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Panelists:
Dave Arick, ARM
Assistant Treasurer, Global Risk Management - International Paper Company
David Smith
Vice President - Risk Management – Family Dollar Stores
Robert Peterson, ARM, ALCM
Executive Vice President, National Client Development - Sedgwick Session CLM204
Tuesday, April 17, 2012
2:15 p.m. - 3:30 p.m.
Welcome to RIMS 2012 Annual Conference & Exhibition
Crisis Management Strategies
Sedgwick
Bob Peterson
Executive Vice President, National Client Development
Sedgwick
Despite best efforts, large losses are certainties throughout a risk
professional’s career. A well-written, well-executed crisis
management plan can mean the difference between an
organization’s survival and demise. Exposures must be addressed
in preplanning discussions along with post crisis strategies that
include corporate communications and media relations as part of
recovery to protect the intangible assets of brand and reputation.
Learn the key elements of a crisis management plan, steps to
effective execution and how to maintain and restore confidence
in your business in the aftermath.
Introduction and Overview
What is Crisis Management?
Also referred to as….
Crisis:
Any situation that is threatening or
could threaten to harm people or
property, seriously interrupt
business, damage reputation and/or
negatively impact share value.
Disaster recovery
Business continuity planning
Top 10 Crises of 2011
Tepco
Natural disaster
Netflix
Change in
business model
Dow
Chemical
Olympic
sponsorship
ECB
Eurozone crisis
News Corp
Phone hacking
scandal
Penn State
Misconduct
allegations
Blackberry
Major outage
Sony
Data breach
HP
Change in board
members
Qantas
Labor dispute
http://www.holmesreport.com
Cost of a Crisis Example - Data Breach
0
100
200
300
400
500
600
700
2005 2006 2007 2008 2009 2010 2011
Frequency
$0.0
$1.0
$2.0
$3.0
$4.0
$5.0
$6.0
$7.0
$8.0
2005 2006 2007 2008 2009 2010
Severity
Reported number of data breaches involving personal data
Business Insurance, March, 19, 2012
Average organizational cost of a data breach involving
personal data
in millions
Business Continuity Measures
37%
33%
42%
39%
30%
41%
46%
37%
42%
64%
0% 10% 20% 30% 40% 50% 60% 70%
Reponded to the recent increase in natural
disaster by rethinking business-continuity
strategies
Discussed business-resilience issues with
supply chain partners
Developed an integrated business-resilience
strategy
Developed a communications or training
program to enhance its business-continuity or
business-resilience strategies
Created a business-continuity plan
Have adopted in the
last 3 years
Plan to adopt in the
next 3 years
Top business-continuity measures being adopted by large companies.
Source: June 2011 international survey of 391 senior executives by the Economist Intelligence Unit on behalf of IBM. The survey covered all
industries; 48% of the respondents worked in companies of more than $1 billion in revenue.
Summary
Predictable and
quantifiable events
Unexpected and
unwelcome events
Plan for
Minimize the impact
Resume normal
operations
Ultimate goal
Questions to Ask
What are the
worst things that
can happen to my
organization?
What can we
prevent?
What are we
willing to do to
prevent the
event/incident?
Can we afford the
risk?
How will we deal
with it?
What is the
reporting and
communication
process during
the crisis?
Common Mistakes
Inadequate
planning
Failure to bring
the business into
the planning and
testing of your
recovery efforts
Failure to gain
support from
senior-level
managers
3 Keys to Crisis Communications
Honesty
Let everyone on your
team know that your
integrity is the most
valuable commodity you
have in a crisis and it
must not be
compromised.
Speed
The dynamics of a crisis
can change based on
external events. Once
identified, empower
your team to make the
tactical decisions
required to
communicate events as
they unfold.
Images
People believe what
they see over what they
hear. You can have great
talking points and a
great spokesperson
destroyed because the
words are out of sync
with the images coming
from the scene.
http://signalbridge.blogspot.com/2011/07/3-keys-to-crisis-comms-in-digital-age.html
Crisis Management Strategies
International Paper
Dave Arick, ARM
Assistant Treasurer, Global Risk Management
International Paper Company
• Global leader in paper and packaging
• $30 billion in 2011 sales
• 70,000 employees in 24+ countries
• Manufacturing locations (excludes JVs)
– 39 pulp, paper and packaging mills
– 300+ converting, packaging and recycling plants
– 200+ distribution branches
Includes Temple-Inland, acquired February 2012
Manmade incidents, like fires
& explosions
Natural disasters, like
hurricanes
Crises Come in Many Varieties
A Historical View of Crisis Management Efforts
FM Global
recommendations
(flood, hurricane, fire
brigades, emergency
response, etc.)
