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Usability is like world peace.
We all want it.

But how do we get there?
User-centered design
  A road map to usability

        RefreshAugusta
         July 22, 2009
What is    User-centered design (UCD)
           is an approach to design
user-      that grounds the process
           in information about
centered   the people who will use
design?    the product.

           UCD focuses on users through
           the planning, design and
           development of a product.
           What is User-Centered Design? UPA, accessed from
           http://www.upassoc.org/usability_resources/
           about_usability/what_is_ucd.html
User-centered design
goes a little something like this…

          Phase 1
          Analysis

             Phase 2
             Design

                 Phase 3
                Evaluation

                       Phase 4
                     Deployment
User-centered design
is common sense.




                       Image by malias (flickr)
User-centered design
is common sense.

          Phase 1: Analysis
  How would you like your hair cut?

               Phase 2: Design
                 Snip, snip.


                   Phase 3: Evaluation
          Here’s a mirror. What do you think?


                      Phase 4: Deployment
                       Have a great day!
                                                Image by malias (flickr)
Phase 1: Analysis

Understand
the people
who will use
the design.




                    Image by huangjiahui (flickr)
Listen to people who might use
your design. Use any means necessary.




Hint:
They’re probably not the
people who are paying you.
                             Image by victoriapeckham (flickr)
Create personas to embody
groups of users who are similar.
                                           Ethel LeDuc
                                           82 years old

                                           Ethel spent her adult life as a stay-
                                           at-home mother and wife. Now, she
                                           is proud of being a “grr-grandma.”

                                           Having come of age during the
                                           Great Depression, Ethel is
                                           resourceful and spunky. She doesn’t
                                           shy away from any challenges, and
Primary reason for getting a cell phone:   she’s not afraid to try to learn new
Safety while traveling                     things—though she’s not as quick a
Primary use of cell phone:                 study as she once was.
Calling a select set of contacts
(friends and family)
Create personas to embody
groups of users who are similar.
                                            Ethel LeDuc
                                            82 years old

               Personas are about spent her adult life as a stay-
                                         Ethel
                  Personality            at-home mother and wife. Now, she
                                         is proud of being a “grr-grandma.”
                      Behavior           Having grown up through the Great
                        Habits           Depression, Ethel is resourceful and
                                         spunky. She doesn’t shy away from
                           Motivationstry to learn new things—though
Primary reason for getting a cell phone:
                                         any challenges, and she’s not afraid
                                         to
safety while traveling
Primary use of cell phone:
                              Fears she’s was.as quick a study as she
                                         once
                                               not

Calling a select set of contacts (friends
and family)
Every decision should directly benefit
one of your personas.

Can it make
phone calls?
Every decision should directly benefit
one of your personas.

Can Ethel make a
phone call
with it?
How many targets can you hit?




Hint:
It’s probably about three.
                             Image by TheMarque (flickr)
Phase 2: Design

Solve their
problems.




                  Image by stuartpilbrow (flickr)
Look at the big picture first.
People see the forest before the trees.




                                 Image by meaduva (flickr)
Sketch a lot of different ideas, fast.
Then throw most of them away.




Hint:
It’s easier to get attached to
ideas that end in .PSD.
                                     Image by Myrone (flickr)
Close Photoshop.
(Relax. It’s just for a little bit.)




                                       Image by Mike Rohde (flickr)
Soapbox: Banish lipsum!
Content is design; design is content.
Soapbox: Banish lipsum!
Content is design; design is content.


      Designing for a template-
      based system?

      Anticipate the types of
      content and design for them.
Don’t forget Ethel.
A couple of ideas seem to work?
Clean them up and test them.




Hint:
You don’t yet know
if you have a gem or a turd.
Don’t polish too much.
                                  Image by irrezolut (flickr)
Phase 3: Evaluation

Make sure
the design
works.

Early.

And often.

                      Image by l-i-n-k (flickr)
Know your limitations.
You won’t catch everything.




        http://www.youtube.com/watch?v=47LCLoidJh4
Be a voyeur. Use any means necessary.
Phase 4: Deployment

When you’ve
gotten it
right…

Launch.
Getting started

How can
you tip-toe
into user-
centered
design?



                  Image by Zunami (flickr)
If you want to win the race,
you have to run the entire course.




                                Image by Philo Nordlund (flickr)
Each phase builds on the previous.

        Phase 1
        Analysis

           Phase 2
           Design

               Phase 3
              Evaluation

                     Phase 4
                   Deployment
                                Image by Philo Nordlund (flickr)
Design without analysis
won’t solve the right problems.



                    You need to know
                    why they want to
                    fire a gun.
Evaluation without design
will find obvious flaws.



                    Testing what’s
                    obviously wrong
                    is a waste of
                    effort.
Deployment without evaluation
will disappoint your customers.


                    It’s not nice to
                    make Ethel cry.

                    Not good
                    business, either.

