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Building Authority and Audiencewith WordPress and Google AuthorshipMichael McCallisterMichael McCallister, WordCamp Milwau...
Who am I?• Co-Author, WordPress in Depth, with Bud Smith (QUE, 2010-11)• Notes from the Metaverse (metaverse.wordpress com...
Ask questions any time!Michael McCallister, WordCamp Milwaukee 2013
Google’s Early DaysWe can give you the bestpossible answer to yourquery – every time!Feeling Lucky?Michael McCallister, Wo...
ConfidenceCrowdsource for High Quality Content– It’s all about inbound links!Michael McCallister, WordCamp Milwaukee 2013
Problems with Inbound Links• Link Exchanges• Sites created only to link to other sites• Comment Spam! (Thank you Akismet!!...
Google After PandaWhat is Google up to now?Michael McCallister, WordCamp Milwaukee 2013
AuthorityMichael McCallister, WordCamp Milwaukee 2013
“”We’re moving to a richer, more annotated Web. Awayfrom keywords, from strings to things.Matt Cutts, Google Search Qualit...
“”Choosing anonymity is choosing irrelevanceEric Schmidt, Google CEO in The New Digital AgeMichael McCallister, WordCamp M...
Anonymity Begone!Google Search Results for “freelance directory” June 2013Michael McCallister, WordCamp Milwaukee 2013
Michael McCallister, WordCamp Milwaukee 2013
So how do I get that?Well, it’s complicatedMichael McCallister, WordCamp Milwaukee 2013
Create a Google+Profile1. Add a photoHead Shot: Straight AheadMichael McCallister, WordCamp Milwaukee 2013
Create a Google+Profile2. Add “Contributor to”LinksAny site you write for!Michael McCallister, WordCamp Milwaukee 2013
Copy the URL of your profile page:https://plus.google.com/<reallylongsetofdigits>Michael McCallister, WordCamp Milwaukee 2...
Set Up Your WordPress SiteThis may be too much name-checking.Make sure your articles have abyline, though!Michael McCallis...
About PageThere’s that photo againMichael McCallister, WordCamp Milwaukee 2013
Get a Google Authorship Plugin• Several out there: I use “Google+ Author Information in Search Results”from WP-Buddy• If y...
Paste Google+ Profile URLin WP User ProfileMichael McCallister, WordCamp Milwaukee 2013
Google Structured Data Toolshttp://www.google.com/webmasters/tools/richsnippetsMichael McCallister, WordCamp Milwaukee 2013
Did it Work?Michael McCallister, WordCamp Milwaukee 2013
Michael McCallister, WordCamp Milwaukee 2013
Michael McCallister, WordCamp Milwaukee 2013
Resources• Google Authorship page: https://plus.google.com/u/0/authorship• Author Information in Search Results:http://sup...
Want Some Setup Help?• I’ll be in the Happiness Bar upstairs for the next hour• Write me at Michael@michaelmccallister.com...
Questions?Have a great WordCamp!Michael McCallister, WordCamp Milwaukee 2013
Building authority and audience with WordPress and Google Authorship
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Building authority and audience with WordPress and Google Authorship

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From WordCamp Milwaukee 2013: The surest route to high search engine rankings is by creating high-quality content and connecting it to your personal brand. The Google Authorship program lets you connect your Google account (and photo) to all your web content, whether the content is on your site or contributed elsewhere.

This session will show you how Authorship helps you build an audience for your content, walks you through setting up your Google Author account and connecting it with your WordPress site.