Telephone hotline to
corporate staff
personnel
Facility-based
Risk management
Environment, health &
safety
Uneven corporate
involvement,
awareness
Information technology
Developing Management Support
Executive offices
relocating to
Memphis
Concerns raised
post-Katrina: what if
Memphis has “the
BIG ONE” (i.e., a
major earthquake)?
What preparations
have been made?
What is needed?
How is capital
allocated for this?
Eventual outcome: BCP department
December 2005 Meeting
Crisis Management Timeline
General Management of the Organization
The Crisis Management Process
AfterCrisis/EventPre-Event
Risk management
• Risk assessment
• Loss prevention
• Mitigation planning
•Developing responsive,
comprehensive
insurance program
• Communicating risk issues
• Business continuity plans
• Developing plans
• Testing plans
• Revising/updating plans
• Training personnel
Incident management
Incident response
Communications
Insurance recovery
Activating and executing plans
• Mitigation
• Business resumption
• Business recovery
Company Resources/Functions
Information
Technology
Security
Legal
Environment,
Health
& Safety
Operations
Finance &
Accounting
TEAM
HR/Communications
(incl. public affairs)
Risk Management’s Role in Crisis Management
Focus on driving loss
prevention, facility
response plans, and
risk-based decisions
Complement BCP
department efforts
• Insurer and broker
resources
• Regular discussions and
“moral support”
Ensure that company
insurance programs
evolve as IP’s
understanding of
possible scenarios
evolves - understand
coverage if/when it’s
needed!
Some Closing Thoughts
support guidance on-going
• Senior
management
support is
critical
• Plenty of external
guidance if no in-
house expert
• The work isn’t done when
the plans are!
• Regular exercises to test
plans and current thinking,
with plans updated as new
learnings surface
• “Sustain mode” - must keep
plans updated as the
company evolves, and
teams must stay
active/current
Crisis Management Strategies
Family Dollar stores
David Smith
Vice President, Risk Management
Family Dollar Stores
Charlotte, NC based Family Dollar stores offer
quality merchandise at everyday low prices, in easy
to shop neighborhood locations.
• 53 years in business
• A Fortune® 300 company
• 7,200 stores
• “Small Box”
• 2 to 4 team members staff the stores
• Growth: 1 new store every 25 hours
• More than 850 million customers per year
• 11 distribution centers
• 45 states
• 50,000 Team Members
• Annual sales in excess of $8.5 billion
The Awakening......
“…… for those of us who lived through these events, the only marker we’ll ever
need is the tick of a clock at the 46th minute of the eighth hour of the 11th day”
President George W. Bush
Family Dollar’s Approach Since 9-11-01
The “Windstorm”
Phases:
 Pre - Katrina
 Ike (Katrina to Irene)
 Irene & Forward
People Centric
Communications
Cross Functional/Global
Evolutionary
Experience Based
Risk Management
Enterprise Risk
Management
Infiltration
Initially IT Centric
Reactionary
Natural Disaster
Sr. Management ?
Store Operations
Post 9-11 to Katrina
• IT Back Up Data Centers
– Internal
– Outsourced
– IT Business Continuity Plan
• Statistically 2.5 Stores
Impaired each Month
– Response Plan (Reactive)
• TRIA
Katrina to Irene (Ike)
• Interdepartmental
• Multi-disciplined
• Proactive/Loss Avoidance
• Proactive Reactivity
• People Centric
• Safety
• Compassionate/supportive
• Communications
Business continuity plan in place and practiced
Communications is Critical
Communications
Risk Management
Operations
Decision
Leaders
Internal
Business
Unit Experts
Community
Response
Vendor
Partners
Irene & Forward
Communications
Pre-Event
• Regular internal meetings
• Monitoring
• Warning protocols
• Direction
• Staging
– Equipment
– Personnel
• Safety
• Insurance carrier
• TPA
• Corporate communications
Hurricane Irene – Stores Strike Zone Mapping
Communications – Post Event
Damage
Assessment
Deployment
• Equipment
• Personnel
• Supplies
Safety
Crisis
Counseling
Communications
Team member
support
Success Drives Credibility
• People
• Global
• Trade disruption
• Financial
• Cyber
• Information technology
ERM – Natural Disasters & Beyond
West Liberty, KY,
March, 2012
Questions?
