richardgmartin.me!
@richardgmartin!
!
richardgmartin.me/wordpress/build-wordpress-blog-site/

Who Am I?
• Online entrepreneur!
• Help people build their online business!
• Product Marketing!
• WordCamp Ottawa organizer
http://richardgmartin.me!
Twitter: @richardgmartin

Structure: !
WordPress Themes &
Frameworks
Functions: WordPress Plugins
Foundation: WordPress

1. Hosting Provider
• Budget!
• Performance needs!
• Ease of management!
• Reliability of service

2. Developer, Designer or DIY
• Home page or blog?!
• Will a theme do the trick?!
• Theme + designer for CSS?!
• Custom design and functions?

… From Reputable Sources
• WordPress.org plugin repository!
• From vendors recognized by the
WordPress community!
• Directly from a recognized
vendor

5. Secure Your Site
• Theme choice!
• Plugin choice!
• Password management!
• Brute force attacks!
• Backups

6. Backup Your Site
• Many hosting companies
provide backup services!
• Backup Buddy !
• Backups stored at AWS

7. Maintain Your Site
• Backups!
• Keep WordPress, themes
and plugins up to date!
• Broken links!
• DIY, developer,service!
• Overall health (next point)

8. In Good Health
• Google Webmaster Tools!
• HTML improvements!
• Crawl errors!
• Tell Google you love your site

9. Measure Performance
• Google Analytics!
• JetPack Site Stats!
• Goals, funnels, and
campaigns
Source: William Warby, Flickr

10. Attract Attention
• Yoast SEO plugin

• YoastVideo SEO plugin

• Yoast Local SEO plugin

• JetPack: Publicize

• JetPack: Google + Proﬁle

• Simple Social Icons plugin

http://richardgmartin.me
@richardgmartin
http://richardgmartin.me/wordpress/build-wordpress-blog-site/

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Build Your WordPress Blog in 10 Steps

1. Build Your WordPress Blog Richard Martin! BConnected! ! http://richardgmartin.me! @richardgmartin! ! richardgmartin.me/wordpress/build-wordpress-blog-site/

2. Who Am I? • Online entrepreneur! • Help people build their online business! • Product Marketing! • WordCamp Ottawa organizer http://richardgmartin.me! Twitter: @richardgmartin

3. Build Your Blog

4. Build Your Blog

5. Structure: ! WordPress Themes & Frameworks Functions: WordPress Plugins Foundation: WordPress

6. 1. Hosting Provider • Budget! • Performance needs! • Ease of management! • Reliability of service

7. Hosting Options Shared Cloud Dedicated

8. WordPress Managed Hosting

9. 2. Developer, Designer or DIY • Home page or blog?! • Will a theme do the trick?! • Theme + designer for CSS?! • Custom design and functions?

10.

11. 3. Choose Reputable Plugins …

12. … From Reputable Sources • WordPress.org plugin repository! • From vendors recognized by the WordPress community! • Directly from a recognized vendor

13. 4. Going Mobile

14. 4. Going Mobile

15. 4. Going Mobile

16. 5. Secure Your Site • Theme choice! • Plugin choice! • Password management! • Brute force attacks! • Backups

17. 6. Backup Your Site • Many hosting companies provide backup services! • Backup Buddy ! • Backups stored at AWS

18. 7. Maintain Your Site • Backups! • Keep WordPress, themes and plugins up to date! • Broken links! • DIY, developer,service! • Overall health (next point)

19. 7. Maintain Your Site • Backups! • Keep WordPress, themes and plugins up to date! • Broken links! • DIY, developer,service! • Overall health (next point)

20. 8. In Good Health • Google Webmaster Tools! • HTML improvements! • Crawl errors! • Tell Google you love your site

21. 9. Measure Performance • Google Analytics! • JetPack Site Stats! • Goals, funnels, and campaigns Source: William Warby, Flickr

22. 10. Attract Attention • Yoast SEO plugin • YoastVideo SEO plugin • Yoast Local SEO plugin • JetPack: Publicize • JetPack: Google + Proﬁle • Simple Social Icons plugin

23.

24. http://richardgmartin.me @richardgmartin http://richardgmartin.me/wordpress/build-wordpress-blog-site/

Build Your WordPress Blog in 10 Steps

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