                                  Image by Philo Nordlund (flickr)
So start at the very beginning.
Listen to people.

Empathize. The rest will follow.
Thank you!

                  Will Sansbury
         www.willsansbury.com
       willsansbury@gmail.com
                 @willsansbury

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User-centered design: A road map to usability

  • 1. Usability is like world peace. We all want it. But how do we get there?
  • 2. User-centered design A road map to usability RefreshAugusta July 22, 2009
  • 3. What is User-centered design (UCD) is an approach to design user- that grounds the process in information about centered the people who will use design? the product. UCD focuses on users through the planning, design and development of a product. What is User-Centered Design? UPA, accessed from http://www.upassoc.org/usability_resources/ about_usability/what_is_ucd.html
  • 4. User-centered design goes a little something like this… Phase 1 Analysis Phase 2 Design Phase 3 Evaluation Phase 4 Deployment
  • 5. User-centered design is common sense. Image by malias (flickr)
  • 6. User-centered design is common sense. Phase 1: Analysis How would you like your hair cut? Phase 2: Design Snip, snip. Phase 3: Evaluation Here’s a mirror. What do you think? Phase 4: Deployment Have a great day! Image by malias (flickr)
  • 7. Phase 1: Analysis Understand the people who will use the design. Image by huangjiahui (flickr)
  • 8. Listen to people who might use your design. Use any means necessary. Hint: They’re probably not the people who are paying you. Image by victoriapeckham (flickr)
  • 9. Create personas to embody groups of users who are similar. Ethel LeDuc 82 years old Ethel spent her adult life as a stay- at-home mother and wife. Now, she is proud of being a “grr-grandma.” Having come of age during the Great Depression, Ethel is resourceful and spunky. She doesn’t shy away from any challenges, and Primary reason for getting a cell phone: she’s not afraid to try to learn new Safety while traveling things—though she’s not as quick a Primary use of cell phone: study as she once was. Calling a select set of contacts (friends and family)
  • 10. Create personas to embody groups of users who are similar. Ethel LeDuc 82 years old Personas are about spent her adult life as a stay- Ethel Personality at-home mother and wife. Now, she is proud of being a “grr-grandma.” Behavior Having grown up through the Great Habits Depression, Ethel is resourceful and spunky. She doesn’t shy away from Motivationstry to learn new things—though Primary reason for getting a cell phone: any challenges, and she’s not afraid to safety while traveling Primary use of cell phone: Fears she’s was.as quick a study as she once not Calling a select set of contacts (friends and family)
  • 11. Every decision should directly benefit one of your personas. Can it make phone calls?
  • 12. Every decision should directly benefit one of your personas. Can Ethel make a phone call with it?
  • 13. How many targets can you hit? Hint: It’s probably about three. Image by TheMarque (flickr)
  • 14. Phase 2: Design Solve their problems. Image by stuartpilbrow (flickr)
  • 15. Look at the big picture first. People see the forest before the trees. Image by meaduva (flickr)
  • 16. Sketch a lot of different ideas, fast. Then throw most of them away. Hint: It’s easier to get attached to ideas that end in .PSD. Image by Myrone (flickr)
  • 17. Close Photoshop. (Relax. It’s just for a little bit.) Image by Mike Rohde (flickr)
  • 18. Soapbox: Banish lipsum! Content is design; design is content.
  • 19. Soapbox: Banish lipsum! Content is design; design is content. Designing for a template- based system? Anticipate the types of content and design for them.
  • 21. A couple of ideas seem to work? Clean them up and test them. Hint: You don’t yet know if you have a gem or a turd. Don’t polish too much. Image by irrezolut (flickr)
  • 22. Phase 3: Evaluation Make sure the design works. Early. And often. Image by l-i-n-k (flickr)
  • 23. Know your limitations. You won’t catch everything. http://www.youtube.com/watch?v=47LCLoidJh4
  • 24. Be a voyeur. Use any means necessary.
  • 25. Phase 4: Deployment When you’ve gotten it right… Launch.
  • 26. Getting started How can you tip-toe into user- centered design? Image by Zunami (flickr)
  • 27. If you want to win the race, you have to run the entire course. Image by Philo Nordlund (flickr)
  • 28. Each phase builds on the previous. Phase 1 Analysis Phase 2 Design Phase 3 Evaluation Phase 4 Deployment Image by Philo Nordlund (flickr)
  • 29. Design without analysis won’t solve the right problems. You need to know why they want to fire a gun.
  • 30. Evaluation without design will find obvious flaws. Testing what’s obviously wrong is a waste of effort.
  • 31. Deployment without evaluation will disappoint your customers. It’s not nice to make Ethel cry. Not good business, either. Image by Philo Nordlund (flickr)
  • 32. So start at the very beginning. Listen to people. Empathize. The rest will follow.
  • 33. Thank you! Will Sansbury www.willsansbury.com willsansbury@gmail.com @willsansbury