Session CLM204
Tuesday, April 17, 2012
2:15 p.m. - 3:30 p.m.
Welcome to RIMS 2012 Annual Conference & Exhibition

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Crisis Management Strategies When Disaster Strikes

  • 1. Panelists: Dave Arick, ARM Assistant Treasurer, Global Risk Management - International Paper Company David Smith Vice President - Risk Management – Family Dollar Stores Robert Peterson, ARM, ALCM Executive Vice President, National Client Development - Sedgwick Session CLM204 Tuesday, April 17, 2012 2:15 p.m. - 3:30 p.m. Welcome to RIMS 2012 Annual Conference & Exhibition
  • 2. Crisis Management Strategies Sedgwick Bob Peterson Executive Vice President, National Client Development Sedgwick
  • 3. Despite best efforts, large losses are certainties throughout a risk professional’s career. A well-written, well-executed crisis management plan can mean the difference between an organization’s survival and demise. Exposures must be addressed in preplanning discussions along with post crisis strategies that include corporate communications and media relations as part of recovery to protect the intangible assets of brand and reputation. Learn the key elements of a crisis management plan, steps to effective execution and how to maintain and restore confidence in your business in the aftermath. Introduction and Overview
  • 4. What is Crisis Management? Also referred to as…. Crisis: Any situation that is threatening or could threaten to harm people or property, seriously interrupt business, damage reputation and/or negatively impact share value. Disaster recovery Business continuity planning
  • 5. Top 10 Crises of 2011 Tepco Natural disaster Netflix Change in business model Dow Chemical Olympic sponsorship ECB Eurozone crisis News Corp Phone hacking scandal Penn State Misconduct allegations Blackberry Major outage Sony Data breach HP Change in board members Qantas Labor dispute http://www.holmesreport.com
  • 6. Cost of a Crisis Example - Data Breach 0 100 200 300 400 500 600 700 2005 2006 2007 2008 2009 2010 2011 Frequency $0.0 $1.0 $2.0 $3.0 $4.0 $5.0 $6.0 $7.0 $8.0 2005 2006 2007 2008 2009 2010 Severity Reported number of data breaches involving personal data Business Insurance, March, 19, 2012 Average organizational cost of a data breach involving personal data in millions
  • 7. Business Continuity Measures 37% 33% 42% 39% 30% 41% 46% 37% 42% 64% 0% 10% 20% 30% 40% 50% 60% 70% Reponded to the recent increase in natural disaster by rethinking business-continuity strategies Discussed business-resilience issues with supply chain partners Developed an integrated business-resilience strategy Developed a communications or training program to enhance its business-continuity or business-resilience strategies Created a business-continuity plan Have adopted in the last 3 years Plan to adopt in the next 3 years Top business-continuity measures being adopted by large companies. Source: June 2011 international survey of 391 senior executives by the Economist Intelligence Unit on behalf of IBM. The survey covered all industries; 48% of the respondents worked in companies of more than $1 billion in revenue.
  • 8. Summary Predictable and quantifiable events Unexpected and unwelcome events Plan for Minimize the impact Resume normal operations Ultimate goal
  • 9. Questions to Ask What are the worst things that can happen to my organization? What can we prevent? What are we willing to do to prevent the event/incident? Can we afford the risk? How will we deal with it? What is the reporting and communication process during the crisis?