Published in: Technology, Business
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Building authority and audience with WordPress and Google Authorship

  1. 1. Building Authority and Audiencewith WordPress and Google AuthorshipMichael McCallisterMichael McCallister, WordCamp Milwaukee 2013
  2. 2. Who am I?• Co-Author, WordPress in Depth, with Bud Smith (QUE, 2010-11)• Notes from the Metaverse (metaverse.wordpress com)• Senior Document Architect, PKWARE• President, Wisconsin Society for Technical Communication (www.stc-wi.org)© Michael McCallister WordCamp Milwaukee 2013
  3. 3. Ask questions any time!Michael McCallister, WordCamp Milwaukee 2013
  4. 4. Google’s Early DaysWe can give you the bestpossible answer to yourquery – every time!Feeling Lucky?Michael McCallister, WordCamp Milwaukee 2013
  5. 5. ConfidenceCrowdsource for High Quality Content– It’s all about inbound links!Michael McCallister, WordCamp Milwaukee 2013
  6. 6. Problems with Inbound Links• Link Exchanges• Sites created only to link to other sites• Comment Spam! (Thank you Akismet!!)• Endless arms raceMichael McCallister, WordCamp Milwaukee 2013
  7. 7. Google After PandaWhat is Google up to now?Michael McCallister, WordCamp Milwaukee 2013
  8. 8. AuthorityMichael McCallister, WordCamp Milwaukee 2013
  9. 9. “”We’re moving to a richer, more annotated Web. Awayfrom keywords, from strings to things.Matt Cutts, Google Search Quality, 6/5/2013http://www.youtube.com/watch?v=3QlY8ba0jYI&feature=youtu.beMichael McCallister, WordCamp Milwaukee 2013
  10. 10. “”Choosing anonymity is choosing irrelevanceEric Schmidt, Google CEO in The New Digital AgeMichael McCallister, WordCamp Milwaukee 2013
  11. 11. Anonymity Begone!Google Search Results for “freelance directory” June 2013Michael McCallister, WordCamp Milwaukee 2013
  12. 12. Michael McCallister, WordCamp Milwaukee 2013
  13. 13. So how do I get that?Well, it’s complicatedMichael McCallister, WordCamp Milwaukee 2013
  14. 14. Create a Google+Profile1. Add a photoHead Shot: Straight AheadMichael McCallister, WordCamp Milwaukee 2013
  15. 15. Create a Google+Profile2. Add “Contributor to”LinksAny site you write for!Michael McCallister, WordCamp Milwaukee 2013
  16. 16. Copy the URL of your profile page:https://plus.google.com/<reallylongsetofdigits>Michael McCallister, WordCamp Milwaukee 2013
  17. 17. Set Up Your WordPress SiteThis may be too much name-checking.Make sure your articles have abyline, though!Michael McCallister, WordCamp Milwaukee 2013
  18. 18. About PageThere’s that photo againMichael McCallister, WordCamp Milwaukee 2013
  19. 19. Get a Google Authorship Plugin• Several out there: I use “Google+ Author Information in Search Results”from WP-Buddy• If you use this, go to Settings>Google+ Author Free to get the rest of thesteps.Michael McCallister, WordCamp Milwaukee 2013
  20. 20. Paste Google+ Profile URLin WP User ProfileMichael McCallister, WordCamp Milwaukee 2013
  21. 21. Google Structured Data Toolshttp://www.google.com/webmasters/tools/richsnippetsMichael McCallister, WordCamp Milwaukee 2013
  22. 22. Did it Work?Michael McCallister, WordCamp Milwaukee 2013
  23. 23. Michael McCallister, WordCamp Milwaukee 2013
  24. 24. Michael McCallister, WordCamp Milwaukee 2013
  25. 25. Resources• Google Authorship page: https://plus.google.com/u/0/authorship• Author Information in Search Results:http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1408986&expand=option2• Structured Data Testing Tool:http://www.google.com/webmasters/tools/richsnippets• Google Authorship & Author Rank G+ Community:https://plus.google.com/u/0/communities/104474428845467390263Michael McCallister, WordCamp Milwaukee 2013
  26. 26. Want Some Setup Help?• I’ll be in the Happiness Bar upstairs for the next hour• Write me at Michael@michaelmccallister.com• Visit me at www.michaelmccallister.comMichael McCallister, WordCamp Milwaukee 2013
  27. 27. Questions?Have a great WordCamp!Michael McCallister, WordCamp Milwaukee 2013

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