  • 10. Common Mistakes Inadequate planning Failure to bring the business into the planning and testing of your recovery efforts Failure to gain support from senior-level managers
  • 11. 3 Keys to Crisis Communications Honesty Let everyone on your team know that your integrity is the most valuable commodity you have in a crisis and it must not be compromised. Speed The dynamics of a crisis can change based on external events. Once identified, empower your team to make the tactical decisions required to communicate events as they unfold. Images People believe what they see over what they hear. You can have great talking points and a great spokesperson destroyed because the words are out of sync with the images coming from the scene. http://signalbridge.blogspot.com/2011/07/3-keys-to-crisis-comms-in-digital-age.html
  • 12. Crisis Management Strategies International Paper Dave Arick, ARM Assistant Treasurer, Global Risk Management International Paper Company
  • 13. • Global leader in paper and packaging • $30 billion in 2011 sales • 70,000 employees in 24+ countries • Manufacturing locations (excludes JVs) – 39 pulp, paper and packaging mills – 300+ converting, packaging and recycling plants – 200+ distribution branches Includes Temple-Inland, acquired February 2012
  • 14. Manmade incidents, like fires & explosions Natural disasters, like hurricanes Crises Come in Many Varieties
  • 15. A Historical View of Crisis Management Efforts FM Global recommendations (flood, hurricane, fire brigades, emergency response, etc.) Telephone hotline to corporate staff personnel Facility-based Risk management Environment, health & safety Uneven corporate involvement, awareness Information technology
  • 16. Developing Management Support Executive offices relocating to Memphis Concerns raised post-Katrina: what if Memphis has “the BIG ONE” (i.e., a major earthquake)? What preparations have been made? What is needed? How is capital allocated for this? Eventual outcome: BCP department December 2005 Meeting
  • 17. Crisis Management Timeline General Management of the Organization The Crisis Management Process AfterCrisis/EventPre-Event Risk management • Risk assessment • Loss prevention • Mitigation planning •Developing responsive, comprehensive insurance program • Communicating risk issues • Business continuity plans • Developing plans • Testing plans • Revising/updating plans • Training personnel Incident management Incident response Communications Insurance recovery Activating and executing plans • Mitigation • Business resumption • Business recovery
  • 19. Risk Management’s Role in Crisis Management Focus on driving loss prevention, facility response plans, and risk-based decisions Complement BCP department efforts • Insurer and broker resources • Regular discussions and “moral support” Ensure that company insurance programs evolve as IP’s understanding of possible scenarios evolves - understand coverage if/when it’s needed!
  • 20. Some Closing Thoughts support guidance on-going • Senior management support is critical • Plenty of external guidance if no in- house expert • The work isn’t done when the plans are! • Regular exercises to test plans and current thinking, with plans updated as new learnings surface • “Sustain mode” - must keep plans updated as the company evolves, and teams must stay active/current
  • 21. Crisis Management Strategies Family Dollar stores David Smith Vice President, Risk Management Family Dollar Stores
  • 22. Charlotte, NC based Family Dollar stores offer quality merchandise at everyday low prices, in easy to shop neighborhood locations. • 53 years in business • A Fortune® 300 company • 7,200 stores • “Small Box” • 2 to 4 team members staff the stores • Growth: 1 new store every 25 hours • More than 850 million customers per year • 11 distribution centers • 45 states • 50,000 Team Members • Annual sales in excess of $8.5 billion
  • 23. The Awakening...... “…… for those of us who lived through these events, the only marker we’ll ever need is the tick of a clock at the 46th minute of the eighth hour of the 11th day” President George W. Bush
  • 24. Family Dollar’s Approach Since 9-11-01 The “Windstorm” Phases:  Pre - Katrina  Ike (Katrina to Irene)  Irene & Forward People Centric Communications Cross Functional/Global Evolutionary Experience Based Risk Management Enterprise Risk Management Infiltration Initially IT Centric Reactionary Natural Disaster Sr. Management ? Store Operations
  • 25. Post 9-11 to Katrina • IT Back Up Data Centers – Internal – Outsourced – IT Business Continuity Plan • Statistically 2.5 Stores Impaired each Month – Response Plan (Reactive) • TRIA
  • 26. Katrina to Irene (Ike) • Interdepartmental • Multi-disciplined • Proactive/Loss Avoidance • Proactive Reactivity • People Centric • Safety • Compassionate/supportive • Communications Business continuity plan in place and practiced
  • 27. Communications is Critical Communications Risk Management Operations Decision Leaders Internal Business Unit Experts Community Response Vendor Partners
  • 29. Communications Pre-Event • Regular internal meetings • Monitoring • Warning protocols • Direction • Staging – Equipment – Personnel • Safety • Insurance carrier • TPA • Corporate communications Hurricane Irene – Stores Strike Zone Mapping
  • 30. Communications – Post Event Damage Assessment Deployment • Equipment • Personnel • Supplies Safety Crisis Counseling Communications Team member support
  • 31. Success Drives Credibility • People • Global • Trade disruption • Financial • Cyber • Information technology ERM – Natural Disasters & Beyond West Liberty, KY, March, 2012
  • 32. Questions? Session CLM204 Tuesday, April 17, 2012 2:15 p.m. - 3:30 p.m. Welcome to RIMS 2012 Annual Conference & Exhibition